KAO Malaysia's "Skin Protection, Life Perfection" Campaign Champion Lifelong Skin Health Starting From Youth

KAO Malaysia, in collaboration with Watsons, launched the “Skin Protection, Life Perfection” campaign yesterday, aimed at encouraging Malaysians to adopt skin protection as a foundation for lifelong health and confidence. To support this goal, the campaign introduces a collaborative ecosystem by combining Bioré skincare solutions with Watsons’ rewards-based programs, and includes a 1% sales donation drive benefitting local research to advance awareness and practices around skin protection and lifelong skin health.

From Left to Right:

Ms. Tan Poh Ling, Vice President of Marketing KAO Malaysia

Ms. Caryn Loh, Managing Director Watsons Malaysia and COO Health & Beauty Asia 

Mr. Yamazaki Hirobumi, President of KAO Malaysia

Yang Berhormat Puan Jamaliah ​Binti Jamaluddin, Selangor State EXCO Public Health & Environment  

“At KAO, we believe that skin protection is more than just a daily routine – it’s the foundation of a life well lived. Through this campaign, we want to remind Malaysians that every act of care, no matter how small, can shape a more radiant and confident tomorrow. With Bioré at the heart of this initiative, we’re proud to champion a message that blends science, self-love, and the simple joy of healthy skin. This initiative reflects KAO’s broader vision of helping Malaysians lead beautiful, healthy lives – a philosophy rooted in our Kirei Lifestyle Plan commitment.” said Mr. Yamazaki Hirobumi, President of KAO Malaysia.

Skin Protection, Life Perfection

To kick off the campaign, an event was organised featuring thought leaders and industry experts. The session commenced with an insightful keynote by Associate Professor ChM. Dr. Noraini from the Department of Chemistry, Faculty of Science, Universiti Malaya, who presented on “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”. In her presentation, she elaborated scientifically on the long-term impact of skin protection on dermatological health. This was followed by a live demonstration conducted by Dr. Lim Ing Kien, Doctor of Medicine, from Ventamin, who presented customised skincare regimens tailored to different age groups. Together, the presentations reinforced the campaign’s core message: healthy skin begins at a young age and requires a tailored approach throughout life’s various stages.

With daily exposure to UV rays, heat, and dust posing risks to both skin health and confidence, KAO is drawing on Bioré’s trusted expertise to provide a skincare regime that not only protects and nourishes, but also empowers individuals to pursue life goals with fewer worries. The Bioré skincare range champions a simple yet effective “Cleanse. Protect.” approach, combining gentle cleansing with high- performance UV-blocking formulations to build skin resilience day by day. This commitment supports users to not only maintain healthy skin, but to live life with clarity, comfort, and confidence in pursuit of what matters most.

Encouraging Healthier Habits, Together

“Watsons is proud to partner with KAO Malaysia on the “Skin Protection, Life Perfection” campaign, which aligns closely with our mission to make health and wellness accessible to all. With our extensive network of stores and online platforms, loyalty program, and ongoing Corporate Social Responsibility (CSR) collaborations, including recent initiatives with University Malaya, we’re confident we can help amplify KAO Malaysia’s message and drive positive habits among Malaysians. Together, we look forward to empowering more individuals to take proactive steps in caring for their skin, now and in the long term.” said Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia of AS Watson.

As the official retail partner, Watsons is extending the campaign through a series of customer incentives that promote everyday skin protection. From May to August 2025, consumers can earn rewards through Watsons’ loyalty programs:

· W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points

· E-Stamp Program: Collect stamps to redeem Bioré products including the Bioré Guard MOS Block 50g, Bioré UV Aqua Rich Aqua Protect Mist 60ml and Tone Up Essence 70g

The campaign also reflects KAO Malaysia’s broader commitment to community health, following ongoing public awareness efforts carried out in collaboration with key partners. Notably, this includes the “Guard Our Future” project – a multi-initiative dengue prevention campaign that encompassed educational workshops, product donations and gotong-royong cleanups in Selangor. These efforts were supported by various stakeholders, including the Selangor State Government, whose Public Health Committee has championed proactive dengue management across the state. Their presence at this launch event points to a shared interest in promoting public well-being through preventive care.

Campaign Promotion Activity

· Campaign duration: 6th May to 25th June 2025.

· Purchase any Bioré or Bioré Guard products (excluding Men's Bioré) totaling RM80.00 or more in a single transaction at any Watsons store to be entitled to redeem one of 400 Touch n’ Go eWallet Reload PINs worth RM25.00 each.

