The New Revolution on 11street

11street's CEO, CHEONG Chia Chou also shared insights on the 8 key focus areas that the online marketplace will be focusing on in the near future.

11street (www.11street.my), one of the leading online marketplaces in Malaysia, is seeing a new revolution that will further enhance the user shopping experience and make significant contributions to the digital economy in Malaysia. This transformation comes on the heels of a strategic partnership between 11street and PUC Ventures Sdn Bhd. This partnership aims to tap into a broader digital world with the ease of integration and interoperability across platforms that cater to the country’s growing e-commerce sector.


Over the years, the Malaysian digital economy has witnessed an exponential growth with a total of 25 million internet users out of a 32 million total population. Presently, there are 15.2 million online shoppers in Malaysia who spend an average of RM321.15 annually. However, the online shopping user penetration rate is expected to rise from 51.4% in 2018 to 63.0% in 2022. To add to that, the e-commerce industry revenue is expected to show a compound annual growth rate (CAGR 2018 - 2022) of 17.9%, resulting in a market volume of over a trillion by 2022.

CEO of 11street, CHEONG Chia Chou said: “As everything in our world becomes digitalised, there is a need for a stronger e-commerce ecosystem where a customer’s physical digital journey can be fully integrated. Businesses are pushed to ride the wave of this rapid industry expansion to ultimately grow their businesses at a larger scale for better profitability and presence. The online marketplace in Malaysia can certainly be expected to grow at a swift speed in the coming years and the revamped 11street is reiterating our commitment to further contributing to the digital segment in our future plans.”


Upgrading the online shopping experience is more pertinent than ever with the growing user penetration and an internet penetration of 85.7% amongst Malaysians. 11street’s goal is to create a seamless and integrated customer shopping experience as well as to emphasise business development for their sellers that will increase their capability and capacity of running their businesses. Some of 11street’s key focus areas for the near future include:


* Payment Options
As we move towards the cashless payment trend in Malaysia, more and more users are preferring online transfer and credit or debit cards as a payment method when shopping online. The revamped 11street will be implementing a variety of payment options including e-wallet services such as Boost and Presto that are both seamless and convenient to use.



* Shopper Experience
To better enhance the site experience and address customers’ concerns in a timely manner, 11street will be rolling out a live chat function with in-house customer service for shoppers.

* Logistics
As with any online business, logistics are a crucial aspect of ensuring an ecommerce business runs smoothly. 11street aims to help their sellers enhance their business operations to improve the speed, cost and quality of their product deliveries.

* Mobile App
11street will be introducing a new user-friendly mobile app with minimal hassle to make purchases with the growing array of payment options enabled within the app. The online marketplace is also looking into setting up an influencer and celebrity store that comes with product reviews for a holistic shopper experience.

* O2O Commerce
11street will also enable convenient e-voucher sales management for sellers as well as consumer-friendly and innovative methods of purchasing products online which include QR code purchases and redemption.

* Official Stores
The online marketplace will also be re-launching official stores with enhanced features, look and feel to promote authenticity as well as supporting their sellers with after-sale service to draw in long-term customers.

* Micro Social influencers
This added feature will boost promotional outcomes and create an effective promotion and rewards channel for sellers and businesses by leveraging on the community of micro social influencers.

* Global Trade
11street will support their sellers by taking measures to evolve into a hub for overseas buying and selling through cross border trade which will boost SME growth while introducing these sellers to a world of opportunities.


CHEONG said: “We are really looking forward to the next phase of our growth and transformation as it focuses on continuously providing more benefits to both our customers and sellers. We want our customers to have the best possible experience when shopping with us and purchasing from highly efficient and trusted merchants. We are also dedicated to providing support to local sellers through development programs and upgrades to our system that will make running their businesses even smoother. This is a significant beginning for us and we’re excited to explore and push boundaries in e-commerce to better contribute to our digital economy.”


11street is kicking off their next phase with the launch of their Sayangi Malaysia campaign that promises exclusive deals and awesome giveaways from August 6 to September 30. With the support of brands such as Abbott, Chicco, Dale & Cecil, Dettol, Mamy Poko, Mead Johnson, Nestle, Samsung, Senheng, Skechers, Super and Watsons, 11street customers can look forward to
buy 1 free 1 deals and flash deals below RM61 on the online marketplace. Shoppers also have the benefit of product discounts of up to 88% and free shipping for all. 11street is also offering customers fantastic holiday and travel deals that are not to be missed out on. Visit www.11street.my to find out more.

About 11street (www.11street.my)
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise consumer’s online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including e-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education, and training programs can fully support sellers regardless of the size of their business. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplaces with 400,000 sellers serving over 30million consumers worldwide. 11street in Malaysia is operated by Celcom Planet Sdn. Bhd. – a joint venture between Axiata Digital Services Sdn. Bhd., SK Planet Ltd, and PUC Ventures Sdn. Bhd. For more information, visit www.11street.my


About PUC Ventures Sdn Bhd
Established on 13 April 2018, PUC Ventures Sdn Bhd (“PUCV”) is a wholly-owned subsidiary of PUC Berhad ("PUC"). As an investment holding company, PUCV identifies opportunities through the investment or acquisition of equity interests with strategic alliances or joint ventures. PUCV’s target segments are companies which are primarily engaged in electronic commerce (“eCommerce”) businesses, electronic payment services, financial services, technological services, and related businesses which are synergistic and complementary to the existing businesses of PUC and its subsidiaries.


