GUARDIAN ANNOUNCES FOUR WINNERS OF GUARDIAN’S ‘THE FACE OF HEALTHY BEAUTY 2023’ CONTEST!

• The contest is Guardian’s nationwide search for individuals 

that embody the essence of Healthy Beauty 

 

Kuala Lumpur, 21 October 2023: 

FOUR winners emerged as Guardian’s Face of Healthy Beauty for 2023 after a four-month nationwide contest. 

The Grand Finale of The Face of Healthy Beauty Contest, that was held today in Kuala Lumpur, saw 20 finalists from all over Malaysia, including two men, competing to be one of the four final winners.

The four winners are:

1. Aqila Bt Afindi

2. Kay Yap Yen Yin

3. Nur Izzatul Aqma Bt Ludin

4. Candace Cheah Sook Peng

Aqila Afindi, 22, who hails from Putrajaya and is a student at UITM said she was so happy and grateful to have won. 

“I was so impressed with the other contestants, and I felt so proud to be picked as one of the four winners.  This win is not only for me but for all my family and friends who have prayed and supported me,” she said.  

Meanwhile, fashion designer Nur Izzatul Aqma, 21, who designed her own outfit for the Grand Finale said that her win is dedicated to her parents, family and friends who have supported her in all contests she has entered.

“I also gave my best effort to try to win and thankfully, my effort has been rewarded with this win.  It means a lot to me,” said Nur Izzatul who hails from Petaling Jaya.    

Kay Yap, 31, from Kuala Lumpur said she strove to be her best.

“The competition was fierce, given that all the contestants were so passionate and talented. And kudos to Guardian for being a trendsetter, by choosing brand ambassadors that also celebrates inner beauty,” Kay said.

Kay, who also won a Category prize for ‘Most Healthy’ contestant is a Multimedia Designer. 

Candace Cheah is 28 years old and is a final year Veterinary Science student.

Anna Hull, Commercial Director, Guardian Health and Beauty Sdn Bhd said:

“We are extremely pleased to finally announce our winners for the Face of Healthy Beauty 2023.  This year’s contest received overwhelming response and the competition was stiff.  We are also delighted to find that we had participants coming from all over Malaysia to take part and we are also proud, that for the first time, we have two men among the final 20 finalists.

“As we all know, the Face Of Healthy Beauty is NOT a beauty contest or a beauty pageant.  It is a search for that special person that has all the unique qualities that Guardian believes represents the meaning of the concept of Healthy Beauty.

“This Healthy Beauty concept is at the CORE of Guardian’s brand philosophy and this concept was borne from a consumer insight that good health is the foundation of true beauty.  Our winners, therefore, will inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling,” Anna added.

Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.

The Four (4) winners from the Grand Final will each receive:
• One (1) year contract with Guardian
• Feature on Guardian’s Advertising and Promotion materials & Other in-store collaterals

• RM10,000 Cash and RM10,000 worth of Vouchers
• Products from participating sponsors and
• RM5,000 worth of Guardian Bath Care products to be given to a charity organization of the winner's choice 

This contest which started 26 June 2023 was open to all Malaysians aged 18 years and above.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my. 

Search For The Face of Healthy Beauty @Guardian Malaysia

Guardian Malaysia has launched a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ to be its brand ambassadors. Good news to ladies, this is your chance to take part, read on to find out how to participate.


Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.


“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”


Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.


“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.


By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.


He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is
open to all Malaysian females aged 18 years and above. Entries are to be submitted online at https://theface.guardian.com.my.


Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2019.


One hundred (100) shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.


In addition to the four winners, there will be eight category winners to be awarded by sponsors.
These are:
Most Healthy (Blackmores), 
Most Elegant (Bio-essence), 
Most Youthful (Garnier), 
Most Expressive Eyes (L'Oréal), 
Most Passionate (Maybelline), 
Most Confident (Nivea), 
Most Cheerful (Safi) and Most Charming (TRESemmé) 


Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.


If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter.
The selected voter will be rewarded with RM500 worth of Guardian vouchers.


Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan.
After scanning the QR code, they just need to answer four questions related to healthy beauty.
After answering, they will receive an instant voucher for their next purchase.


More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.
#guardianmalaysia
#FACEofguardianMY

Rexona Fresh Move Event with Scha Alyahyah, Nabil Ahmad & Jihan Muse

Last week I attended a media event at Blue Concourse at Sunway Pyramid. I felt just like not long ago I attended Rexona event as last year I went to Rexona event, the event at the same venue too. 

Everyday lifestyle, we are moving everyday. Moving is a good thing but moving can cause sweat and uncomfortable body odour. The world's leading deodorant, Rexona recently teamed up with brand ambassador Scha Alyahya and campaign endosers, Nabil Ahmad and Jihan Muse to spread the "Rexona Fresh Move Campaign" through a series of humorous and educational vidoes that illustrate the more you move, the more it protects! 

Heng Hui Leng, Category Head of Deodorant, Unilever (M) Holdings Sdn Bhd

Rexona holds the top spot for its credentials in providing the best technology to protect against sweat and odour. Rexona's patented Freshprotect responds directly to body movement - the more you move, the more it protects! Thanks to the highly- advanced microcapsules that bursts 

The "Rexona Fresh Move Campaign" advocates an active lifestyle and hope to revive the enthusiastic spirit among the youth in Malaysia by leading the youngsters to keep moving and stay fresh. 

From left Jihan Muse, Scha Alyahyah and Nabil Ahmad

In order to inspire young people to do more and not be afraid of sweat and body odour the 

"Rexona Fresh Move Campaign" stars Rexona's first-ever brand ambassador - Scha Alyahya. 

Three Rexona Fresh Move digital videos played by Scha and two renowned celebrities - Nabil Ahmad and Jihan Muse were rolled out in July this year along with a digital contest. You can find this contest info at Facebook of Rexona. Consumers were urged to participate in the Rexona Fresh Move Campaign by submitting their very own Fresh Move videos to win attractive prizes throughout the competition. 

During the media event, bloggers and the winners caught an exclusive sketch performance which was presented by Scha together with Nabil and Jihan. A never-before-seen scene where the 3 characters meet revealed the functionality of Rexona Spray with Freshprotect and how it keeps one fresh with every move. 

During the media event, I capture the movement using my Sony Camera. 

Everyone enjoying themselves and so do I. 

Makcik in yellow blouse, check out the Rexona Spray for Women the Ice Cool.

For your info Rexona Spray for Women with Freshprotect is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. 

As for Rexona Freshprotect men range, the five variants include Ice Cool, Invisible Dry, Sport Defence, Adventure and V8. 

The Rexona Fresh Move digital videos designed to encourage youngsters to move have gone viral and attracted over 5 million views on Facebook and YouTube within the past 2 months and it is still counting. 

Group photo with winners and VIPs

Rexona celebrated the success of "Rexona Fresh Move Campaign" with Scha by presenting cash prizes up to RM20,000 and hampers to the inspired and enthusiastic winners of the digital contest. 

I also use the Rexona Spray for Woman daily after my shower. 

Rexona Spray with Freshprotect Shower Clean, Free Spirit, Passion, Powder Dry, Ice Cool, Sport Defence, Adventure and V8 150ml bottles are priced at RM12.50 while Whitening and Invisible Dry 150ml are priced at RM13.50. The improved deodorant sprays are available at all leading pharmacies, hypermarkets and supermarkets, across Malaysia.

For mode information, you can visit www.facebook.com/RexonaMY

#rexonafreshmoves