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Monday, March 11, 2024

GUARDIAN ‘INSPIRES INCLUSION’ TOGETHER WITH YOU AND YOUR LOVED ONES ON INTERNATIONAL WOMEN’S DAY 2024



Kuala Lumpur, 8 March 2024:

This year’s International Women’s Day (IWD) theme, ‘Inspire Inclusion’ resonates very closely at the heart of guardian as we celebrate the diverse contributions and achievements of women everywhere.

Priscilla Wu, Managing Director of guardian Malaysia, emphasized, “At guardian, diversity and empowerment are at the core of our values. We believe in fostering an  
inclusive environment where women are empowered to lead and contribute to our success at every level.”

She added, “This year, we extend our celebration to include not just women, but also the men who support and uplift them. At guardian, we want to celebrate with you and  
your loved ones including the men in your family that has helped you achieve the success you enjoy or helped you overcome challenges that you have faced.  

“Whether you’re shopping for yourself or for the remarkable women in your life – mothers, sisters, caregivers, or relatives – guardian has incredible deals for all.”

As part of our commitment to inspiring inclusion, guardian Malaysia has featured six special short stories on TikTok, highlighting extraordinary individuals who have triumphed over adversity:

1. Rocyie Wong - Psoriasis Advocate: Raising awareness about psoriasis and inspiring others through her journey.
2. Dr. Aiesha Asmadi - Medical Doctor, Professional Athlete & Fitness Advocate: A two-time Cancer Survivor dedicated to motivating others.
3. Anissa Jailani - Sign Language Teacher: Breaking stereotypes and promoting inclusivity through education.
4. Ashyy Edwards - Plus Size Beauty Influencer: Spreading body positivity and self-love.
5. Zarina Zainuddin - Mother and Entrepreneur: Balancing motherhood to autistic sons and entrepreneurship with grace.
6. Jared Lee - YouTube Filmmaker: A cancer survivor whose wife has been his unwavering support.

Don't miss out on these inspiring stories of resilience and triumph!  

In addition to these inspiring stories, Guardian Malaysia is offering a range of special promotions in March, including storewide discounts on health and beauty  
products. Whether you're treating yourself or celebrating the women in your life, Guardian has something for everyone.

Head to your nearest guardian store now to take advantage of these amazing offers. Join us as we celebrate you and your loved ones and their incredible achievements together this International Women's Day.



Facebook: @guardianmy  
Instagram: @guardianmy  
YouTube: @guardian MY
Telegram: @guardianMY
#guardianMYApp
#guardianMy




About guardian Malaysia  
guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.  
______________________________________________








Monday, January 15, 2024

GUARDIAN BRINGS YOU GLOWING BEAUTY, A HEALTHY JOURNEY FOR THE COMING LUNAR CHINESE NEW YEAR - GREAT VALUE WITH 50% DISCOUNT OFFERS ON HEALTH AND BEAUTY PRODUCTS



Petaling Jaya, 11 January 2024:

Guardian will be ushering in the Chinese New Year of the Dragon with offers and promotions of new and trending products at exceptional value for all their customers.

Anna Ng, Marketing Director of Guardian Malaysia said;
“The Lunar Chinese New Year is one of the biggest festivities of the year so everyone will be busy trying to look their best with new looks and new outfits as it is a time to usher in new beginnings.  

“Our ‘Glowing Beauty, Healthy Journey’ theme reinforces our Chinese New Year (CNY) wish for all our customers to usher in this new year with special focus on the keeping well, being healthy and to practice a harmonious and balanced lifestyle.

“For that we have lined up an exciting range of CNY special offers and gifts for our customers to choose as presents for their loved ones, near and far and for themselves. These special value offers are applicable to most of our latest health, beauty and personal care products available in store and online to help you and your loved ones look your healthy best this CNY.

“To add to this year’s excitement, we have also introduced a fun and joyous Chinese New Year music video featuring Jestinna Kuan, singer and popular Digital Content Creator and a host of characters
including Guardian’s Face of Healthy Beauty winners. (https://youtu.be/RPf9wZr9W8w?si=tEO3rmHMySxB-cp9),” Anna added.

