The Huat never stops with Shopee’s Feb Fiesta

We’re now midway through our 2022 Chinese New Year and many of us are not ready for it to come to an end just yet. Shopee is here to shed some joy to the end of our Chinese New Year spirit! 

 

The Shopee Feb Fiesta: The Huat Continues! Campaign will be taking place on 8 and 9 February to help you re-start your shopping momentum post-Chinese New Year.

On these 2 days, you can spend your CNY earnings on the best valued deals for money! At 12AM, 12PM & 8PM, you can continue to claim and enjoy up to 90,000 88% Coins Cashback Vouchers and up to 500,000 Free Shipping Vouchers.

Moreover, there will also be Limited Time Deals where you can continue to enjoy 88% off selected items such as Panaletrik Air Fryer Large (3.8L) AirFryer at RM127.88 [RRP: RM795], MBH Lunar Mini Sonic Waves Facial Cleansing for RM18.90 [RRP: RM129.90], Arctic Hunter Storage Board Packing Organizers priced at RM14.50 [RRP: RM49] and more.

Specially curated 88 Sen Deals will also be available for you to enjoy. Some of these deals include Goat Milk Pudding for your cat, Soft Facial Tissue Paper Pack, Essential Oil for that diffuser you have, and many more waiting for you.

At 12PM and 8PM you can also continue to earn some Shopee Coins with the infamous Shopee Shake with up to 88,000 coins up for grabs. In the festive spirit, you can also invite your family and friends to join in the Huat Together Gether game to get rewards of vouchers and coins in groups 8 to win vouchers worth RM3 off with a minimum spend of RM10.

To find out more about Shopee Feb Fiesta: The Huat Continues!, head to https://shopee.com.my/m/shopee-feb-fiesta. 

 

 

 

Olay teams up with Shopee to empower digital-savvy millennials in Southeast Asia to #AdultFearlessly

P&G-owned skincare brand Olay partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of Adult Fearlessly campaign. The refreshed brand campaign will be held exclusively on Shopee, in line with Olay’s Super Brand Day across six markets, starting right now in Malaysia.

The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of 'adulting' and invest in making good choices about their skincare needs.

A survey of more than 1,000 consumers in Southeast Asia revealed that 34% digital-savvy millennial consumers across the region are now more likely to shop online every week, as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign.

Building on the past success of Olay and Shopee Super Brand Days, this new campaign will feature a co-created video, "Fearless with your choices", and exclusive promotions on Olay products to create an engaging online shopping experience.

Olay will feature its signature superior skincare range on its official store on Shopee Mall with a special “buy 2 get 1 free” promotion on selected Olay products from Oct 6-9. This includes Olay Power Duo, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that will help achieve firmer, plumper and more radiant skin from first use. The Olay Power Duo includes powerful and effective ingredients that can visibly transform skin in up to 28 days.

"As a leading skincare brand in Malaysia, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need," said Lucy Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa.

"Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle."

Ian Ho, Regional Managing Director at Shopee said, "We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories on Shopee, and we are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content and are purchasing more skincare products online."

The campaign is brought to life in "Fearless with your choices", which depicts a woman's journey into adulthood, where she faces the tension between personal desires, societal expectations and concerns about physical appearances. With the personal and financial independence that comes with maturity – the adulting journey can be made more enjoyable by investing in skincare products that are of superior quality and good value. Against this backdrop, Olay seeks to inspire and empower women to make choices fearlessly by highlighting the pluses of being 30.

Watch the video here: https://www.youtube.com/watch?v=M5AQc7DoyHM

Download the Shopee app for free on the App Store or Google Play Store.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,

Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community

includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce. Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company.

REALME ACHIEVED NO.1 IN SHOPEE FOR ITS WEARABLE PRODUCTS

Today, realme Malaysia collaborated with Shopee on a giveaway showing their appreciation towards fans, in conjunction with realme being No.1 BEST-SELLING WEARABLE BRAND on Shopee (Jan-June 2020). realme is known as the tech-trendsetter brand in creating creative designs and innovative products for its users. Malaysians will stand a chance to win themselves a unit of realme Band or realme Watch starting from today until 19th August 2020. 