About Axiata Digital
Axiata Digital Services (Axiata Digital), the digital services arm of Axiata Group Berhad (Axiata), was established to support the increasingly digital lifestyle of Axiata consumers. In four years, this portfolio now consists of 18 digital brands focused on digital financial services (e-wallets, remittance, micro-insurance and micro-lending), digital advertising and platform services focused on API’s (Application Programming Interface) among which are Apigate, Boost, ada, BIMA, 11street and StoreKing. For more information, please visit www.axiatadigital.com.

Shopping Super Essenso Microground coffee @11street

Everyone has got a busy lifestyle of in and out of the house. What's better than waking up and smell the coffee? The ESSENSO^TM MICROGROUND COFFEE brings you the platinum in instant coffee. Their proprietary MicroPlus™ technique finely grinds 100% Arabica coffee beans in an oxygen-free and ultra-low temperature environment to preserve the essence of the coffee beans. This superfine coffee is then blended with premium Arabica instant coffee to deliver a roasted top note and a smooth mouthfeel, so you can enjoy a deeper aroma, richer taste and fuller body in every sip. 

Sharing is caring and I love bag collection and wanna know what's in my bag? Check out the video.

The ESSENSO^TM MICROGROUND COFFEE

 That's not all, just to share with you that the Limited Edition tote bag you saw in the video it is only available at 11street. 

Take a short break, enjoy my reading time and enjoying Super Essenso Microground coffee

 With busy lifestyle, I am glad there's online shopping that we can shop online and orders come to my door step without going out to shop. I love to drink coffee and just nice to find this range that suitable for my loved ones and myself. They too are coffee lovers that can never say No to coffee.

BUY 3 X Super Essenso Microground coffee 2-in-1 coffee & creamer FREE 8-Stick Pack Super Essenso Microground coffee 3-in1

A smooth and creamy brew with no sugar added. This blend appeals to coffee lovers who prefer an intense coffee taste with a

roasted aroma, that lingers with every sip.

Normal price: RM63.90

Discounted price: RM40.30

Promo ends: 30 April 2018

BUY 3 X Super Essenso Microground coffee 3-in1 Free 8-Stick Pack

The signature 3 in1 blend delivers a deeper aroma with a distinctive roasted note and a richer coffee that leaves a lingering

aftertaste.

Normal price: RM63.90

Discounted price: RM40.85

Promo ends: 30 April 2018

Super Essenso Microground Black Coffee Mandheling Blend

Drawing you in with its balanced lavour, this distinct brew boasts an iconic union of instant coffee powder and finelyground

single

Normal price: RM62.70

Discounted price: RM30.30

Promo ends: 30 April 2018

Super Essenso Microground Black Coffee Colombian Blend

An iconic union of instant coffee powder and finely ground single-

origin Colombian coffee beans, it owes its exquisite taste to

MicroPlus™, a propriety technique we use to preserve the very essence of prized beans.

Normal price: RM62.70

Discounted price: RM31.35

Promo ends: 30 April 2018

I know everyone has got their favourite coffee in mind, when you think of what the gifts for loved ones? Can check out these, plus special celebration coming up for Mother's Day and Father's Day. Check out the Super Essenso Microground coffee 3-in1, Super Essenso Microground coffee 2-in-1 coffee & creamer, Super Essenso Microground Black Coffee Colombian Blend, and Super Essenso Microground Black Coffee Mandheling Blend. Shop now as there are promotion going on and the sales ends this month.

Say no more if you like to know more information please visit the Super Essenso,  www.essenso.com.my, you can get start online shopping at 11street,  www.11street.my.

Online Grocery Shopping @11Street

It's been a busy month for January and this February it's Chinese New Year. It's Chinese New Year and we are going back to hometown soon. Are you celebrating Chinese New Year? With Internet access today I am glad that I can online shopping for groceries and things that I need. Busy parenting didn't stop me from shopping for Chinese New Year shopping list. What of the item must have in the list is the Red Dress or Red Top/Blouse. It's a must to wear Red for 1st day of Chinese New Year.

Just sharing with you do you know that Mandarin Oranges are important for Chinese New Year? Mandarin Oranges are considered as traditional symbols of abundance, wealth and good fortune.Taking about Chinese New Year, most of my friends will be thinking what to cook for this Chinese New Year, I am happy to share with my friends that we can check online at 11Street for the Cooking Up Prosperity.
 

There is episode 1 to episode 10 of the Cooking Up Prosperity, do click on download the beauty & groceries to get store cart coupon 15%. T&C apply.

Can scroll to Main Course and Drinks for the grocery shopping of ingredients

  

 The cooking episode speaks in Cantonese language, but there's subtitle of English that you can view if you didn't understand Cantonese language. Each CNY dish has got the ingredients selling in 11Street, suitable for busy parents to shop online. Sometimes we didn't know what to cook, it's good to have Internet access as we can shop online for groceries of fresh food and dry products.

 Most people are having a smart phone today, besides that if we didn't have one we can use gadgets to go online and visit the website of 11Street. Pick your favourite combination of products and ingredients from there and lastly add to cart and check out. My sister-in-law and me always discuss about what to cook, happy to share with her about these episode of cooking CNY that we can find online.

