Communities in Need in the Klang Valley Turn to #AyamWithYou Community Pantries

While times are tough due to the Covid-19 pandemic, Malaysians are pulling together to support communities with kindness and trust, giving old methods such as communal food pantries an innovative spin.

The #AyamWithYou Food Pantry initiative, by Ayam Brand™ and 13 charity homes nationwide is helping charities, empowering them to help surrounding communities that are in need.

For example in the Anjung Singgah homeless shelter in Jalan Lekiu is leading the way for surrounding communities by managing the #AyamWithYou pantry in this area.


“We were concerned for the well-being of some families here especially during Ramadan and for Raya. We don’t have much, but they had less. We have been part of the Ayam Brand™ Community Care campaign in the past. This year Ayam Brand™ again provided our organisation with two months’ supply of their products for our residents, and suggested the food pantry or gerobok rezeki as a solution for the community. They have provided a weatherproof pantry and a separate stock of products that we can bless the community with,” said Anjung Singgah Yayasan Kebajikan Negara, operations officer, Encik Amir Rudin Bin Abdul Rahman.


The weatherproof pantry is set up outside the shelter so that social distancing is observed. It is open to the public round-the-clock. Staff and residents update the community about the food pantry through community groups on social media and messaging apps, and they top up the Ayam Brand™ products daily.


“We sent out messages by WhatsApp and Facebook that the food pantry items are free for those who need, while those who want to contribute can add dry foods, snacks, stationery, cleaning products and other essential items. The residents relish the responsibility of managing the food pantry and keeping it well-stocked. They get to practice kindness and generosity,” Encik Amir Rudin said.


Response to the initiative has been overwhelming with the daily allocation of Ayam Brand™ products such as tuna, baked beans, processed peas, canned pineapples and coconut milk snapped up quickly, and other essentials being added, with strong support from the community.


“Surprises have turned up at the food pantry including fresh vegetables, dates, baby formula, diapers and Raya cookies! We can feel the #KitaJagaKita closeness. The #AyamWithYou food pantry project has made this Raya very special by building stronger bonds of kindness, trust and support in our community, allowing us to contribute actively well-being,” he added.

Through its long-running Corporate Social Responsibility programmes Ayam Brand™ has contributed more than 2 million healthy meals for charity, providing nutritious food to more than 21,800 people from 524 charity organisations and NGOs over the past 12 years.


This year the brand has supported Covid-19 front liners at Hospital Sungai Buloh, 13 charity homes, the #AyamWithYou food pantry initiative, and the Anjung Singgah Kuala Lumpur Homeless Transit centre, with plans to support more organisations and communities.


“Covid-19 drastically changed our plans for the 13th annual Ayam Brand™ Community Care Campaign, but we see the positive impact of the #AyamWithYou Food Pantry initiative. It changes the narrative for our charity home partners, from being recipients to being contributors and donors in their respective communities. The community here has embraced the food pantry concept of ‘take what you need, leave what you can’ creating a virtuous cycle that is sustaining the initiative” said Ayam Brand Malaysia’s Marketing Manager, Nathan Deverre.

Ayam Brand™ staff have helped spread the word on the food pantry so that more can benefit or contribute, and started the ball rolling by being among the first to contribute non-food items to the pantry.


“Starting with our families and friends we sent out a list of necessities for the pantry. Those who could dropped off essential items at the pantry. The community are so willing and eager to help. They have shared the location of the pantry with those in need as well. All of us can help within our means,” said an Ayam Brand™ team member who lives in the area.

The #AyamWithYou food pantry is located Anjung Singgah, Lot 28-32 Jalan Hang Lekiu, 50100 Kuala Lumpur and at Pertubuhan Kebajikan Kasih Nurul Hasanah No 1, Jalan Pimping Kanan, Ukay Heights 68000 Ampang Selangor.


Be part of the movement to receive or to give essentials.


Find out more about the #AyamWithYou food pantry initiative, visit https://www.ayambrand.com.my.

About Ayam Brand
Ayam Brand, a household name in Malaysia and Asia for 128 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. Since 2013, Ayam Brand has been ranked in the Top 10 of Malaysia’s most chosen FMCG brands, according to the Kantar Worldpanel’s Brand Footprint Study.

EXCLUSIVE HARI RAYA CELEBRATION FOR 100 ORPHANAGE CHILDREN

It's Thursday evening, how's everyone doing? Here's an update on a meaningful festive I attended yesterday.

In celebration of Syawal, leading pharmacy, health and beauty retailer Guardian Malaysia held an exclusive Aidilfitri celebration for 100 children from three orphanages across the Klang Vallery. The delightful evening of fun, festivity and food brings smile to the children, the event was held at The Place, One City.

As part of the programme, the children were also treated to learning the traditional art of ketupat weaving. Many enjoyed having their caricature drawn by an artist, took wefies at the event photo wall, as well as redeemed free movie tickets sponsored by MCT Berhad.

Can you spot the former 3R TV hosts?