 

“Here at realme Malaysia, we would like to thank our fans for their continuous support since the beginning when realme set its foot in Malaysia. We are glad that Malaysian fans love and appreciate the products we’ve invented to improve their lifestyle and experiences. We hope that our fans will love the giveaway that we have collaborated with Shopee today. We will continue our Dare to Leap spirit in giving fans more innovation products in the future, so stay tuned for more,” said Tiffany Teh, Brand Manager of realme Malaysia.

To join the giveaway, all they have to do is follow Shopee's Official Facebook Page, comment with the reasons they love the realme Band and Watch as well as sharing the post. For more details on the post or giveaway, kindly check out this link https://bit.ly/30R7mfS.

realme Watch and realme Band are equipped with Real-time Heart Rate Monitor as well as Intelligent Sports Tracker to encourage users for a healthier lifestyle. The realme Watch comes with a 1.4" Large

Color Touchscreen that can display up to six important key data which are time, date, weather, steps, heart rate and calories.

As for the realme Band, it has a 0.96” Large Color Screen displaying a wide range of more than 65,000 colours. It comes with three stylish and colourful straps options where users are able to match with their fashion’s lifestyle.

To find out more about our events and promotions, do follow us on our Facebook page as well as Instagram at @realmemalaysia.

About realme

realme is a technology brand that specializes in providing a high-quality smartphone with Dare to Leap experience. The brand was officially established on May 4, 2018, by its founder Sky Li, together with a bunch of young people with rich experiences in the smartphone industry. realme is committed to offering powerful performance, stylish design, sincere services and exploring all the possibilities of smartphones.

As per Counterpoint in Q3 of 2019, realme achieved its highest growth rate in Q3 and is now Top 7. We are also recognised as the World’s Fastest-Growing Smartphone Brand in 2019. Recently, realme has hit the mark of 17 million users globally with a record-breaking additional seven million people in the last 90 days alone.

This brand has expanded globally to over 20 markets, such as China, India, Southeast Asia, Europe, Russia, Pakistan and Africa including Egypt.

 

Fly High and Carefree this Holiday Season with Swiss Image

The festive mood chimes in as our quest to clear annual leaves begin, and that can only mean one
thing - the year-end holiday season is finally upon us. The vacation plans you have been planning all
year long are finally coming to fruition, and you can’t wait to pack and make your blissful getaway a
reality. But just like a passport, your beauty regiment is just as essential, and Swiss Image is here to
help keep your skin nourished and well-hydrated throughout your travels.

Hailing from Swiss Image’s Essential Care range, the three key products to have this travel season are
Mattifying Face Wash Gel, Refreshing and Mattifying Toner, and Absolute Hydration Day Cream.
Together, they form the staple trinity of face care routines which are cleansing, toning and
moisturising - steps that are vital in achieving healthy and radiant skin.

Formulated with Swiss innovation and manufactured from one of the world’s purest ecological
environments, the three products contain Alpine Glacier Water, a holy-grail beauty ingredient only
found in the Swiss Alps, which allows users to enjoy its hydration properties, vitamins and minerals
that provide valuable nutrients for skin vitality. Its biologically active properties also allow the easy
absorption of rich essential minerals by all skin types.

Mattifying Face Wash Gel, 200ml – RM38.90

Swiss Image’s best-selling face wash provides a long-lasting mattifying effect without over-drying the skin in just a single step, so you won’t have to miss the next item on your travel itinerary. Specially formulated with the ingredients Hyssop and Alpine Glacier Water, the latter provides hydration and nutrients while facilitating the absorption of natural cleansing properties of the Hyssop that also improves complexion and balances oil levels, hence a recommendation for those with combination to oily skin. For best results, using it twice daily helps to deep cleanse and purify skin to achieve healthy and radiant skin.

Refreshing and Mattifying Toner, 200ml - RM38.90

Before moisturizing your skin, Swiss Image’s anti-shine Refreshing and Mattifying Toner cleanses
excess dirt and prevents the growth of unfamiliar bacteria in a foreign place. Also formulated with
natural extracts of Hyssop and Alpine Glacier Water, it is recommended for those with combination to oily skin types. Applying the toner twice a day using cotton pads onto cleansed face and neck area
while avoiding the eyes will result in your skin feeling fresh all day long. The matted look adds a
velvety finish to your skin for all your photogenic travel photos. Additionally, it tightens pores and
reduces signs of tired-looking skin.