 

 From Episode 3 of Cooking Up Prosperity this CNY, there's seaweed fish ball soup. The ingredients are red onion, fish ball, tomato, seaweed, garlic oil and pepper. You can just click on CNY Prosperity Seaweed Fish Ball Soup Set, then add to cart the selected item. These look yummy good to drink soup that we can enjoy, going to check out again on the video again to see on how to cook guide.

The CNY Prosperity Seaweed Fish Ball Soup Set RM52.02 (GST included) with Free Shipping.
Fresh Chilled & Frozen products - Delivery 24 hours (order received 12:00am till 12:00pm)
48 hours (order received 12:01pm till 11.59pm). There's list of delivery address that you can check in the chart below of the order, Jocom have right to cancel the order if delivery address is from the area mentions. Do check out the shipping & delivery note and the delivery chart before ordering.

 In the shopping cart, it will showed the shopping cart coupon of how much has get and how much more to get the coupon.

 With Internet access today, glad to find this online grocery shopping with you. 

The Panna Cotta at Episode 3, looks so yummy. Do view their episode to find out. 

From main course, soup to desserts we can find at Cooking Up Prosperity this CNY.

 This Chinese New Year just few weeks away, there will be family and friend gathering and eating together. Serving drinks and snacks, check out these CNY Prosperity Candy looks yummy and recipe available at episode 1 for step by step cooking. Now you know where to shop for grocery. Fresh, Chilled & Frozen meat available too. Do check out the website for the delivery services.

If you are planning to shop grocery online, do visit to 11Street. 

This Chinese New Year, don't know what to cook? No worry, with Internet access now we know check out the 11Street to see the Cooking Up Prosperity with beautiful TV host Chui Ling. 

  

11street launches ‘Shocking? YES!’ campaign

11street Kicks Off Year-End Campaign to Drive Sustainable Business Growth 

with Stronger Product Variety

· Total order volume for global products has grown remarkably by double this 

year as compared to 2016

· 11street expects 50% increase in gross merchandising value (GMV) and cross border trading order during the campaign period

The competitive fray of e-commerce has led to increased competition in the e-commerce industry in Malaysia, suggesting that growth is imminent for local operators1. With that, 11street – Malaysia’s number 2 online marketplace – is driving initiatives to accelerate its business growth by introducing a plethora of local and international products to contribute to Malaysia’s e-commerce industry. Chuljin Yoon, Chief Operating Officer of 11street shared: “With the rapid digitalisation of economies, we are looking at a world of connected businesses. China, Japan, Korea and USA top the chart for active e-commerce penetration, so no doubt the Southeast Asian countries including Malaysia are a melting pot of opportunities for the e-commerce boom to take place.

“As an online marketplace, 11street serves the role in providing consumers with the convenience of online shopping and a greater product variety at competitive price, locally and internationally, while growing the local e-commerce market.”

Yoon also pointed out that since 2016, cross-border trading (CBT) in Malaysia has been experiencing exponential growth. For 11street Malaysia alone, the total order volume for global products has grown remarkably by double this year as compared to 2016. The most popular countries whose products are most sought after were China, Japan, Korea and USA. Worth mentioning, the total order for China products grew by 9 times this year with more than 70% purchase under the home improvement and personal care range of products.

Global products of the highest demand were items such as car camera, cosmetic make-up bag, travel bag and electronic gadgets, so with this information and through their market insights, 11street is en route to execute campaigns that benefits consumers with a wider product variety, yet continues to boost the growth of e-commerce in Malaysia.

It’s all smiles as the balloon pops, signifying the beginning of the ‘Shocking? YES!’ campaign on 11street.

Meeting local demands with the ‘Shocking? YES!’ Campaign
Onwards through a past 11street survey, shoppers have revealed that price plays a key factor when it comes to online shopping; the other factor includes product abundance for all categories across international brand standards.

Yoon elaborated: “Consumers shop online for lower prices. Apart from sourcing for affordable and a greater variety of quality products, 11street’s commitment is to deliver a holistic online marketplace to Malaysian consumers where they can find great discounts and an exciting shopping experience in a single place. 11street seeks to deliver convenience to our shoppers, at lower prices – guaranteed!”


More than 100,000 Lowest Price Guaranteed Deals and Free Shipping for Purchase above RM29, good news for shoppers who love to shop and doesn't like to queue for paying or mom who are busy with parenting.
By collaborating with thousands of locally established and globally recognised brands, the
launch of 11street’s year-end online shopping campaign – ‘Shocking? YES!’ – will introduce 100,000 Lowest Price Guaranteed products and free shipping for purchase above RM29 under the
Shocking Deals section beginning 1 November 2017 and ending 31 December 2017,
with over thousands of sellers and international brands to shop from.

With variety of choice to choose online, we can shop online during this year end campaign. 

 (from left to right) Sean Oh, Vice President of Seller & Strategic Business; Akira Kajita, Managing Director of the Japan External Trade Organization (JETRO) Kuala Lumpur; Chuljin Yoon, Chief Operating Officer of 11street; Tan Sri Datuk Ter Leong Yap, President of the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM); Adam Tan, Vice President of the China Entrepreneurs Association in Malaysia (PUCM); Yeon Sung Whan, Director of the Korea Tade-Investment Promotion Agency (KOTRA); Peter Lee, Vice President of Marketing; and Bruce Lim, Vice President of Merchandising, posing for a photograph before the launch of the much anticipated ‘Shocking? YES!’ campaign.

