GUARDIAN BRINGS YOU GLOWING BEAUTY, A HEALTHY JOURNEY FOR THE COMING LUNAR CHINESE NEW YEAR - GREAT VALUE WITH 50% DISCOUNT OFFERS ON HEALTH AND BEAUTY PRODUCTS

Petaling Jaya, 11 January 2024:

Guardian will be ushering in the Chinese New Year of the Dragon with offers and promotions of new and trending products at exceptional value for all their customers.

Anna Ng, Marketing Director of Guardian Malaysia said;

“The Lunar Chinese New Year is one of the biggest festivities of the year so everyone will be busy trying to look their best with new looks and new outfits as it is a time to usher in new beginnings.  

“Our ‘Glowing Beauty, Healthy Journey’ theme reinforces our Chinese New Year (CNY) wish for all our customers to usher in this new year with special focus on the keeping well, being healthy and to practice a harmonious and balanced lifestyle.

“For that we have lined up an exciting range of CNY special offers and gifts for our customers to choose as presents for their loved ones, near and far and for themselves. These special value offers are applicable to most of our latest health, beauty and personal care products available in store and online to help you and your loved ones look your healthy best this CNY.

“To add to this year’s excitement, we have also introduced a fun and joyous Chinese New Year music video featuring Jestinna Kuan, singer and popular Digital Content Creator and a host of characters

including Guardian’s Face of Healthy Beauty winners. (https://youtu.be/RPf9wZr9W8w?si=tEO3rmHMySxB-cp9),” Anna added.

The upbeat multilingual song in Chinese and engaging presentation of the video is entertaining yet seeks to remind everyone about fostering positive relationships with everybody, expressing gratitude to our family and friends and to embrace cultural traditions and customs that makes the CNY celebration so special. This is told by Jestinna’s character called ‘Xiao Long Nu’.  

The modern Xiao Long Nu character is visited by the Old Era Xiao Long Nu who reminds her about the ancient Chinese New Year customs while the Guardian Dragon is the custodian of the family’s health and protection for generations. And the modern Xiao Long Nu also teaches the Old Era Xiao Long Nu a trick or two about keeping healthy and beautiful with modern Guardian products.    

“The video encourages everyone to embrace the Dragon year’s radiant spirit with timeless well-being and health, with Guardian by your side,” added Anna.

To help customers achieve the New Year look with a healthy glow, Guardian has introduced the GlamAR feature on its App so that its customers can receive expert skincare advice on the products most suited for their skin.  

The GlamAR feature will conduct a skin analysis, offer skin care tips and then offers personalised skin care recommendations and recommended products for your skin. They can then make a purchase through the App and have it delivered to their homes or they can go to a physical store to buy it.

Guardian customers will enjoy special offers from Pantene, Garnier and Bio Essence in addition to others. This includes up to 50% off on Cosmetics and Skin care, 2nd item 60% off with ALL beauty masks, lip balms and all hair colour. There will be up to a 30% discount on all slimming products, Vitamins and beauty enhancers as well as RM20 Guardian Cash Vouchers with purchase of RM188 on Health Care products.

As we celebrate the season of joy and togetherness, customers can shop at all Guardian stores and online for CNY Gift Packs featuring a range of health and wellness products starting from 27 December until 12 February 2024 as gifts for their loved ones who are far apart or in a different town. This includes CNY Gift Packs from Brands, Kinohimitsu, Ensure Gold and Ecolite.

“So make this Lunar New Year spectacular by visiting your nearest Guardian store or online for all your health and wellness CNY gifts for you and your loved ones.” added Anna.

Head on to Guardian store or online to check out the health and wellness CNY gifts.

On this day Thursday, thank you Guardian Malaysia for inviting me to CNY Thank You Get Together. I have a wonderful time with Guardian, it's my first Yee Sang of the year too.  Check my out my video for the surprise performance at Guardian Midvalley Megamall.

About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.

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SHENG TAI INTERNATIONAL BULLISH VIDEO A MOO-VING EXPERIENCE

 

Channeling the Ox year spirit, Sheng Tai International Sdn Bhd (Sheng Tai International), a homegrown developer specialises in property tourism, has plowed through the festival with a Moo-ving music video (MV).

The 4-minute MV depicts how Malaysians celebrate one of the country's biggest holiday. Focusing on the theme surrounding family, friendship, togetherness, and happiness; the MV wishes everyone to put all their differences together and celebrate the New Year with an open heart and learn to embrace the country's unique culture.

Dato' Leong Sir Ley, Founder and Chairman of Sheng Tai International, said, "The raging pandemic has pulled some brakes on this year's Chinese New Year celebration and we hope the MV had put together will bring in some cheer to all of us.