The upbeat multilingual song in Chinese and engaging presentation of the video is entertaining yet seeks to remind everyone about fostering positive relationships with everybody, expressing gratitude to our family and friends and to embrace cultural traditions and customs that makes the CNY celebration so special. This is told by Jestinna’s character called ‘Xiao Long Nu’.  

The modern Xiao Long Nu character is visited by the Old Era Xiao Long Nu who reminds her about the ancient Chinese New Year customs while the Guardian Dragon is the custodian of the family’s health and protection for generations. And the modern Xiao Long Nu also teaches the Old Era Xiao Long Nu a trick or two about keeping healthy and beautiful with modern Guardian products.    

“The video encourages everyone to embrace the Dragon year’s radiant spirit with timeless well-being and health, with Guardian by your side,” added Anna.




To help customers achieve the New Year look with a healthy glow, Guardian has introduced the GlamAR feature on its App so that its customers can receive expert skincare advice on the products most suited for their skin.  

The GlamAR feature will conduct a skin analysis, offer skin care tips and then offers personalised skin care recommendations and recommended products for your skin. They can then make a purchase through the App and have it delivered to their homes or they can go to a physical store to buy it.

Guardian customers will enjoy special offers from Pantene, Garnier and Bio Essence in addition to others. This includes up to 50% off on Cosmetics and Skin care, 2nd item 60% off with ALL beauty masks, lip balms and all hair colour. There will be up to a 30% discount on all slimming products, Vitamins and beauty enhancers as well as RM20 Guardian Cash Vouchers with purchase of RM188 on Health Care products.

As we celebrate the season of joy and togetherness, customers can shop at all Guardian stores and online for CNY Gift Packs featuring a range of health and wellness products starting from 27 December until 12 February 2024 as gifts for their loved ones who are far apart or in a different town. This includes CNY Gift Packs from Brands, Kinohimitsu, Ensure Gold and Ecolite.

“So make this Lunar New Year spectacular by visiting your nearest Guardian store or online for all your health and wellness CNY gifts for you and your loved ones.” added Anna.
Head on to Guardian store or online to check out the health and wellness CNY gifts.



On this day Thursday, thank you Guardian Malaysia for inviting me to CNY Thank You Get Together. I have a wonderful time with Guardian, it's my first Yee Sang of the year too.  Check my out my video for the surprise performance at Guardian Midvalley Megamall.


About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.




Facebook: @Guardianmy  
Instagram: @Guardianmy  
YouTube: @Guardian MY
Telegram: @GuardianMY
#GuardianMYApp
#guardianMy

Wednesday, January 3, 2024

Crispy Chocolate, Malaysia’s home-grown chocolate brand marks its 50th anniversary



Crispy Chocolate, a popular Malaysian chocolate snack, which is marketed to 21 countries, is celebrating its 50th anniversary.  
 
To mark this historical milestone, the Network Foods Industries Group is launching a national roadshow that initially kicks off in the east coast States and Klang valley.
 
The Network Foods group is a member of the Pan Malaysia Corporation Berhad (PMC). Founded in 1973, Crispy Chocolate has withstood the test of time. Its chocolatey crispy bite has been an unforgettable part of sweet memories for several Malaysian generations.
 
Commenting on Crispy Chocolate’s 50th anniversary, PMC Executive Director, Andrew Khoo, said: “For a home-grown chocolate brand to celebrate this milestone is a very proud moment for us. It is a testament to Crispy’s enduring brand value in a competitive field dominated by established international brands.
 
Khoo noted that, internationally, fewer than 10 chocolate brands have had a history of 50 years or longer.

 
Crispy chocolate owes its success to its unique malty taste made of the finest malt, quality cocoa and with oven-roasted rice cereal, making it not just another tasty snack, but wholesome as well.”
Network Foods asserts that Crispy chocolate is classified as a health snack containing low sugar content and dietary fibre. 
 