During the campaign, consumers will enjoy a range of products from global participating brands, namely Globalegrow (a public listed brand on the Shenzhen Stock Exchange with market capitalisation exceeding US$3 billion); Anker and Aukey (top ranking global Amazon sellers
leading in the charging category, and consumer electronics and mobile tech accessories respectively, in more than 20 countries including the USA, Japan and Europe); Hada Labo (number 1 face lotion in Japan, with one bottle purchased every two seconds); OLENS (number 1 cosmetic lens supplier in Korea); MamyPoko; and Samsung, to name a few.

Other participating brands include Banggood, Banila Co., Bluelans, Caring Pharmacy, CJ WOW Shop, Courts, Lotte, Mamonde, Nongshim, Skechers, Tesco, UEB Technology, and many others.

11street Expects 50% Increase in Overall Business 

Yoon concluded: “As consumers embark on a shopping spree during the year-end sale season, 11street aims to achieve at least a 50% increase in GMV and its cross-border trading orders. We believe that today’s launch of our ‘Shocking? YES!’ will pave the way to redefining online
shopping for Malaysians, by giving them more product variety bundled with shocking
promotions that they cannot resist.”

As the number 2 online marketplace in the country, 11street’s growing business portfolio now has more than 40,000 sellers with over 13 million listed products, and has an average of 16 million monthly visits.

The launch of 11street’s ‘Shocking? YES!’ campaign was witnessed by Tan Sri Datuk Ter Leong Yap, President of the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM); Akira Kajita, Managing Director of the Japan External Trade Organization (JETRO) Kuala Lumpur; Yeon Sung Whan, Director of the Korea Trade-Investment Promotion Agency (KOTRA); and Adam Tan, Vice President of the China Entrepreneurs Association in Malaysia (PUCM).

For more information about 11street’s ‘Shocking? YES!’ campaign and its series of Shocking Deals, please visit www.11street.my

NIVEA MEN and 11street Bring Out the Champion in You

Signed jerseys by Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, to be exchanged between 11street and NIVEA MEN to commemorate the partnership.

I took some time off to attend this event as I love sports and I like Nivea products. As blessed as we are with the tropical weather in Malaysia, we also endure humidity, which can be unpleasant when we sweat a tad too much. Today, leading skin care brand for men, NIVEA MEN, showcased its NIVEA MEN Cool Powder Deodorant on 11street, and a nationwide promotion from yesterday until 15 September 2017. If you are thinking of gift ideas, why not consider this as gift for men?


Along with its brand ambassador and winner of the 2016 FIFA Puskás Award, Mohd Faiz Subri, NIVEA MEN endeavours to pave the way to instant cooling sensation, comfort of powder, and provide long-lasting dryness even under the most testing situation, for all Malaysian men.

Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, showing off his football skills at the launch of the NIVEA MEN Cool Powder Deodorant on 11street .

Adding more variety for male shoppers

Chief Operating Officer of 11street, Chuljin Yoon said: “Late last year, we learned that men who have never shopped online would be twice more likely to shop for products online this year. Based on our year-to-date comparison between 2016 and 2017, we have already seen a two-fold increase in the purchase of men personal care products on 11street. As such, now that 2017 has beckoned, our partnership with NIVEA MEN will not only solidify our revelation, but also show how men these days make careful selection of their daily personal care products.”


Echoing the sentiment, Country Manager of Beiersdorf Malaysia and Singapore, Ng Hock Guan explained: “NIVEA MEN would like to inspire men to take charge of their personal care, and to empower them to bring out the champion in themselves. Through this collaboration with 11street, we want to introduce men to the NIVEA MEN Cool Powder Deodorant that provides instant cooling sensation, comfort of powder, long-lasting dryness, and that includes smelling good!”


The Power of the Powder

In two applicator formats – roll-on and spray – the NIVEA MEN Cool Powder Deodorant is enriched with micro powder particles and leverages a powerful sweat control system to provide a dry yet non-sticky feeling throughout the day.

As the brand ambassador for NIVEA MEN, Faiz Subri, who gained international fame with his unforgettable free-kick for Penang against Pahang in the Malaysian Super League 2016 said: “My life as an athlete requires me to be at the top of my game. I train hard to give only my best performance to my team and country, and along with that, comes the challenge of staying cool and fresh. Thanks to NIVEA MEN Cool Powder Deodorant, I can focus on my game and leave the sweat and odour control to this remarkable deodorant.”

Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, witnessing a jersey exchange between Chuljin Yoon, Chief Operating Officer of 11street (left) and Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore (right), at the launch of 11street’s partnership with NIVEA MEN.

Ng elaborated: “With Faiz Subri and millions of busy Malaysian men in mind, we are bringing our product offerings to the next level by making it easily accessible online through 11street. We believe we have made the right decision in partnering with 11street who has exemplified good successes in helping brands penetrate the online sphere; therefore, we have complete confidence in 11street’s ability to help us amplify the reach to male shoppers throughout Malaysia.”