Rafidah sharing ketupat weaving with kids

The children from Pertubuhan Kebajikan and Perlindungan Nur Qaseh Malaysia, Pertubuhan Kebajikan Anak-anak Yatim Al-Nasuha, and Pusat Jagaan Baitus Sakinah Wal Mahabbah enjoed a festive fare of sayur lodeh, rendang, serunding, lemang, ketupat, and traditional desserts such as dodol and wajik.

From left Ricky Soon, Operations Director presents voucher to Rumah Anak Yatim Baitus Sakinah Wal Mahabbah, Mike Reid, Supply Chain Director Group Health & Beauty presents voucher to Rumah Perlindungan Al-Nasuha, Marketing Director Christine Low and Margaret Lau, Merchandiser Director presenting voucher to Rumah Anak Yatim Nur Qaseh. 

Marketing Director of Guardian Health and Beauty Sdn Bhd, Christina Low presented each home with RM10,000 in Guardian vouchers, which can be used to redeem essential items such as toiletries, personal care and hygiene products, pharmaceutical items as well as medical aid for the children.

Mock vouchers presentations to:

- Rumah Anak Yatim Nur Qaseh

- Rumah Perlindungan Al-Nasuha

- Rumah Anak Yatim Baitus Sakinah Wal Mahabbah

The children smitten by Aiman Hakim Ridza.

The evening was further accentuated with festive entertainment and antics by celebrities that included songstress and businesswoman Dato' Siti Nurhaliza, singer and actor Sean Ghazi, host Nazrudin Rahman, actor and singer Aiman Hakim Ridza, former radio announcers JD and Dilly, as well as formers 3R TV hosts - Masterchef Asia Celina Khor, scripwriter Rafidah Abdullah and Director of iM4U FM Kartini Kamalul Ariffin. 

I can see the orphanage children happy together in the night, some of them are cuddling the cute pink bears too. Each pink bear has a message penned for them. 

At the Grand Ballroom foyer where the event was held, guests and medias were invited to dedicate Raya wishes to the children. Many penned motivational messages aimed at inspiring them. Aidilfitri Bersama Guardian is part of Guardian Malaysia's long-standing Corporate Social Responsibility efforts to give back to the communities they conduct business in.

Thank you Guardian Malaysia for inviting us to Aidilfitri Bersama Guardian.

The beautiful background of Aidilfitri Bersama Guardian. My son wants to ride the bicycle, hehe.. but he prefers three wheels bicycle? 

If you like to know more about Guardian, please visit www.guardian.com.my

Tony Roma's Donates RM20,000 to Rumah Titian Kaseh

Tony Roma's Malaysia brought cheers and much joy to the residents of Rumah Titian Kaseh (RTK) over the weekend on 23 August, a home and that provides shelter for single and abused mothers and orphans. The American casual-dining giant donated RM20,000 to Rumah Titian Kaseh and celebrated Hari Raya Aidilfitri with fun-filled games and tantalizing food.

Tony Roma's contribution to RTK was officiated in a cheque handover a ceremony that took place at RTK's shelter in Titiwangsa, which is home to 130 residents. The event, part of Tony Roma's corporate social responsibility (CSR) initiatives, was attended by Revenue Valley's Chief Operating Office (COO), Dickson Low and RTK's founder Hajjah Sharifah binti Adian, and joined by over 100 children from the home.

Tony Roma's Malaysia collaboration with RTK began in June, when they made a pledge to contribute part of their sales revenue to support RTK's efforts. Throughtout June 30 to August 17, customers at all Tony Roma's Malaysia outlets who purchased their Beef 10 dish contributed RM5 to the cause. Customers and suppliers also supported the cause by contributing to the donation boxes places in all outlets.

Funds collected from this CSR campaign will be used to provide food, clothing, education and basic care for the residents of the home. Besides the RM20,000 donation, the team at Tony Roma's Malaysia also assisted with repair of cookers a the home, and donated everyday essentials worth up to RM6,000. They include food items, a commercial chiller and blender, rice cooker, serving trays and two desktops computers for schoolwork and research.

RTK was established in the year 1988 to provide shelter for single and abused mothers mothers and orphans. Today, three shelters operate under the RTK banner. Two are located in the vicinity of Taman Tasik Titiwangsa and the last is in the vicinity of Jalan Duta in Kuala Lumpur. RTK's mission includes providing basic care, vocational training and confidence-building activities for its residents.

The contribution to Rumah Titian Kaseh is part of Tony Roma's Malaysia's corporate social responsibility (CSR) activities toward fostering a more caring society. In the past, the casual-dining chain has contributed to the National Autism Society of Malaysia (NASOM) and SJC (C) Pin Hwa 1 Setia Alam.

The American casual-dining giant, haled the world's largest restaurant chain specialising in ribs, entered the Malaysian market in 2006 when Revenue Valley Sdn Bhd acquired the Malaysian franchise. It launched its seventh outlet in Nu Sentral Shopping in May.