Absolute Hydration Day Cream, 50ml - RM48.90

The final step to a principal day skincare routine, Swiss Image’s Absolute Hydration Day Cream is
enriched with natural botanical extract Edelweiss and Alpine Glacier Water. Staying out all day in a
different country could take a toll on the skin, but this cream provides long-lasting hydration and
nourishment to keep you looking radiant on your adventures. Harsh weather is no longer a problem
with its SPF filter qualities, while also protecting the skin against environmental aggression and
ultimately improving skin complexion.

Malaysian travellers can now experience the benefits of using unique and premium ingredients during
their travels this holiday season with these three key products from the Swiss Image Essential Care range that highlight the fundamental 3-step skincare routine for skin protection, nourishment and an
extra boost of confidence.

All Swiss Image products are free from harmful chemicals such as Paraben, PEG and Phthalates, and HALAL certified.

Swiss Image products are available at selected Watsons stores, Watsons E-commerce & on Shopee
Malaysia.

For more information, please visit https://www.facebook.com/swissimagemy/.

About Swiss Image
Swiss Image is a skincare brand from Switzerland with a global market presence, Malaysia being the
21st. Its range of innovative skin care products are formulated with ingredients from one of the
world’s purest ecological environments. Their portfolio includes a perfect mix of high-quality
formulations within their product range such as Essential Care, Whitening Care and Anti-Age Care.
Swiss Image products incorporate premium ingredients found only in Switzerland such as Alpine
Glacier Water known for its vitamins and minerals along with hydration and biologically active
properties, Snow Algae for its anti-ageing properties and Swiss Botanical Extracts consisting of select herbal extracts for specific benefits of the skin. In Malaysia, Swiss Image is the pioneer HALAL certified Swiss skincare brand produced by a leading Swiss manufacturer of cosmetic and
cosmeceutical products with ISO 9001 certification. All Swiss Image products are also free from
harmful chemicals such as Paraben, PEG and Phthalates.

Disney Tsum Tsum X Cathy Doll @Guardian Malaysia

Guardian Malaysia is continuing to “WOW” its customers with the addition of yet 

another top beauty brand to its growing portfolio of exclusive offerings. 

First off the block, under its 2019 programme, is Disney Tsum Tsum X Cathy Doll.

The irresistible range of make-up products is now available in Malaysia, 

exclusively at Guardian.   

Speaking at the unveiling of the products today, DY Cho, Marketing Director, 

Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd said: 

“As the leading health and beauty retailer in Malaysia, Guardian prides itself in

 understanding what our customers want and which brands are setting the 

latest trends for the global health and beauty market.  

Cute collectible Disney inspired that gets you going crazed, no kidding I seen it 

and I love it! Disney Tsum Tsum X Cathy Dolls cosmetic products fits that bill 

with its combination of cute collectible Disney inspired Tsum Tsum characters 

on the packaging of the wonderful cosmetic products from Cathy Doll.

Both Disney Tsum Tsum stuffed toys and Cathy Doll beauty care products 

are big brands in their own right, each with tremendous followings.

Since Disney Tsum Tsum toys’ were launched in 2013, millions have been 

sold and have become collector’s items.  Cathy Doll is also one of fastest 

growing beauty care brand in Malaysia and when these two brands come 

together to create the Disney Tsum Tsum X Cathy Doll range of cosmetic products,  

you can be pretty sure that it will be a very successful collaboration, he said.

“We are very confident this collection of collectibles from Disney Tsum Tsum X 

Cathy Doll will be a hit with collectors and our customers alike who value 

great products at great values,” he added.

The Disney Tsum Tsum X Cathy Doll cosmetic range available exclusively at 

Guardian includes a CC Cream, Powder Pact with SPF 40 protection, 

Oil Control Blur Pact, Blusher sticks, Soft Eyebrow Pencils, Crazy Black Eyeliners, Mascara, 

Eyeshadow Palettes, 2–in-1 Lip & Cheek Chiffon Tint and Gloss Cocktail Lipstick.  

All these products come  packaged in highly popular  Disney Tsum Tsum 

characters such as Mickey and Minnie Mouse, Goofy, Donald Duck, 

Pooh, Piglet, Tigger and Eeyore from Winnie the Pooh; Elsa, Anna and Olaf 

from Frozen and many others.

In conjunction with the launch, Guardian is offering customers irresistible buys.

   

Among them is a gift of a limited edition plush Tsum Tsum Mickey Drawstring Bag

for the first 100 customers who spend more than RM100 on Disney Tsum Tsum

products at the Midvalley Lower Ground Atrium during the offer period.