As a testament to its healthful quality, Crispy Chocolate has won the Best Kid Snack in the Natural Health Readers’ Choice Award 2022 and the Cocoa Industry special award from the Malaysian Cocoa Board. It is also certified by the Singapore Health Promotion Board in addition to being certified by Jabatan Kemajuan Islam Malaysia (JAKIM) and Majlis Ulama Indonesia (MUI HALAL) 
Capitalising on its popularity, the Crispy brand has recently launched the Crispy spreads for breakfast toasts and Crispy Popz malt balls for easy snacking. The company has also created a Special Crispy Edition range that combines exciting unique Malaysian, Korean and Japanese-inspired flavours. More line extensions of the Crispy range are being considered in future.
 
To learn more about Crispy Chocolate’s products and updates, visit its new Crispy website, https://crispychocolates.com, or follow their social media channels on Facebook and Instagram.


About Network Foods
Network Foods manufactures, markets and distributes chocolates and confectionary products Network Food’s products have been exported to over 30 countries and territories mainly in the Asia-Pacific and the Middle East regions.
Popular brands of Network Foods are Crispy, Tango, Tudor Gold and Kandos chocolates that are produced in Malaysia. They have been enjoyed by millions of children, young and mature consumers around the world.




Saturday, December 30, 2023

How to Choose a Unique Engagement Ring That Reflects Her Individuality

A ring symbolizes eternal love and commitment, so finding the perfect one is essential. Take cues from your significant other’s style and jewelry choices to find a unique engagement ring she’ll love. Whether it’s an unusual center stone shape or intricate metalwork, there are plenty of ways to make an engagement ring unique. Here are a few of our favorite ideas to get you started:

Choose a Stone That Reflects Her Personality

Choosing a ring that speaks to her personality is one of the most essential parts of buying an engagement ring. It can be done in many ways. For instance, you can get her a ring based on something meaningful in her life or special to her. Another way to add personal touches to her ring is with intricate metalwork. It includes etchings, carvings, intricate milgrained, filigreed, and ribbed detailing. Finally, you can use her favorite colors to create a unique ring that speaks to her soul. Whether in bold or pastel hues, it’s the perfect way to show her how much you care!

Think Outside the Box

While diamonds are timeless, unique engagement rings for women offer a more personalized style for any couple. For example, bohemian brides may love a vintage-inspired piece that requires scouring estate sales for the right one; feminine girls can choose a stone cluster with unique cuts that speak to their natural beauty and aesthetic. For a truly unique ring, consider adding a pop of color. Sapphires, emeralds, rubies, and other colored gemstones add a splash of personality without the hefty price tag. To keep the ring a surprise, hide it in an out-of-the-way location like your tool kit (only use this method if she’s not handy with her hands) or box of holiday decorations. She’ll be doubly surprised when you pull it out! It will also help you avoid ring loss, a significant heartache for many couples.

Don’t Forget About Metalwork

Choosing an engagement ring is a big decision that will last your lifetime. That’s why it’s essential to take the time to consider what style suits her and who she is as a person. Metalwork is also worth considering, as it can creatively add details to the ring. From engraved names and dates to intricate filigree designs, there are so many ways to make her engagement ring unique. Finally, it’s a good idea to get input from other people in your life about the style of ring they think would suit her. It can help you narrow your options and find a unique ring for her.

Add a Pop of Color

If you want to add a touch of uniqueness to an engagement ring but aren’t ready to completely overhaul the design, consider adding a colored gemstone accent to her band. Alternatively, some people choose to purchase a new ring altogether. Diamonds are the traditional center stone choice for engagement rings, but there are many more options on the market. For example, a Montana sapphire is a perfect “something blue” for bohemian brides; emerald can signify good fortune; and rose quartz is a romantic option for feminine girls. Intricate metalwork is another element that can make an engagement ring stand out from the crowd. Look for a metal design that reflects her style or pays tribute to your relationship. For example, a floral or leaf inlay ring could perfectly symbolize your love.