Yoon concluded: “We are honoured to partner with NIVEA MEN in this quest to unite men with their personal care products; at the same time, elevate our fulfilment services to open up a world of exciting products for our male consumers.”

From left to right: Jessica Kan, Marketing Manager of Beierdorf Malaysia; Bruce Lim, Vice President of Merchandising Division of 11street; Shirley Toh, Sales Director of Beiersdorf Malaysia; Chuljin Yoon, Chief Operating Officer of 11street; Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016; Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore; Kenix Fong, Acting General Manager of 11street; Cheong Wai Lun, Head of Marketing of Beiersdorf Malaysia; and Toh Voon Shee, Brand Manager of Beiersdorf Malaysia at the launch of 11street’s partnership with NIVEA MEN.

Bring Out the Champion in You

From now until 15 September 2017, 11street consumers will receive a 20% discount for every purchase of NIVEA MEN Cool Powder Spray 150ml (RM13.52) and Roll On 50ml (RM8.40). The NIVEA MEN Cool Powder Spray 150ml and Roll On 50ml is priced at RM16.90 and RM10.50 respectively at retail outlets. 


11street is also offering an exclusive bundle pack at 30% on the following products:
· NIVEA MEN Cool Powder Spray 150ml with NIVEA MEN Extra Whitening Mud Foam 100g for RM24.78
· NIVEA MEN Cool Powder Roll On 50ml and NIVEA MEN Extra Whitening Foam 100g for RM19.00

In conjunction with the launch, 50 shoppers will stand a chance to grab a total of RM5,000 worth of Al-Ikhsan voucher with a minimum purchase of RM15 worth of NIVEA MEN products on 11street by 15 September 2017.

For more information on the contest, please visit:
http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=593124

About NIVEA MEN
As one of the leading companies in the field of skin care, NIVEA always caters for the needs of its consumers by offering them compelling, innovative products. Its men range – NIVEA MEN – is the world’s number 1 men’s care brand, and is the first skin care brand engineered specially for men. The science behind NIVEA MEN’s targeted skin care products evolved from extensive research and development at Beiersdorf AG’s Skin Research Centre in Hamburg. With more than 125 years of experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. To learn more about the Company please visit www.Beiersdorf.com

Shop Mamonde on 11street

Good news to shoppers who love to shop Mamonde products, now you can shop online on 11street.
With 57 Mamonde skincare, makeup and optional care items that are available for online purchase. Apart from that, you can see some exclusive online items which only available online such as
Rose Water Toner 500ml
AC Balance Spot Serum 15ml
AC Balance Spot Patch (12 patches)
Colour Tone Up Base 30ml (01- Green & 02- Purple).

The official launch of Mamonde on 11street, Momonde Malaysia is offering special online deals in June. Among deals in June include Basic Skincare Set at RM49 (savings 49%). First Energy Serum Set at RM119 (savings 20%), Highlight Lip Tint Set at RM50 (Gifts with Purchase), Mascara (Volume) Set at RM59 (Gifts with Purchase), Complimentary Cushion Case with every purchase of Cover Power Cushion No.21 or No.23 (Gifts with Purchase). Great deals will continue in the second half of 2017 with an exclusive Mamonde makeup workshop for 11street customers.

Click on the link above which mentioned on my post to get start with your shopping now. Besides that there is 5 beauty counters in AEON 1 Utama and AEON Mid Valley in the Klang Valley, AEON Bukit Indah and AEON Tebrau City in Johor and AEON Queensbay Mall in Penang now, Mamonde Malaysia launched the sale of its products on 11street for the convenience of customers who prefer online shopping.

Mamonde is the first cosmetic brand of its kind that uses only flowers as its key ingredient coupled with other natural ingredients in its formulation. AmorePacific has invested a great deal in R&D to ensure the efficacy of Mamonde products and that these products are gentle on the skin just like characteristics of a flower.

Leading Korean Skincare Range – Ginkgo Natural – Graces the Shores of Southeast Asia through 11street

From left to right: Lee Yong Jin, Managing Director of CJ IMC for Southeast Asia; Bruce Lim, Vice President of Merchandising for 11street; Agnes Lim, Malaysian model and actress; and Lee Young In, Managing Director of Ginkgo Natural/Charmzone; posing at the exclusive launch of Ginkgo Natural on 11street

Popular Korean skincare product, Ginkgo Natural, is finally available in Malaysia through the local e-mall

In a time where the weather is erratic in Malaysia, Korean-made Ginkgo Natural promises to nourish the skin to keep it feeling fresh and lively. The Ginkgo Natural range is one of many prestigious products, backed up by research and certified patents. This drive for quality is one of the reasons for their establishment in over 20 countries such as China, Japan, USA and now Malaysia.

Ginkgo Natural is the best-selling all-natural range curated under the multi-billion dollar Korean cosmetic giant, Charmzone. This popular skincare brand is now brought to Malaysia’s shore by its sole distributor, CJ IMC - Korea’s leading cosmetic distributor and premium merchandiser.

11street, one of the largest e-malls in Malaysia, is proud to be the first in Southeast Asia to feature exclusively the range of Ginkgo Natural products to cater to the Malaysian market.