· For more information about the campaign promotion and to find participating Watsons Malaysia outlet, please follow us on social media: o Kao Malaysia Facebook: https://www.facebook.com/officialkaomalaysia o Kao Malaysia Instagram: https://www.instagram.com/officialkaomalaysia/ o Watsons Malaysia Facebook: https://www.facebook.com/watsonsmalaysia o Watsons Malaysia Instagram: https://www.instagram.com/watsonsmy/

About KAO Malaysia

Kao Malaysia Sdn. Bhd. was established in 1973 as an overseas subsidiary of Kao Corporation Japan.

We strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer's and customer's perspective.

In Malaysia, over the years, Kao brands have grown to contribute Malaysian society in line with Kao "Kirei Life" philosophy of enriching lives and making beautiful with product categories of Health & Beauty Care, Hygiene & Living Care with wide range of brands such as Attack, Bioré, Curel, Liese, Magiclean, MegRhythm, Men's Bioré and Merries.

KAO Malaysia adopts the KAO group’s purpose “To Realise a Kirei World in which All Life Lives in Harmony” and strive for absolute satisfaction, enrichment of the lives of Malaysians through the Company’s core domains of cleanliness, beauty and health. KAO will lead the way in realising a sustainable world. KAO will deliver high value proposals from ESG perspective to consumers and fulfil our purpose of creating a Kirei life for all and increase our corporate value along the way.

About Watsons

Watsons Malaysia is the leading health and beauty retailer with more than 700 Watsons stores and growing in the country serving the needs of all Malaysians.

Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons Malaysia won the Platinum Award for Best in Retail Category 2024 and the Putra Brand of the Year by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.

About Selangor State Government

The Selangor State Government is led by Menteri Besar, supported by members of the state's Executive

Council, each of whom manages specific portfolios. Among these is the Public Health portfolio, headed by YB Puan Jamaliah Jamaluddin. The portfolio encompasses initiatives that focus on improving public health in Selangor, including dengue management and prevention programs. Collaborative efforts involving various organisations such as Jabatan Kesihatan Negeri, local authorities, and community leaders are crucial to ensure successful implementation.

The Public Health portfolio emphasises the importance of preventive healthcare. Initiatives extend beyond dengue prevention to include broader public health measures, ensuring the well- being of Selangor's residents. By leveraging partnerships and community involvement, the state government aims to build a resilient health infrastructure capable of addressing various health challenges effectively

Clinelle PURESwiss HYDRAcalm: Say “No” to synthetic Hyaluronic Acid!

Good day to my reader and visitors, it is Christmas eve what's your plan? I am just sitting home and updating my blog post. Everyone having a busy lifestyle or having a holiday plan this school holidays don't forget to take care our skin. Our skin is exposed to daily environmental challenges from UV rays, air pollution, pro-long used of air-conditioned and other damages that resulted in loss of hydration and caused various skin issues such as dry skin, fine lines, dull skin and etc. Hence, as much as all of us want to complete our daily skincare regimen, nothing is more important than having a good hydration range of products that continuously cares and protects all layers of our skin.

Only NATURAL HYALURONIC ACID keeps skin hydrated up to 72 hours. 

 This Christmas, I received a gift from Clinelle. The gift consists of two bottles of Clinelle products.
Clinelle has achieved another breakthrough, introducing PURESwiss HYDRAcalm range of skincare products that could lock in moisture up to 72 hours. It is formulated with powerful 3x HydraCalm action, having a total of 6 SKUs that effectively restores skin health and penetrates deeper into the skin for longer lasting hydration.

Natural Hyaluronic Acid (HA)
Penetrates deeper into skin to replenish & lock in moisture for 72 hours.
Pure Swiss Thermal Spring Water
A hydra booster that instantly hydrates & revitalizes skin that is also maintained at a level of pH5.5 for optimum skin health.
Bio-Calm Complex
Calms, restores and strengthens skin defense system.

This unique formulation has revolutionized the skincare frontier; using only Natural Hyaluronic Acid (HA) instead. It penetrates deeper into the skin, replenishes and locks in moisture up to 72 hours while it also maintains better skin health.


What is plant based Natural Hyaluronic Acid?
Natural Hyaluronic Acid is mainly derived from a plant called Cassia Augustifolia that contains high molecular polysaccharides to attract and bind water. It is a perfect alternative to provide intense hydration to every layer of the skin. Having said that, Natural Hyaluronic Acid (HA) is botanical and therefore it is not harmful to the skin for long term use. In fact, it helps to restructure the skin barrier, forming a natural protective layer on skin to prevent moisture loss.

 Clinelle PURESwiss HYDRAcalm lotion, this is a light texture and water-like hydrating lotion. I like this bottle as you can see the tip of the bottle has the closure. It is formulated with powerful 3x HydraCalm action.
How to use?
You can pour on your palm or use cotton. Then gently pat onto skin until fully absorbed.