“Since the Chinese New Year celebrations are just around the corner 

followed by Valentine’s Day, a day for love, these Disney Tsum Tsum Cathy Doll 

range of products would make a wonderful gift and ideal gift for your loved ones. 

From 1 February to 28 February, 5 pieces of Limited Edition Disney Tsum Tsum Vintage

 Luggage Bags will be up for grabs in a lucky draw. 

All our customers need to do to qualify for the draw is to purchase RM150 

and above of Disney Tsum Tsum x Cathy Doll products, 

go into Guardian’s Facebook page to scan the QR Code or 

click on the link, upload their receipt, fill in their details and answer a simple question.”

 So who can resists these, lets go nearest Guardian and 

start your very own collection of Disney Tsum Tsum Cathy Doll products.  

They are only available while stocks last.

‘READY SET GLOW’ -GLOWING HEALTH PROGRAM WITH GUARDIAN MALAYSIA

Inspired by the idea of a New Year resolution to keep Malaysians healthy and to be better, GUARDIAN MALAYSIA ushered in 2019 with a Healthy Beauty initiative called “READY SET GLOW”.

“This month long ‘READY SET GLOW’ campaign is another campaign reinforcing Guardian’s leading reputation as a specialist in Healthy Beauty where we help our customers keep healthy internally and be beautiful externally with our product offerings,” said Mr DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health & Beauty.


“For this Ready, Set, Glow Campaign, we are collaborating with Asia’s No. 1 Fitness YouTuber, Joanna Soh to develop a series of exercise videos to guide and inspire Malaysians to achieve their health and beauty goals in 2019,” Cho added.

Together with Joanna, Guardian is encouraging Malaysians to Join The Glow Squad and be a part of this nationwide movement to view and put these exercise tutorials to use in their everyday lives. The videos are three short exercise videos that Malaysians can incorporate into their daily routines to have a more active lifestyle to achieve a healthier GLOW in 2019.

At the end of these videos, there are special product promotions that viewers can screenshot an e-voucher to redeem the special offer. Don't just read here, lets check out the videos by click on the link.
These include RM5 off a 2.5kg tin of Good Morning V-Grains, RM5 off purchase of 2 units of Kinohimitsu Snow Lotus Bird’s Nest and Kita Beauties at a special price of RM28.80 for 10s range of 6g. Once you are part of the Guardian Glow Squad, Guardian will have weekly checklists
on the Guardian FB and IG pages to keep you motivated on your progress.

Additionally, Guardian is offering amazing deals at amazing prices and great promotions on the widest variety of products catered to make healthy beauties of their customers. Major promotions that will be coming up include:
1. An array of Chinese New Year Gift sets from Brand’s Essence, Royal Bird’s Nest, Kinohimitsu Bird’s Nest and more, which are ideal this festive season to be given to family and friends.

2. During our Beauty Fairs, we have deals up to 50% off for our Cosmetics & Fragrance products

3. During our Facial Cleanser Fairs, a FREE Face Mask is offered with purchase of any Facial Cleanser worth RM25 and above.

4. During our Personal Care Fairs, a FREE Phyliss Pop Up Toaster is offered with any purchase of RM128 & above from our Personal Care products range.

So READY SET GLOW with Guardian this new year season. No matter where you are and what you need, Guardian has a store that can provide you with all the essentials you need to be a healthy beauty with a glow.

NYE Celebration @Mutiara Damansara Commercial Centre (MDCC)

Ruffedge had the crowd singing along to popular singles such as Bila Rindu and Khayalan.

 Happy New Year 2019 to dear friends and readers of my nameSherry. Yeah time fly, it's another year how did you spend the New Year Celebration? As for the day, I have gone for movie at eCurve watching the Marry Poppins, yeah it's a day for myself as my kids have gone to home town with sister-in-law and niece. I have snap some photos, you can view it on my YouTube click on the link to view.
The night there's rain but it didn't stop everyone from having fun and enjoy their time with loved ones.

Aizat Amdan blew the audience away with performances of his hit songs during MDCC's The Final Countdown 2019 concert.

The air was filled with excitement and merriment at Mutiara Damansara Commercial Centre (MDCC), as revellers gathered together to celebrate the end of yet another year and countdown the final hours to usher year 2019!