"It is important to remember that in the spirit of the Ox which has strong positive characteristics such as hardworking and honest, we will continue doing the best that we can to ensure all of us will have a prosperous year together," she said.

The MV release is part of the company's CNY MCO 2.0 campaign, aiming to bring cheerfulness to all Malaysians during this period. Sheng Tai International celebrates this festive period with a series of fun-filled activities on their digital platforms and has successfully attracted many unique views, interests and participation. These include "Who took my RM888 Ang Pao" contest, "Guess the lyrics of Sheng Tai International CNY Song Contest", "Sheng Tai International Win Ang Pao of up to RM388" Call out event, and the "CNY MV RM1888 cash Angpao Giveaway" which is still ongoing!

The spirit of gifting still fired up as Sheng Tai International also offers a chance to win an exclusive "THE RED KIT" by Sheng Tai International. All the participants need to do is to send a message to Sheng Tai International's Facebook page.

In addition, Sheng Tai International also engaged with their Instagram fans by arranging a unique contest. Participants were required to use their Chinese New Year Instagram filter to take a photo or video and to tag the official account to win the prizes.

In order to lessen the distance between families this Chinese New Year, Sheng Tai International has released a series of customised WhatsApp stickers that can be redeemed just by sending a message to their number with a code "I want STI stickers''.

Fully embodying the Ox Spirit, Sheng Tai International has worked hard to bring cheer and positivity with their creative online campaign in this trying time.

About Sheng Tai International Sdn Bhd

Sheng Tai International Sdn. Bhd., formerly known as Sheng Tai Realty Sdn Bhd., is a diversified property development, real estate, investment management and hospitality company with specialised expertise in the area of property tourism. The company was founded by Dato' Leong Sir Ley ("Dato SL Leong"), one of Malaysia's very first businesswomen who single-handedly venture out of the country by setting up a significant network of real estate investment platform overseas. The company offers various categories of quality investment grade products with professional services and a warm, humanistic attitude. We welcome productive collaboration and corporate partnerships with the focal point of providing our foreign and local guests with comprehensive solutions and tailored experience.

Established in 2012 amid the storm of global economic turbulence, our continuing success owes to our ability to swim against the tide and see opportunity in every challenge. Our commitment to growth and quality excellence is an approach that has changed little since our emergence as a budding enterprise.

Locally, Sheng Tai International Sdn. Bhd. is well known in the industry through its subsidiaries such as Plentifield Marketing Sdn. Bhd., and Sheng Tai Impression Sdn. Bhd. At the international front, our presence is currently marked through our overseas arm called Sheng Tai International (HK) Limited, which has been operating since 2012 and served as an important gateway to the Hong Kong and Chinese markets. The company also recently opened its China's flagship branch in Shanghai in September 2019; Tokyo in May 2020 and Beijing in October 2020.

Today, Sheng Tai International is an award-winning developer who has branched out across various parts of Asia, offering an extensive range of real property products, services and brands that cater to the luxury, upscale, and economy markets.

Sheng Tai International now has more than 500 personnel who are highly passionate and energetic, ensuring top quality services to our customers. The team is driven by strong corporate values that emphasise on integrity, professionalism and trustworthiness. Continuing our ethos of passionate expansion and conscientious innovation, Sheng Tai International aims to set a benchmark as the curator of contemporary living and the leading influence in inventive real estate business models.

For more information about Sheng Tai International, please visit - http://shengtaiinternational.com

 

LAUNCH OF GUARDIAN'S HELLO KITTY COLLECTION

For the first time, fans of the cutest kitty on the planet will have the opportunity to own Hello Kitty merchandises that have been exclusively designed for Guardian Malaysia. The items will be available at Guardian stores starting 1st February.

Guardian Health and Beauty Sdn Bhd and Hello Kitty have teamed up again to bring smiles to fans, the young and the young-at-heart throughout the country. For the first time, fans of the cutest kitty on the planet will have the opportunity to own nine items that have been exclusively designed for Guardian Malaysia.

CEO of Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen, who unveiled the collections today, said: “This unique marketing initiative is being launched to delight customers and fans of the ever-popular and ever-green Hello Kitty.”

He said: “The two collections have been designed to celebrate the Chinese New Year season, and International Women’s Day which falls on 8 March. As such, these items are being rolled out in two phases, each with its own set of items.

“We are confident that these items will WOW customers and fans. Not only are the designs clearly one of its kind, they are also offered at very compelling prices, at RM25 and below.”

The children striking a pose with the world's most lovable kitty, Hello Kitty at the launch of Guardian's Hello Kitty collection.

The “Hello Kitty Celebrates” range, comprising blankets, cushions and notebook and bookmark and designed to reflect the celebrative mood, will be available at Guardian stores from 1 February to 7 March.