PureSwiss HydraCalm Lotion (For All Skin Types) Size: 150ml RCP: RM56.90
* Nourish, refine & plump up skin
* Refine the pores
* Improve the absorption of subsequent skincare products
* Lightweight, deeply refresh and smoothen your skin

PureSwiss HydraCalm Sleeping Mask (For All Skin Types) Size: 60ml RCP: RM75.90
* Provides optimum hydration & brightening effects through the night
* Leaves skin rejuvenated & refreshed the next day
* Water droplets formed on skin to provide instant hydration
* Texture is non sticky and easily absorbed by skin. *Effectively hydrate every level of skin, leaving it moisturized, smooth and radiant the next day.
How to use? Apply adequate amount onto face & neck before bed time. Leave it overnight then rinse thoroughly with water the next morning.

Ella’s favourite – Natural & long lasting hydration!
It is a big concern for Ella having dry skin as she is always busy in her acting and singing career. Besides, wearing full makeup for long hours and exposing herself to harmful UV rays make her skin even more sensitive and dehydrated. Hence, she is very particular in her skincare selection, especially products for skin hydration. Ella believes that only healthy products could maintain her healthy skin. She loves natural plant based skincare products as she trusts that natural ingredients are safe and nourishing to the skin.
Ella is confident that the new matches her skincare requirement as she has always enjoyed using the natural, pure, and safe yet effective products. The products make a great distinction with other hydration skincare in the market as it uses only natural hyaluronic acid derived from plants, added with Bio-calm Complex and Pure Swiss Thermal Spring Water. It repairs natural skin barrier, restores moisture balance and penetrates deep into every layer of skin for long lasting hydration up to 72 hours.

As the ambassador for Clinelle, Ella is proud to introduce her favourite skincare regime to all Malaysian. She takes pride in her role and she is happy to share her experience with those people that she cares .


Shima Anuar – NEW face of CLINELLE

Clinelle has also appointed Shima Anuar, a young and uprising Malaysia artiste as its new brand ambassador. Gifted with a fresh, radiant and charming look, twenty-five years old Shima will be appearing in a range of Clinelle advertising campaign.

photo credit to Facebook Clinelle

Born on 8th April 1991, Shima Anuar made her debut as an actress in 2011 in the drama Klik. She also starred in film and telefilm namely Sumpahan Kum Kum, Highland Tower and Member Superstar Balik Raya. Shima Anuar has proven herself as a distinguished and talented actress, playing diverse characters in drama and film. In 2013, she was nominated as the Top 5 Pelakon Harapan Wanita in Festival Filem Malaysia. Since then, she has continuously appeared in many film and drama including the recently very popular Astro Ria drama, Sha & Shah.


Shima Anuar is the ideal person to express Clinelle’s brand philosophy and natural beauty. Her sparkling personality, unprecedented talent and commitment to her work exemplify the
modern day women. Shima Anuar said : “Clinelle cares for my skin throughout my busy schedule. The latest Clinelle range is by far my favorite products as they keep my skin hydrated longer, looking soft and supple all the time.”


Together with her natural beauty, Shima can’t wait to connect with consumers and sharing her personal experience using Clinelle products. Clinelle is absolutely proud to work with a dedicated young woman who continuously strives to find the highest performance level she can, overcoming new challenges and discovering new ways to innovate in her field.




EFFICACIOUS YET SAFE WITH 7 NOS
In keeping with all Clinelle Skincare products commitment, the Clinelle has been dermatologically tested for its tolerance. The efficacy of the product has been proven and the product contains No Paraben and is therefore suitable for all skin types. All Clinelle products are also formulated with 6 secrets to happy skin which excludes potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol and No comedogenic ingredients. Fundamentally, all Clinelle products work effectively through an integrated Envinix™ system to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long term results is formulated and manufactured in France with natural ingredients that deliver a new level of efficacy and safety.

 

If you have interest to shop these as gifts or for yourself, it is available at AEON Wellness / Supermarket, Caring, Guardian, Watsons & selected independent pharmacies nationwide.

Join the Facebook page or Clinelle website at www.clinelle.com, or follow them on WeChat at “ClinelleMalaysia”, to keep abreast of Clinelle’s latest news and events.


About Esthetics International Group Berhad (EIG)
Clinelle is owned and distributed by EIG Pharma Asia Sdn. Bhd., a wholly owned subsidiary of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN, Hong Kong and Indonesia, with over 31 years of industry experience. EIG has regional offices in Singapore, Hong Kong, and Thailand with the headquarters located in Selangor, Malaysia.

The Group’s strengths lie in its strong market reputation, wide range of quality international products and services, excellence in education and training, its extensive distribution network distribution across ASEAN and HK, and loyal customer base.