MDCC, which includes the Curve, eCurve and IPC Shopping Centre, held its annual New Year’s Eve fete, The Final Countdown 2019! A throng of participants and merrymakers from all walks of life participated in the various festivities, which started in the afternoon and lasted well into the night.

The celebrations started off with a Fitness Fiesta session led by prominent fitness celebrities, Hansen Lee, Nana Al Haleq and Lee Yvonne. Sports enthusiasts worked up a sweat with the Movement Training and High Intensity Interval Training, while others rocked out to popular tunes with Zumba.

Kids also had their share of fun as they cheerfully bounced on an inflatable playground! While waiting for the main festivities to start, children and parents enjoyed an evening full of fun and laughter and even made new friends along the way! Others visited the shopping malls in the area for last minute shopping and even had the chance to explore and enjoy the plethora of dining options available.


Moving on to the highly anticipated event of the night, families, friends and loved ones convened at the Countdown Concert as Phat Fabes and Lee Yvonne kicked-off the fiesta with their signature charm and flair. There was much to look forward to as local celebrities Aizat Amdan, Ruffedge, Elvira Arul, Talitha Tan and Orange Tan wowed the audience with much-loved songs.


There was something in store for all music lovers, the young as well as the young at heart. Locally grown band, Ruffedge, evoked nostalgic memories with their timeless performances of Bila Rindu, Khayalan and Lemas. Through her energetic and powerful renditions of hit single Titanium by Sia as well as This is Me from the beloved film The Greatest Showman, Elvira Arul had the audience on their feet and singing along with delight.


Another popular name in the local scene, Aizat Amdan, who first gained fame as a contestant during Akademi Fantasia, wowed his fans with his most famed single, Hanya Kau Yang Mampu. As a surprise, Aizat performed a beautiful medley of Hero and You Are The Reason, which had the audience cheering and dancing along. As Orange Tan took the stage, the crowd was elated and sang their hearts out as she performed favourite Mandarin and English tunes.

Elvira Arul wows the crowd with her exhilarating performance.

Another homegrown talent, Talitha Tan, who first gained Malaysians’ hearts with her chart-topping single Okay, took the stage with passion and brought the party to full swing. She drew a loud applause from the crowd with her soulful music style as she performed her well loved songs such as Girls, Fooled Me and even an impressive cover of current hit single, Without Me by Halsey.

When the clock struck midnight, the audience was captivated as the sky exploded into a brilliant display of colour and sparkle, staying true to its reputation of being the largest and longest fireworks display in Mutiara Damansara! The partygoers then welcomed the New Year with well wishes and blessings to their loved ones and friends.

For more information, kindly contact the Customer Care Officers at 03-7710 6868 for the Curve, 03-7725 0277 for eCurve and 03-7730 0333 for IPC Shopping Centre.

NYE Celebration night with dear media blogger influencers

Barbie™ Dreamtopia at Paradigm Mall Petaling Jaya

Tan Boon Leong, Centre Manager of Paradigm Mall PJ (man in white shirt next to lady in black dress) presented some Christmas gifts to the children at the first live show of Barbie Dreamtopia, A Christmas Special, exclusively at Paradigm Mall Petaling Jaya this Christmas.

What's your plan this school holidays? How abut visit the Petaling Jaya’s iconic neighbourhood mall? Paradigm Mall Petaling Jaya (Paradigm Mall PJ) celebrated the arrival of Christmas with the FIRST Barbie™ Dreamtopia LIVE show in Malaysia. As part of the Christmas celebration, Paradigm Mall PJ hosted a magical get-together for underprivileged children at the mall recently. I was there and above you can view video the link for the photos and video I have recorded.

Over sixty (60) underprivileged children aged between two (2) to twelve (12), along with their caretakers from Rumah Impian Kanak-Kanak and Rumah Ozanam were mesmerized by a LIVE performance of the iconic and dazzling Barbie™ and friends. This LIVE show was the result of Paradigm Mall PJ’s unique collaboration with Mattel Malaysia Sdn Bhd to bring Barbie™ Dreamtopia, A Christmas Special. Throughout the 20-minute performance, Barbie™, other Dreamtopia characters sang and dance through rainbow rivers and cotton candy clouds.

Speech by Tan Boon Leong, Centre Manager of Paradigm Mall PJ

In addition to the live show, the children also enjoyed spectacular Christmas-themed dance performances. They were also given the opportunity to take photographs with Santa and the Elves. Following this merriment, the management team of Paradigm Mall PJ presented some Christmas gifts to all the children and treated them to a scrumptious lunch at October Steamboat.