“Charmzone is very established in Korea, so it gives us great pleasure to partner 11street to feature our Charmzone’s Gingko Natural range for the very first time in Southeast Asia. Ginkgo Natural is one of the most popular Korean cleansing products that has hit strides in the Korean market through e-commerce. While e-commerce is already at its peak in Korea, Malaysia is still in its growing stage; therefore, it presents us with the perfect opportunity to tap into the Southeast Asian market through 11street to extend our products to lovers of Korean skincare in Malaysia. We believe we can achieve this through 11street, thanks to the enormity of its platform and Malaysians’ admiration towards Korean culture,” said Lee Yong Jin, Managing Director of CJ IMC Southeast Asia.

Bruce Lim, Vice President of Merchandising at 11street sharing an anecdote with the audience at the exclusive launch of Ginkgo Natural on 11street

Vice President of Merchandising for 11street, Bruce Lim said during the media event: “We are motivated by this partnership with Ginkgo Natural to provide high quality, prestigious and affordable beauty products for our consumers. As part of our recently launched ‘Shop The World’ campaign, we aspire to bring in more international products for our Malaysian market. Therefore, by bringing in renowned brands such as Ginkgo Natural, 11street sees an opportunity to build bridges between the brand and our consumers. We believe that Ginkgo Natural is a good fit due to its product efficacies, thanks to its all-natural ingredients. Ginkgo Natural is one brand that packs a silent but robust punch.”

Lee Yong Jin, Managing Director of CJ IMC for Southeast Asia introducing Ginkgo Natural for the very first in Southeast Asia through 11street

As part of the partnership, 11street will feature Ginkgo Natural’s basic skincare range, which encompasses three steps – cleansing, toning and moisturising. For the first step, Gingko Natural features the Cleansing Tissue for make-up removal, and the Cleansing Foam to clean off residue make-up and is suitable for all skin types. Meanwhile, the Ginkgo Natural Skin Toner helps tighten pores and balances skin pH after cleansing, to prepare it for the third step – moisturising. Ginkgo Natural suggests the use of its Essence to lock in moisture and promote skin repair, before applying the Emulsion in the day, or the Cream at night. The former leaves a light and lingering feeling on the skin, while brightening it up at the same time. The latter supplies skin with more moisture, yet making it feel light and fresh.


Using state-of-the-art technology, Ginkgo Natural effectively nourishes the skin, leaving skin soft and dust-free. Ginkgo Natural harnesses the anti-oxidative power of ginkgo leaves to nourish and protect skin against everyday stress and damaging environmental elements. The ECOCERT-certified Ginkgo Natural range is made up of 95% natural ingredients, and contains zero mineral oil components.

Agnes Lim, Malaysian model and actress posing with a Ginkgo Natural product at the exclusive launch on 11street

Agnes Lim, Malaysian actress and model who was present at the partnership announcement shared: “The products from Ginkgo Natural leave a fresh feeling on my face upon application. It certainly is a welcomed feeling, given the unpredictable weather conditions in Malaysia. The best surprise came in the form of the cleansing tissue, which is also Gingko Natural’s most sought-after product. It is ultra-soft, so it feels good on the skin and completely and effectively removes make-up. It is perfect for someone like me, who is always on-the-go.”

The full range of Ginkgo Natural products available exclusively on 11street

11street introduces special promotions for Ginkgo Natural products under 11street’s ‘Shop The World’ campaign, which runs from 1 March to 3 April 2017 with up to 65% discounts on Ginkgo Natural products and free shipping to West Malaysia.

During the promotion period, these products will range from RM7 to RM119.97 with an additional exclusive 15% discount coupon available for download on the Ginkgo Natural promotion page on 11street.

For more information on Ginkgo Natural products on 11street, please visit (http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=584882).

About CJ IMC

CJ IMC Korea is no 1 global partner of excellent Korean products as a professional merchandising company. CJ IMC Korea is doing trading of various products such as beauty, fashion, kitchen and living directly and indirectly oversea with IMC global. Core competence of CJ IMC is know-how in product design, sourcing and sales from 20 year’s experience of CJO. Mission of CJ IMC is to ensure product competitiveness for CJ O Shopping and CJ Global JV sites. CJ IMC making inroads into the world market, first landed country was in China since 2004. CJ IMC Malaysia is the 10th country which landed in Malaysia on February 2016. CJ IMC Malaysia strategy plan for year 2017 is to expand on CJ’s private brands and global distributorship brands from Korea. CJ IMC Malaysia targeted to penetrate into 3 main channel which includes home shopping channel, online channel and offline channel.

11street Kicks off ‘Shop The World’ Campaign with RM1million Petrol Vouchers Up for Grabs

(from left to right) – Pia Huang, Marketing Manager, MSI Malaysia; Beh Kok Seong, Senior Sales Planning Manager, MamyPoko; PY Choy, Chief Executive Officer of Momentum Strike (exclusive distributor of Coleman); Wong Siew Lai, Vice President of Marketing Communications, 11street; Margaret Chin, General Manager, AmorePacific Malaysia (Laneige); Niklas Yong, Marketing Manager, Primer Group of Companies; and Yvonne Wong, Marketing Manager, Philips AVENT at the launch of 11street’s ‘Shop The World’ campaign.

11street (www.11street.my) today announces the launch of its international online shopping event campaign – ‘Shop The World’, to bring to consumers millions of internationally-branded products especially from countries such as China, Japan, Korea, Taiwan and USA.