The other collection “Hello Kitty Hello Confidence”, comprising a tote bag, lunch bags, cosmetics pouch and laptop bag, comes in purple and pink and carry messages of “love”, “cheer” and “spread love” to symbolise International Women’s Day. They will be in the stores from 8 March to 18 April.

CEO of Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen (right) and Senior Marketing Manager, Shirley New (left) striking a pose with the cutest kitty on the planet.    

Hello Kitty, which has been inspiring millions of fans all over the world, including a huge fan base in Malaysia has set up its own Hello Kitty Town in Puteri Harbour in Johore. Guardian Malaysia, in conjunction with launch of these collections, will be offering customers in Johore an opportunity to tour Hello Kitty Town and to meet Hello Kitty.

Customers making purchases of RM150.00, inclusive of any Hello Kitty Celebrates merchandise, at selected Guardian stores, will stand a chance to be receive two complimentary tickets to Hello Kitty Town. Limited tickets available.

The Mechanics
To buy any of the nine items, customers only need to spend RM20 on products that
include one item from a sponsor brand; or RM30, without a sponsor brand.
So head on down to your local Guardian store and start building your collection!
For more information, please visit www.guardian.com.my  

Photo session with Hello Kitty

Happy me as I get went to Berjaya Time Square last Saturday and waited for the photo session with Hello Kitty at 1.15pm. Thanks to Guardian Malaysia for inviting me and my dear for helping me to fetch son from school so that I can attend this wonderful event.

BRACELET OF CHARMING DELIGHTS WITH GUARDIAN MALAYSIA

New Collection of Charm Designs Now Available at Guardian Malaysia

This 2017, show off your dreams and aspirations upon your wrist with Guardian Malaysia’s new Dreams & Aspirations Collection. Uses crystals from Swarovski, these sparkling delicate charms are sure to shine as bright as your dreams.



There are over 10 charm designs to collect, each with their own theme and meaning. From the feline outlines and light siam crystal of the Carefree charm to the darling peridot crystal of the Family charm, Guardian Malaysia’s charm designs are meant to evoke a playful yet elegant tone when worn on any wrist. The 10 charm designs are Carefree, Trendy, Fashionista, Style, Health, Home, Adventure, Presents, Family, and Friendship.

Speech by Christina Low, Marketing Director, Guardian Health and Beauty Sdn Bhd

“Charm bracelets allow people to highlight the most important things in their life, and Guardian Malaysia’s Dreams & Aspirations Collection enable women to do just that,” said Christina Low, Marketing Director, Guardian Health and Beauty Sdn Bhd. “Guardian Malaysia’s lovely charm designs will enable Malaysian women to indicate their most important aspirations and create their own intricate story to hang upon their charm bracelet.”

For just RM12.90, customers can start their collection with a bracelet that comes with one Lucky four-leaf clover charm to symbolize the good luck that they will receive wherever they go. The Dreams & Aspirations collection pack is under the PWP (Purchase With Purchase) promotion. With every purchase of RM30 at Guardian Malaysia, customers are entitled to purchase one (1) pack which consists of two (2) bracelet charms at just RM19.90, and charms may vary in a pack.

From left: Edwin How, COO of GBU Marketing Services Sdn Bhd (Schwarzkopf), Patrick Ee, Sales Director of L’Oreal, Christina Low, Marketing Director of Guardian Health And Beauty Sdn Bhd, Ricky Choong, GM Sales of Ginvera (Bio-Essence), Tammy Wong, Senior Category Manager for Health, Guardian Health And Beauty Sdn Bhd

From now till 29th March, Guardian Malaysia will release unique Special Edition charms every month. With Chinese New Year just around the corner, the Prosperity charm is now available – a delightful cute-looking charm with a cherry blossom motif that symbolizes renewal. In February 2017, the True Love interlocking hearts charm will be released in time for Valentine’s Day while the elegant Grace swan charm will be available in March 2017. Each Special Edition charm costs RM11.90 but supplies are limited so don’t miss out!

my bracelet consists of Lucky Charm, Style and Prosperity.

Guardian Malaysia’s ‘Dreams& Aspirations’ Collection was made possible thanks to the support of Bio-Essence, L’Oréal Paris, Panadol, and Schwarzkopf. Other Guardian Malaysia sponsors who helped bring the charm bracelet to life include Ammeltz, BiO-LiFE, Blackmores, Botaneco Garden, Brand’s, Cebión, Flavettes, Hada Labo, Kinohimitsu, Kordel’s, Lauríer, Lennox, LipHop, Nivea, Nivea Men, NH Detoxlim, Redoxon, Surbex, and Sunsilk.


For more information on Guardian Malaysia, kindly visit

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