Don’t Be Afraid to Go Big

Whether you’re shopping for yourself or your partner, there are several important factors to consider when choosing an engagement ring. After all, this is a significant monetary investment that will be worn for the rest of your lives together! Take note of your partner’s style, cherished jewelry pieces, and personal preferences. It will help you determine the ring that best suits your personality and lifestyle. For example, if your partner has a penchant for simple, elegant jewelry pieces, try browsing for rings with more intricate detailing or a halo design. It will give the ring an extra sparkle and radiance that will catch her eye! Also, don’t be afraid to explore unique shapes such as emerald cuts, hearts, and pear-shaped stones.

Friday, December 15, 2023

End 2023 with a bang with ‘MR D.I.Y.’s Year End Mega Sale’


KUALA LUMPUR, 15 DECEMBER 2023 – As the year draws to a close, Malaysian's 

favourite one-stop destination for affordable household essentials, MR D.I.Y. Group 

[M] Berhad [MR D.I.Y.] is having 'Year-End Mega Sale' (YES) initiative taking place 

throughout December, providing Malaysians with a discount of up to 40 per cent off on 

180 products. 


Customers can explore the exciting array of discounted items from hardware, household 

essentials, electrical, toys, stationery, sports equipment, as well as F&B products by 

visiting MR D.I.Y. stores nationwide as well as online at mrdiy.com.my. Among the standout 

offerings are the following products; static sun shades [2's] [38cm x 44 cm] - 

priced at an unbeatable RM3.50 (Normal Price: RM5.30). 

Kitchen wall stickers [90cm x 60cm] - a steal at RM2.30 (Normal Price: RM3.50). 

DETTOL multi surface cleaner assorted [lavender/citrus - 1.5L + 500ml] 

- available at an exclusive price of RM14.90 [Normal Price: RM18.30].


Commenting on the initiative, MR D.I.Y. Group's Head of Marketing Alex Goh

said “As a home improvement retailer, we are unwavering in our commitment to 

providing Malaysians with exceptional value. Our Year-End Mega Sale is not just 

a normal initiative—it's a celebration of savings. Join us in making this season 

unforgettable by closing out the year together with a bang of extraordinary value 

and a wide range of good quality products that enhance your daily life, all at 

“Always Low Prices”. 


Great news to MR D.I.Y. Group customers. Those who are eligible for RM100 

eMadani can also unlock cashback rewards by spending a minimum of RM40 and 

enjoy RM2 cashback when they use Touch ‘n Go eWallet “Pay” function at MR D.I.Y., 

MR. DOLLAR, and MR. TOY participating stores. 


Seize the opportunity to stock up on essentials, redecorate home space, and usher 

in the new year with savings with MR D.I.Y.’s Mega Year-End Mega Sale! 

For more information, visit MR D.I.Y.’s website, mrdiy.com, e-commerce platform, 

mrdiy.com.my, and social media :
Facebook, Instagram, and TikTok

 



About MR D.I.Y. Group (M) Berhad

MR D.I.Y. Group (M) Berhad is a home-grown enterprise with more than 1,200 

stores nationwide across three brands (MR. D.I.Y., MR. DOLLAR & MR. TOY) 

and in Brunei. The home improvement retailer has been dedicated to making a 

positive difference in the lives of its valued customers by offering convenience at 

all of its stores nationwide and online at mrdiy.com.my.


All MR D.I.Y. stores are managed directly, and the company often works in 

collaboration with other mass merchandise retailers or owners of malls or 

shopfront properties. MR D.I.Y. stores offer a wide selection of — approximately 

20,000 SKUs — across 5 major categories, namely hardware; household and 

furnishing; electrical; stationery and sports equipment products; and others 

(comprising amongst others toys, car accessories, jewellery, cosmetics, 

food and beverage items, and health and personal care).