Wong Siew Lai, Vice President of Marketing Communications, 11street shares that the ‘Shop The World’ campaign is 11street’s brainchild, to satiate the growing consumers’ demands for greater product variety and renowned global brands online with enticing deals and promotions.


“Today, 11street has close to 10 million products listed on our platform and as a matter of fact, more than half of them are popular cross-border products and international brands. As one of the leading e-commerce platforms in Malaysia, we want consumers to be able to shop the world without needing to leave the country. To do this, we have struck up partnerships with popular global names. Through these partnerships we have ramped up our offerings for the benefit of our consumers,” Wong adds.

The campaign will see synergies between 11street and three leading global e-commerce players – its parent company, 11street Korea; UiTOX from Taiwan; and *WorldFront from Australia, which brings with it a large variety of popular overseas products.


[* WorldFront is global e-commerce player with fulfillment centres across three countries – United Kingdom (UK), USA, and New Zealand. WorldFront also owns and operates the largest online marketplace in New Zealand and Australia. Established in 2004, and now with over 23 million products across a diverse range of categories, WorldFront has established itself as the leading product supplier to marketplaces across the world.]


Ben Powles, CEO of WorldFront adds: “WorldFront is looking forward to this partnership with 11street. As the largest marketplace in Australia and New Zealand, we want to offer Malaysian consumers our range of products from Australia, the UK and the USA at competitive prices through our store – Awesome Everyday Prices on the 11street platform.”


“We have over 1 million products including many bestselling brands across all of 11street’s categories available for this campaign, and we pledge to increase our product count on 11street to 3 million by mid-2017. We aim to break the geographical barrier and give all Malaysians access to the best products from across the world by leveraging 11street’s ‘Shop The World’ campaign,” Powles shares.

(from left to right) – Pia Huang, Marketing Manager, MSI Malaysia; Beh Kok Seong, Senior Sales Planning Manager, MamyPoko; PY Choy, Chief Executive Officer of Momentum Strike (exclusive distributor of Coleman); Wong Siew Lai, Vice President of Marketing Communications, 11street; Margaret Chin, General Manager, AmorePacific Malaysia (Laneige); Niklas Yong, Marketing Manager, Primer Group of Companies; and Yvonne Wong, Marketing Manager, Philips AVENT with talented dancers from 11street at the launch of 11street’s ‘Shop The World’ campaign.

Kick starting from 11 March, the ‘Shop The World’ campaign will see 11street offering promotions on international products and global brands at up to 99% discounts and free overseas shipping for selected items, on top of giving away total RM1million worth of petrol vouchers for consumer purchasing items from the campaign listings, as a bonus to encourage more consumers to shop online, save cost and manage rising costs of living.



Exclusive Pre-orders and Irresistible Deals Available. It’s So Easy, Click-Click Saja!

Also taking part in the campaign are established global brands such as Coleman, Laneige, MamyPoko, MSI, Philips AVENT and Primer Group (the local distributor of International fashion labels such as Flossy, Jansport, Native, and Outdoor Products) making the ‘Shop The World’ campaign a truly holistic one, and positioning 11street as a global marketplace galore with bundled promotions, shocking discounts only available on the platform, and exclusive pre-orders for the most anticipated gadgets coming to town.


Galore of RM1million Worth of Petrol Vouchers

The ‘Shop The World’ campaign comes with a shopping bonus in the form of petrol vouchers up for grabs. In view of rising petrol prices, 11street is going the extra mile, by offering RM10 worth of petrol voucher for every RM100 spent on products and brands registered under the ‘Shop The World’ campaign.


Wong ends: “This is a small treat for our shoppers, and a way to thank them for their support. In fact, our ‘Shop The World’ campaign is only the beginning to what we have in the pipeline for our shoppers. We want our customers to experience a truly global shopping experience. In time, our customers will realise just how small the world is when they shop on 11street, as we continue to boost our product variety and inventory of global brands.”


The ‘Shop The World’ campaign will run from 11 March to 18 April, encompassing deals that will see consumers through upcoming festive periods.

Thank you 11street for inviting me to the launch event at Aloft Hotel.


For more information on the ‘Shop The World’ campaign on 11street,
please visit http://bit.ly/shoptheworld11street.

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit www.11street.my

In conjunction with its ‘Shop The World’ campaign, 11street conceptualised a music video titled ‘Kamsahamnida’ to commemorate the campaign.

H2O+ Beauty Reveals its Fresh Face and Appoints 11street as Official Online Partner

(from left to right) Wong Meng Choy, CEO of Luxor Beauty World Sdn Bhd and Bruce Lim, Vice President of Merchandising at 11street, mark the start of the partnership, in which H2O+ products will be available for sale online exclusively on 11street.

Last week, I was invited to attend the beauty event. I have upload the photos on my Facebook Fan page album 1, and album 2, you can click on the link to view the photos. H2O+ Beauty has unveiled its next chapter, a bold relaunch that was over a year in the making. This ambitious reimagining of the brand builds on its 26-year-legacy of creating beauty products that encourages women to define beauty on their own terms. As part of this relaunch, H2O+ Beauty implemented a sweeping strategic shift in its business model to prioritize innovation over manufacturing, broadened its opportunities for creativity and innovation with fresh product lines, created new channels of digital communication to improve access for its audiences, and added further brand upgrades to better fit the needs of today’s discerning consumers.The event was held at Nu Tower 2, KL Sentral. I took LRT from SS18 Ruang, and it takes 14 stations to reach KL Sentral.