Tan Boon Leong, Centre Manager of Paradigm Mall PJ, said, “Christmas is one of those festive holidays that we hold close to our hearts. It is a time of joy and being with loved ones as well as indulging in the pleasure of giving. Paradigm Mall PJ has, once again, reached out to the less fortunate to celebrate the season of sharing.”



Paradigm Mall PJ will be offering an extraordinary opportunity to its shoppers to experience the glam and wonder of Barbie™ at the Meet & Greet sessions from 18 December till 23 December. While the Barbie™ Dreamtopia, A Christmas Special Live Show will be running from 20 December 2018 to 23 December 2018.

The mall’s Christmas shoppers can book a seat for their kids for an exclusive tea party with Barbie™ on 23 December 2018, with a minimum spend of RM300. The tea party is limited to only 40 customers per session and will take place at the Upper Atrium on Level UG. Some of the other activities which will be held during this festive season include Meet & Greet sessions with Santa Claus; Christmas carolling; magic shows, kids dance performance, kids workshop along with several booths and fairs set up for avid Christmas shoppers.


It's not too late to shop for Christmas gifts, Paradigm Mall PJ will be giving away exclusive Christmas gifts to their loyal shoppers. With a minimum purchase of RM300, a shopper will be able to redeem an exclusive limited-edition Barbie™ Cover Notebook, available in two collectable designs. The second design (Refuse to be Ordinary) will be redeemable from now until 1 January 2018. Exclusive Barbie™ gift boxes will also be made redeemable to brighten up any Christmas gift. Shoppers who are registered as WCT Buddy Loyalty app members only are entitled to this redemption.


To further engage shoppers to be part of the mall’s corporate social responsibility program, a Christmas Wishing Tree will be made available for shoppers to fulfil the wishes of children from various charity homes. Interested shoppers will just need to go to the Christmas Wishing Tree located near the Concierge Counter on Level CC and pick a ‘Wish Card’ and fulfil the child's wish as stated in the card and drop the gift into the Gift Box located beside Concierge Counter, Level CC.


This Christmas also marks another milestone for the mall as it recently completed the first phase of its first major Asset Enhancement Initiative (AEI) after six years of service. Patrons can now look forward to new eateries such as Ah Cheng Laksa, Warung Mama, Ipoh Ais Kopi, Sushi King, Sukiya, Aroi Thai, Toastbox, I Love Yoo, Luvbite, Dum Dum Thai Tea My Dimsum colors & wincaa, Yogu.

As part of the mall’s long-term initiative of creating a rewarding and enriching shopping experience for its patrons, the mall has also recently introduced its first WCT Buddy loyalty mobile app. This app allows shoppers to collect points by scanning receipts of purchase from most outlets and redeeming them through the app’s e-wallet. WCT Buddy is available in App Store and Google PlayStore and registration is free. 200 WCT Buddy points are given to first-time registrations. Members of the app will be able to redeem e-vouchers and utilise them at some of the participating outlets.

For more information, please visit www.paradigmmall.com.my. You may visit the Concierge Counter at Level CC, Paradigm Mall . You can call the customer service hotline at 03 7801 1188 for further enquiries.

GUARDIAN AND ARIANI LAUNCHES 'LEBARAN EDITION' HEADSCARVES

Thinking what to shop for loved ones for this coming Raya? 
How about beautiful limited headscarves, read on to find out. In the first 
partnership of its kind, leading health and beauty retailer Guardian Malaysia and 
Ariani, a premium brand in headscarf fashion, have produced an exclusive and 
delightful “Lebaran Edition” for Ramadan and Hari Raya.  

Available exclusively to Guardian Malaysia customers, the “Lebaran Edition”, 
is made from quality material, and comes in four designs inspired by Malaysia’s 
flora, in colours currently in vogue.

During the two-month promotion (from 1 May to 27 June) the scarves can be 
purchased at half the recommended retail prices.  At prices ranging from 
RM29.90 to RM89.90, they represent a discount of between 54 and 57 per cent.

Speaking at the launch today, Ms. Anna Hull, Merchandise Director of Guardian 
Health And Beauty Sdn Bhd, said: “We are rolling out the specially designed items, 
just before the holy month of Ramadan, to ensure our customers can get their 
hands on these delightful, quality scarves and shawls in time for the Hari Raya 
celebrations.