The company strives to always put customers first by operating an innovative 

business that is flexible when it comes to providing a wide variety of products, 

good quality, and value-for-money, holding true to its company motto: 

“ALWAYS LOW PRICES”.

Saturday, November 25, 2023

Experience the Refreshing Twist: Berjaya Food Trading Unveils STAR KOMBUCHA in Malaysia


Elevating Malaysia’s beverage scene with premium kombucha delights





KUALA LUMPUR, 24 November 2023- Berjaya Food Trading Sdn. Bhd. (“BFT”), a wholly-owned subsidiary of Berjaya Food Berhad, renowned for its extensive line-up of products including Joybean Soymilk and Ready-To-Eat (RTE) range, Dilmah Ice Tea Ready-To-Drink (RTD), Australia Manuka Honey drink and KELAVA Plant-Based Ice Cream. BFT is now making waves in its beverage division with the introduction of STAR KOMBUCHA. This premium kombucha brand, originated from Vietnam has officially launched in Malaysia, offering a refreshing and healthier alternative to cater to the Malaysian palate.  

For stringent quality control, STAR KOMBUCHA is brewed at a state-of-the-art facility using organic black and green teas, raw sugarcane, fresh fruits, and FDA-certified SCOBY (symbiotic culture of bacteria and yeast). Delicately brewed for 30 days in small batches with all natural, finest ingredients available in the world, offering a lightly carbonated kombucha, making it suitable for consumers across all segments. Additionally, STAR KOMBUCHA is halal certified by JAKIM, catering to a diverse range of consumers.

In 2023, kombucha earned recognition from the Aurora International Taste Challenge for its consistent taste profile and harmonious blend with real fruit juice. STAR KOMBUCHA contains naturally occurring sugar from fresh fruits, resulting in a subtly sweet kombucha with just 8g of sugar per serving. As a natural, fermented drink, STAR KOMBUCHA offers more than just refreshment. It is rich in probiotics and antioxidants, making it an ideal choice for digestive health, immune system support, and weight management. Simply grab and go to enjoy the diverse health benefits it provides.

"We are thrilled to introduce STAR KOMBUCHA to Malaysia, providing Malaysians with a premium kombucha experience," said Mr. Nicholas Nyeow, General Manager of Berjaya Food Trading Sdn. Bhd. "Malaysians are increasingly focusing on healthier lifestyles and holistic well-being. With its unique flavour, adherence to high-quality standards, and a commitment to wellness, STAR KOMBUCHA is poised to become a favorite in the market."  


STAR KOMBUCHA presents a selection of flavours thoughtfully crafted to appeal to the Malaysian taste buds, including Blueberry, Mango, Passionfruit, and Lychee. Indulge in the distinctive and invigorating taste of each variant, priced between RM 8.90 to RM 9.90 per can, ensuring an affordable choice for everyone. Adding to its appeal, STAR KOMBUCHA comes in 90% recyclable aluminum cans, making it an eco-friendly choice for consumers. This convenient packaging ensures that you can easily enjoy the goodness of STAR KOMBUCHA on the go. 

You can find it at leading supermarkets and major convenience stores nationwide such as AEON, AEON BiG, AEON MaxValu, B.I.G, Emart24, ISETAN, Kenny Rogers ROASTERS, Pandamart, Paris Baguette, 7-Eleven, Starbucks, Village Grocer and more. Whether you are at home, at work, or on the go, STAR KOMBUCHA is within reach.  

To enhance your STAR KOMBUCHA experience, remember to pre-chill before drinking. This ensures a refreshing and satisfying experience to be shared with your family and friends. STAR KOMBUCHA is not just a beverage; it's a wellness choice that brings joy and health together in every sip.

For regular updates on STAR KOMBUCHA, head over to:    
Website: https://berjayafoodtrading.com  

 

Wednesday, November 22, 2023

Ayam Brand™ Community Care Campaign 2023 Empowers 1,000 Children for a Better Future

Kuala Lumpur, 22 November, 2023 - It is estimated that up to 5.6 million school-going children in Malaysia face the double burden of malnutrition. The double burden of malnutrition is defined as the coexistence of both undernutrition and overnutrition in the same population across the life course. In short, malnourished children run the risk of becoming obese adults.