H2O+ Oasis Hydrating range

“H2O+ was founded more than two decades ago as a groundbreaking concept to deliver innovative, modern and effective skin care options in an environment that encouraged women to make their own choices. That courageous spirit and customers-first approach have always been a core tenet of the brand,” said Joy Chen, CEO of H2O+ Beauty. “Now we want to amplify that spirit with a reimagined H2O+ Beauty, one that even better serves our customers by being more innovative, creative and results-focused. We can’t wait for the public to see what’s in store.”


Luxor Beauty World Sdn Bhd, the sole distributor of H2O+ Beauty products in Malaysia, has appointed 11street as its official online partner. With Internet access, we can shop online from home and office with just few clicks away.

Regenn Lee, Beauty Trainer at H2O+ performing a skin analysis on a beauty blogger.

 “Online shopping has evolved tremendously over the years and is now a trending global phenomenon due to advancement in technologies, better enhancement of security and predominantly a big shift in end consumers’ shopping behavior. Hence, to stay ahead and meet current shopping expectations, we are confident that this partnership with 11street will provide a more convenient platform for our consumers to shop for their favorite H2O+ Beauty products online,” said Wong Meng Choy, CEO of Luxor Beauty World Sdn Bhd.

Bruce Lim, Vice President of Merchandising, 11street said: “Based on an online survey we conducted recently, a majority of Malaysian shoppers prefer shopping online for one simple reason – convenience. At 11street, we see this surging trend as the catalyst to the rise of e-commerce in Malaysia, with many brands hopping aboard the bandwagon. Our partnership with H2O+ Beauty today adds another feather to our cap, for we are honored to support their shift into an omni-channel retailing.”

“Years ago, brick-and-mortar was the key part of our retail strategy, but given current trends and how consumers prefer to shop, we decide to build our brand presence online by centering our focus towards our website, and partner a reputable e-mall such as 11street to cement our commitment in offering a seamless shopping experience for our consumers,” Wong elaborated. “This is evident through a new line of products and a reimagined brand, which includes a revamped website that is optimized for both desktop or mobile shopping.”


The new H2O+ Beauty is excited to reveal the following updates:

Fresh product lines
As part of the reimagining of the brand, H2O+ Beauty is launching a fresh line of products with modern, technologically advanced ingredients that effectively target skin needs. These new collections are inspired by the brand’s innovative beginnings and combine pure water with the latest advances in skin technology, resulting in performance-based formulas made without parabens, mineral oils, or phthalates.


H2O+ offers products across the following collections with clinical claims on 7 hero skincare products:
* Oasis: The legacy collection of H2O+ features hydrating products that transform a parched complexion into perfectly supple and smooth skin that is brimming with vitality;
* Infinity+ (formerly Sea Results): Age-defying products that leverage the energizing powers of water to stop the “ripple effect” of aging by treating the most telltale signs, both instantly and over time;
* Waterbright (formerly Waterwhite): Hydra-powered products with effective brighteners, such as Vitamin C, that diminish dark spots, even out skin tone and promotes overall radiance;
* Elements: Brings cleansing and purity to all skin types, preparing your complexion for specialized treatment and spectacular results. Water is the foundation for our brand – and these new formulas are the building blocks of any skin care routine;
* Body Care: Our Sea Salt, Eucalyptus and Aloe, Milk and Specialty Care collections maximize the ultimate hydrating power of H2O to cleanse, moisturize and soften skin from head to toe.


The H2O+ Beauty packaging has also been revamped, reflecting a more modern look and feel that hearkens to the brand’s water-based heritage, the backbone of all H2O+ Beauty products. The packaging now serves as a platform for graphic artist, Ayaka Ito, to showcase her unique work and reflect the rejuvenating power of water. Drawing inspiration from a study of water in different stages – rippling, crashing, sparkling in sunlight – she created all new graphic designs for the brand, hand drawing pencil illustrations layered with color to mimic movement and light.


H2O+ Beauty intends to empower women to take charge of their skin through the sharing of skin care tips and how-to videos on its Facebook page (https://www.facebook.com/H2OPLUSBEAUTYMALAYSIA/) by experts and a stream of beauty influencers, for a “NOW & WOW” experience.


About H2O+ Beauty Malaysia
H2O+ Beauty creates skincare formulas that harness the hydrating power of pure water. The company was founded in 1989 with the goal of putting beauty back in the hands of all women by empowering them to define beauty on their own terms. Continuing that legacy today, H2O+ Beauty combines the simplest, yet most powerful compound on the planet with advanced skincare technology to help women feel confident in their own skin. Our collections of water-based products are formulated with active ingredients, enabling them to nourish and hydrate skin. H2O+ Beauty is headquartered in San Francisco, CA. For more information, please visit http://www.h2oplus.com.my or H2O+ Beauty Malaysia Facebook https://www.facebook.com/H2OPLUSBEAUTYMALAYSIA/.

About 11street (www.11street.my)
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit www.11street.my