Launch of Guardian's Bring Your Orange Bag 2

speech by Guardian Health and Beauty Sdn Bhd Marketing Director, Christina Low

 Guardian Health and Beauty (Guardian) introduced its BYOB2 (Bring Your Orange Bag) orange bag exclusively for its customers in conjunction with Environment Day 2016. Designed by Marie Sydonie, a former French catwalk model and more recently of Sydonie Apparel fame, the re-usable orange will be available at all Guardian stores from 29 October to 31 December 2016.

"The orange bags were produced from funds collected from the 'No Plastic Bag Day' campaign. This year there are a total of 25,000 bags up for grabs by environmental-loving Guardian shoppers. The beneficiaries of this year's BYOB are Dignity for Children Foundation, fashion designer Sydonie's charity of choice; while Guardian selected EcoKnights, an NGO that serves the community through development-led interventions focused on the environment from education and awareness programmes to research and public participation programmes to consultation. For each bag redeemed, Guardian will donate RM1 to each of the non-profit organizations. We are also passtionate about the environment and the ecosystem. This is why we want to encourage shoppers to use Guardian's stylish and durable reusable bags instead of plastic bags," explained marketing director, Christina Low.

Group photo of launch of Guardian's BYOB2

 Guardian's BYOB2 campaign launch was held at Sunway Pyramid mall. During the event Sydonie took the stage to explain the inspiration behind the 2016 edition of the orange bag; the EcoKnights Programmer Director, Fadly Bakhtiar, provided insights on the NGO's 'From Garbage to Garden's programme.

 Some photos taken at the event, you can click on the album to view the photos.

Guardian's first launched its BYOB last year in Melaka with a series of three specially-designed reusable bags. Signifying the three key aspects that best represent Guardian's values, the orange bags were aptly named Trust, Passion an Inspiration respectively, you can click on the link to read the post.

 Shoppers at Guardian stores nationwide are entitled to one orange bag free-of-charge with purchases of RM120 and above in a single receipt for CIMB Cardholders only. For Non-CIMB card holders, the bag is free with purchases of RM180 and above in a single receipt.

Guardian launches BYOB Campaign

The morning I took KTM from Subang Jaya to KL Sentral and we took bus to Dataran Pahlawan Megamall, Malacca. In support of Malaysia Environment Week (Minggu Alam Sekitar), Guardian Health and Beauty (Guardian) launches its 'Bring Your Orange Bag' or 'BYOB' campaign in Malacca.

In conjunction with the occasion, a series of three reusable bags, exclusively designed for Guardian were revealed to an excited media and audience.

The Guardian BYOB campaign was created from funds collected from its participation in a nationwide ministry initiative, the No Plastic Bag Day Campaign.

The bags are named Trust, Passion and Inspiration.

Named Trust, the first bag to be released the reliability of Guardian's available health products.

The second bag, Passion, represents confidence and beauty from the wide range of beauty products.

Third bag, Inspiration best describes the fun, overall well-being and positive-living gained from Guardian's assorted lifetstyle accessories.

Present the launch was Malaysian actress and host, Deanna Yusoff, who shared with the audience her environmental-friendly shopping habits. She has been practicing using reusable bags for many years.

During the event, Guardian's Final Challenge which involved a find-the-word-puzzle.

A total of 10 contestants selected from BYOB's 4-day Facebook contest took part in the Final Challenge in Malacca. Prior to the launch, Final Challenge contestants were asked to guess the acronym 'BYOB'. Total 8 contestants that present on launch at the day.

A group photo with the winners and VIPs

The Final Challenge winner received RM500 worth of Guardian vouchers, a hamper valued at RM200, and an exclusive goodie bag. Other prizes included RM100 Guardian shopping vouchers and goodies bags. Each finalists also received an exclusive photo and autograph session with Deanna Yusoff.

As part of the grand launch, Guardian stores in Malacca received an early-release of the Trust bag.

The nationwide release will be spread over a three-week period, beginning 29 October to 4 November 2015 for Trust.

This will be followed by Passion, from 5 November to 11 November 2015; and finally Inspiration from 12 to 18 November 2015.

Photo credit to Nannie

During this period, a total of 150,000 reusable bags await lucky shoppers.

You will get this bag for free of charge with every purchase of RM80 and above on a single receipt, and a limited to one (1) bag per transaction. 

CIMB cardholders will be eligible for a special privilege of a one bag with every minimum purchase of RM60 on a single receipt. The bags will be available at all Guardian outlets nationwide.

Good news if you love contest, to participate simply submit a selfie with any of the BYOB bags, hashtag #GuardianBYOB and follow @GuardianMalaysia on instagram to be one of 80 winners for the best picture. The selected pictures will win a RM80 Guardian Gift Certificate.

The contest will run from 22 October to 18 November 2015.