Worryingly, vision issues are also on the rise among Malaysian children with myopia prevalence among children at age seven at 9.8%, rising to 34.4% at the age of 15. While some eye problems are inevitable for various reasons, others can be attributed to a lack of proper care. 

To assist with these issues, Ayam Brand™, the 131-year old household name famed for its wide range of quality, preservative-free, no added MSG, healthy, and convenient canned food, is back with its annual Community Care Campaign 2023. Themed #AyamBersamaMu with the concept of ‘Tambah Sihat Bersama Ayam Brand™’, it will reach out to more than 1,000 children from 25 non-governmental organisations across seven states to provide a two-months supply or approximately 35, 028 healthy meals. 

Going beyond the contribution of its products, Ayam Brand™ in collaboration with KPJ Healthcare Group will be running nutrition workshops to educate these children on healthier dietary choices following the 3S (Suku-suku Separuh) Malaysian Healthy Plate concept. To address vision issues among these children Ayam Brand is working with Focus Point Vision Care Group Sdn. Bhd. to provide free eye health screening, and prescription glasses to children who require from these homes. 
Each participating home products that are high in protein, calcium, Omega-3 and fibre including Ayam Brand™ Tuna Mayonnaise, Ayam Brand™ Baked Beans in Tomato Sauce and Ayam Brand™ Soya Flakes Spread. 

“The risk of double malnutrition, and myopia among Malaysian children requires action from all parties who can assist including organisations such as Ayam Brand. This is why we stepped up to help. Ideally all children should have good nutrition from birth. Ayam Brand™ has a long history of contributing our healthy and nutritious products to communities, and we are continuing in that commitment. However, we believe that while providing our products is an immediate solution, over the long term, educating children on making healthier food choices is the key. Our fish products are high in protein, calcium, Omega-3, DHA among other vitamins and minerals that children need for good health, including eye health,” says Ms Teoh Wei Ling, A. Clouet (Malaysia) Sdn. Bhd.'s Marketing Manager.

Studies conducted by Universiti Sains Malaysia (USM) found that Ayam Brand™ Sardines in Tomato Sauce was shown to have 7.1X more Omega-3 compared to home-cooked locally caught fresh sardines and Ayam Brand™ Mackerel in Tomato Sauce contains a whopping 7.6X more Omega-3 compared to an equivalent serving of home-cooked locally caught mackerel. 

Ms Teoh Wei Ling also adds that "the Ayam Brand Community Care campaign which is now in its 16th year has contributed more than 2.1 million healthy meals for charity, providing nutritious food to more than 27,293 people from 610 charity homes and NGOs”.

In Klang Valley, a total of 398 children from Persatuan Rahoma Darul Fakir Malaysia, Rumah Charis, Yayasan Chow Kit, Trinity Community Children Home Society, Rumah Kasih Harmoni Paya Jaras, Persatuan Rumah Kanak-Kanak Ini Di Sayangi (K.I.D.S), Pertubuhan Kebajikan Anak Yatim Mary, Rumah Kebajikan Dan Anak Yatim dan Saudara Baru An-Najjah and Pusat Jagaan Juara Jaya participated in the Tambah Sihat Bersama Ayam Brand #AyamBersamaMu workshop that was held at Menara KPJ Kuala Lumpur.  
Children learned about making healthier dietary choices through an informative and engaging session with Pn Nabihah Hannan Razaleigh, KPJ Tawakkal Kuala Lumpur Specialist Hospital’s dietician on the Malaysian Healthy Plate, with an introduction to the importance of Omega-3 for their eye health. Next, each child put their new knowledge into practice by preparing themselves a healthy snack following the Suku-suku Separuh concept, guided by the KPJ and Ayam Brand team. 