“The exclusive-print headscarves come in four different designs, and produced 
in quality materials that are both light and durable, making them very 
wardrobe-versatile and easy to wear.  Given these qualities, we believe 
our Muslim customers will find them a valuable addition to their wardrobe for the 
upcoming Raya festivities.”

On the rationale for the collaboration with Ariani, Anna said: “Though Guardian 
Malaysia is primarily a health and beauty brand, we have made it our policy to 
put our customers first, always.  In planning for Ramadan and Hari Raya, we 
believe our customers would love to own some of the nicest headscarves they 
can find in this country; and more importantly, at prices that are real value for 
money!

“There is no minimum purchase requirement. A customer only needs to purchase 
an item from one of our many participating brands to be entitled to purchase 
any of the headscarves.   Even if you do not get one for yourself, they make 
delightful gifts anytime for the female gender,” she added.

Datin Farah Haryani, Marketing Director of Ariani, giving an insight into the 
partnership and exclusive designs, said: “The notion of beauty from within 
through the use of the products in Guardian stores is now further enhanced 
with the donning of the Ariani headscarves, all of which are available for grab 
under one roof!”

She said, Ariani, a subsidiary of the JAKEL Group has crafted “Lebaran Collection” 
headscarves with immaculate details in mind, and they are   designed to fulfil the 
three core elements – exclusivity, demeanour, and contemporary.

They come in four wonderful designs, with “Blooming Flowers” as its theme. 
 They are available in Essential Basic Shawl (Plain), Blush Printed Square (Square), 
Blooming Printed Shawl (Shawl), and the cream of the cream, the Florescence 
Premium Shawl.

PURCHASE WITH PURCHASE MECHANICS:

For every purchase of one participating brand, the customer is entitled to buy one scarf 
per design. In other words, the customer is entitled to buy a total of four scarves,
 i.e. one of each design. The customer who buys products from two participating brands, 
is entitled to buy two scarves per design.

Among the main participating brands are: Dermo Expertise, Maybelline, Pantene, Safi, 
and Thymos.

For full details and more information, please visit www.guardian.com.my

GUARDIAN MALAYSIA'S MOST VOTED BRAND AWARDS, VOTE YOUR FAVORITE BRANDS AND WIN RM40,000

Busy parenting taking my time off to shop online and at my favourite stores. If you love shopping like me, you will like to shop from GUARDIAN MALAYSIA, you get the opportunity to vote,
once again, for their favourite health and beauty brands, and stand to win attractive prizes.
The annual brand appreciation season, launched 18 years ago, starts tomorrow and will
close on 14 May. This year, more than 150 brands will vie for 64 categories of coveted
awards.

Ms Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia

Ms Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia
said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective
was to connect our millions of shoppers to all our business partners and brand owners, by
having them vote their favourite brand.”

“We view this annual award as our way of contributing to the brand owners’ relationship
building with our customers. It also gives the brand owners an unbiased valuation, as the
votes are from our customers, those who actually buy and use their products.”
“Now, 18 years later, this need to remain constantly connected to our customers and better
understand their needs are more important than ever,” she added.

Called the Most Voted Brands (MVB) Award, this year’s voting format is also designed to
gain an insight into the evolving needs of consumer, their fast-paced lifestyles and
purchasing trends! Reflecting the digital lifestyle of majority of today’s consumers, the voting
process will continue to be conducted entirely in digital format. This means, all voting will be
done online.

The questions are aimed at enabling both Guardian and brand owners to better understand
brand preference behaviour, as well as give an insight into demographics and segmentation
of shoppers.

For the customers, a total of RM40, 000 worth in travel vouchers and Guardian vouchers are
up for grabs!

The voting involves a simple three-step process. Spend, vote and submit with receipt code.
All customers who submit their votes with a valid receipt will stand a chance to win one of 68
prizes, totalling RM40,000 in Travel vouchers and Guardian vouchers.
The prizes are as follows:
- One (1) grand prize of RM10,000 travel voucher and RM2,000 in Guardian vouchers
- Two (2) first prizes of RM5,000 travel voucher and RM500 in Guardian vouchers
- Five (5) second prizes of Guardian vouchers worth RM1,000
- Sixty (60) consolation prizes of Guardian vouchers worth RM200.