"Proper nutrition is important for children's overall well-being, especially the consumption of protein for growth and development. One of those good protein sources is from fatty fish like tuna, saba, sardine, and mackerel, with good sources of Omega-3, which is vital for children's brain development and eye health. Since our body cannot produce Omega-3 on its own, we need to obtain it from the foods we eat. One should consider to consume at least 2 servings of fatty fish weekly." says Pn Nabihah Hannan Razaleigh.

The children also participated in memory matching and ball toss games, which allowed them to practise their visual recall and hand-eye coordination as a way to reinforce what they had learned at the workshop. Members of the winning team each received a medal, while all participants received gift bags. 

The team from Focus Point was onsite to provide eye health checks to all children. Those who require will receive their prescription spectacles soon after. 

Representatives from the charity homes expressed their gratitude for Ayam Brand's continued support, and for the transformative impact it will have on the lives of the children.

“We always look forward to the Ayam Brand Community Care campaign. Ayam Brand products are delicious, nutritious, and a nice change from our usual meals and we are grateful for this support. We also look forward to the program itself because it is fun, educational, informative and fires up the children’s interest and passion for being healthy and eating well. The addition of prescription spectacles is very welcome, as some of the kids have myopia but glass are expensive. This contribution will help them see a better future!,” says En Jamaluddin Bin Wahab, Rumah Kasih Harmoni Paya Jaras’s Supervisor.

To find out more about the #AyamBersamaMu community care campaign, visit https://www.ayambrand.com.my or https://www.facebook.com/ayambrandmalaysia.

Friday, November 3, 2023

GUARDIAN UNVEILS STATE-OF-THE-ART PREMIUM FLAGSHIP STORE CONCEPT



Guardian Malaysia unveiled its brand new, state-of-the-art flagship store, its biggest Guardian store in Southeast Asia, at Mid Valley Shopping Mall, Kuala Lumpur. The leading pharmacy, health and beauty retail chain in the country has strengthened its business offering with this unique 7000-sq-foot concept store, leveraging on the latest global health and beauty trends, and ever-changing consumer trends. 


Describing this new store concept as ‘revolutionary’ and ‘evolutionary’, Priscilla Wu, Managing Director, Health and Beauty, Malaysia and Brunei, said:

“Guardian customers will get to enjoy a brand-new shopping experience in our new premium flagship store. It symbolises the strong growth and continued success of the Guardian brand in Malaysia and is proof of Guardian’s relentless commitment to offer the best health and beauty products in the market at the best value for our customers.

“Our investment in this new store concept translates to a superior and best-in-class customer shopping experience with new categories of products that have evolved together with new consumer demands and trends. It will provide our customers with a more personalised, informative and interactive shopping experience. We will also introduce over 30 new skincare and cosmetic brands into our store, with 20 new skincare ranges and over 10 new cosmetic brands, many of which are exclusive to Guardian.” 


 

The new brands include bath care brand Tanamera Natural Bath care, and exclusive hair care brands from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime) and Korea (Mise En Scene and Ryo). 


The Guardian flagship store’s unique layout will feature new product segments such as a Clean & Natural Beauty section featuring skincare, haircare, and cosmetic products that are formulated with safe, non-toxic, and environmentally friendly ingredients, a Tweens section with fun, colourful and safe beauty products for young shoppers aged 8 to 12 years old, and a first-of-its-kind Salon-At-Home hair care section powered by L’Oreal where customers can experience luxurious pampering and indulge in a comprehensive range of hair products tailored to suit their unique needs. 

 


 

There will also be a Wellness segment in the Healthcare section that will focus on what customers need to get fit and healthy, such as protein powders and health foods. 


 

This will be the first Guardian store to have an animated LED screen store façade, dynamic and interactive digital LED display screens throughout the store and two special interactive pillars that allow a hologram to feature interactive product information and serve as navigation signs. 

Amazing good deal of RM1 on the grand opening day on 1st and 2nd November 2023.

The new 7,000 square feet flagship store will also showcase new concepts from oral care brands, Oral B & Sensodyne.