To be eligible to cast their votes, shoppers are required to spend at least RM10 at the store
or online. Then log on to https://mvb.guardian.com.my. Voting can be done anytime between
19 April and 14 May 2018.

The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep
the original Guardian receipt which contains the tax invoice number, store code number,
date of purchase and purchase amount.

For more information and full terms and conditions of the award and the voting, please visit
https://mvb.guardian.com.my/#/term

Max Fashion opens flagship store in Malaysia

Value fashion retailer continues expansion in Asia with the opening of its flagship store, 1Utama Shopping Centre, Petaling Jaya, Malaysia

Being busy mom of two boys, I took time out to attend the grand opening of Max Fashion. Max, one of the largest value fashion brands across Middle East and India, has announced the launch of its fourth and flagship store in 1 Utama. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and Director of Landmark Group. The opening ceremony included the presence of Malaysian Actress Amber Chia, Instagram sensations Ashley Lau and Brian See, and several members of the media.

Located at the 1Utama Shopping Centre, in Petaling Jaya, Malaysia, the new store is over 10,000 square feet and will retail Max’s label of men’s, women’s, and children’s fashion - as well as sportswear, bags, footwear, lingerie and accessories. The store is also set to offer the latest Spring Collection 2018 from Max.

Ramanathan Hariharan, CEO of Max and Director of Landmark Group said, “We established our presence in Malaysia last year with the opening of our first store in IOI Mall – Putrajaya. Subsequently, we have opened two more stores, in Sunway Putra Mall & more recently, Avenue K Mall - all of which have been met with overwhelming success. Staying faithful to our commitment to serving customers in Malaysia, we have opened our fourth and flagship store at the 1Utama Shopping Centre, Petaling Jaya. We are keen to continue serving Malaysia’s young customer base that understand and appreciate great fashion.”

FROM LEFT TO RIGHT : AMBER CHIA, MR. ANIL KONIDENA - DIRECTOR OF LANDMARK GROUP SOUTH EAST ASIA, MR. RAMANATHAN HARIHARAN - MAX CEO AND DIRECTOR OF LANDMARK GROUP

“In addition to serving our customers, we also aim to support society by adding substantial employment opportunities. With the new flagship store, we currently operate over 47,000 sq. ft. of retail space in Malaysia. By the end of 2018, we intend to increase this to 120,000 sq.ft. with over 200 employees across 10 stores”.

He added, “Here at Max, we encourage individuals to embrace their individuality to bring out their own sense of style. We are proud to say that we are the leaders in the value fashion market in Middle East and India. We achieved this not only from offering great quality products but also from providing a fulfilling, world class shopping experience. We wish to continue this and in doing so, increase our strong presence in Malaysia in the future”.

The new store showcases Max’s latest Spring collection with Denim and Activewear being key highlights. Max’s Denim collection stands to offer consumers a strong sense of individuality allowing them to embrace their own unique style. The Activewear collection encourages a healthy and active lifestyle with sportswear that is both stylish and perfect for an ideal workout.

FROM LEFT TO RIGHT : SOCIAL MEDIA PERSONALITY BRIAN SEE, AMBER CHIA, MR. ANIL KONIDENA - DIRECTOR OF LANDMARK GROUP SOUTH EAST ASIA, MR. RAMANATHAN HARIHARAN - MAX CEO AND DIRECTOR OF LANDMARK GROUP, SOCIAL MEDIA PERSONALITY ASHLEY LAU, RADIO DJ FIQRIE DAHARI

lion dance performance during the opening of the Max Fashion

I am trying out the clothes as I am plus size mom size 16.

I am happy that this Max Fashion has many choices of clothing for adults and children, even school bags which I find them affordable and cute for boys and girls. Do check out the video above to see some photos which I have taken in store at 1 Utama. 

Max today is the leading and most trusted value fashion retailer in the Middle East and India, and aims to have a network of over 600 stores encompassing nine million sq.ft. of retail space by 2020.
Additional information is available on the Max website and social media channels:
Website (www.maxfashion.my)
Facebook page (https://www.facebook.com/MaxSoutheastAsia)
Instagram channel (https://www.instagram.com/maxfashionsea)

About MAX
Launched in the UAE in 2004, Max is the largest & most trusted value fashion brand in the Middle East, North Africa & India with close to 400 stores across 19 countries, encompassing 6.7 million sq.ft. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates with headquarters in Dubai, UAE. (www.landmarkgroup.com)