Sensodyne will have a special display at Guardian Mid Valley and customers will see how the #1 sensitivity toothpaste in Malaysia* comes to life with the interactive displays, creating awareness around tooth sensitivity. With 71% of Malaysians suffering from tooth sensitivity, they can learn more about how tooth sensitivity can be managed with Sensodyne variants.

*Based on Retail Index Service for the Sensitive segment within the Toothpaste category for the 12 months period ending April 2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)

Oral B will bring in its first ever interactive Powered Oral Care experiential centre to where shoppers can use sensor programming to touch, feel and compare products at a digital kiosk that also provides oral health regiment education for both adults and kids. 


Guardian has prepared exciting promotions and offers for our loyal customers. So come over to our flagship store at Mid Valley and experience a brand-new way of shopping at Guardian.

About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in

the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.

 

 

Tuesday, October 24, 2023

GUARDIAN ANNOUNCES FOUR WINNERS OF GUARDIAN’S ‘THE FACE OF HEALTHY BEAUTY 2023’ CONTEST!

  • The contest is Guardian’s nationwide search for individuals 

that embody the essence of Healthy Beauty 

 


Kuala Lumpur, 21 October 2023


FOUR winners emerged as Guardian’s Face of Healthy Beauty for 2023 after a four-month nationwide contest. 


The Grand Finale of The Face of Healthy Beauty Contest, that was held today in Kuala Lumpur, saw 20 finalists from all over Malaysia, including two men, competing to be one of the four final winners.



The four winners are:

  1. Aqila Bt Afindi

  2. Kay Yap Yen Yin

  3. Nur Izzatul Aqma Bt Ludin

  4. Candace Cheah Sook Peng


Aqila Afindi, 22, who hails from Putrajaya and is a student at UITM said she was so happy and grateful to have won. 


“I was so impressed with the other contestants, and I felt so proud to be picked as one of the four winners.  This win is not only for me but for all my family and friends who have prayed and supported me,” she said.  


Meanwhile, fashion designer Nur Izzatul Aqma, 21, who designed her own outfit for the Grand Finale said that her win is dedicated to her parents, family and friends who have supported her in all contests she has entered.


“I also gave my best effort to try to win and thankfully, my effort has been rewarded with this win.  It means a lot to me,” said Nur Izzatul who hails from Petaling Jaya.    




Kay Yap, 31, from Kuala Lumpur said she strove to be her best.


“The competition was fierce, given that all the contestants were so passionate and talented. And kudos to Guardian for being a trendsetter, by choosing brand ambassadors that also celebrates inner beauty,” Kay said.


Kay, who also won a Category prize for ‘Most Healthy’ contestant is a Multimedia Designer. 


Candace Cheah is 28 years old and is a final year Veterinary Science student.



Anna Hull, Commercial Director, Guardian Health and Beauty Sdn Bhd said:


“We are extremely pleased to finally announce our winners for the Face of Healthy Beauty 2023.  This year’s contest received overwhelming response and the competition was stiff.  We are also delighted to find that we had participants coming from all over Malaysia to take part and we are also proud, that for the first time, we have two men among the final 20 finalists.



“As we all know, the Face Of Healthy Beauty is NOT a beauty contest or a beauty pageant.  It is a search for that special person that has all the unique qualities that Guardian believes represents the meaning of the concept of Healthy Beauty.



“This Healthy Beauty concept is at the CORE of Guardian’s brand philosophy and this concept was borne from a consumer insight that good health is the foundation of true beauty.  Our winners, therefore, will inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling,” Anna added.


Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.



The Four (4) winners from the Grand Final will each receive:
• One (1) year contract with Guardian
• Feature on Guardian’s Advertising and Promotion materials & Other in-store collaterals

• RM10,000 Cash and RM10,000 worth of Vouchers
• Products from participating sponsors and
• RM5,000 worth of Guardian Bath Care products to be given to a charity organization of the winner's choice 


This contest which started 26 June 2023 was open to all Malaysians aged 18 years and above.


More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my








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