Schwarzkopf 120th anniversary

For 120 years, Schwarzkopf is a name synonymous with quality, reliability, expertise and innovation in the hair care, colour and styling industry. Schwarzkopf runway is the birthplace of many styling trends throughout the years. This year, the brand takes a step away from conventional beauty stereotypes and embraces diversity and individual expressions of style, fashion and beauty.

The #createyourstyle campaign embraces individual styles and urges users to have the confidence to wear your favourite style in the best way. Or even, a non-styled; wake up hair style that says “So what? It’s me and I love it”. In this context, Schwarzkopf sets the stage for a clean and healthy head of hair with ever reliable products such as the Schwarzkopf Extra Care Hydro Collagen Shampoo, Schwarzkopf Extra Care Hydro Collagen Conditioner and Schwarzkopf Extra Care Hydro Collagen Express Repair Spray. The rest is all up to you. The possibilities are endless, really!

At the launch event held in Talent Lounge, 3 top Malaysia influencers got to flaunt their favourite styles and share personal stories about their hairstyle of choice. 

Sharifah Eleen Al-Baity loves wearing her hair in loose, carefree styles that are easy to achieve and reflects her wanderlust and free-spirit. She's in above photo, standing in the middle.

This is beautiful Emma Shazleen

Local celebrity, Mawar Rashid, is a fan of simple, elegant hair styles. “A timeless hairstyle is very flattering and looks good at any angle; perfect for someone who needs to be photo-ready at any moment.” said Rashid during the event.

Schwarzkopf Extra Care Hydro Collagen Shampoo
Schwarzkopf Extra Care Hydro Collagen Shampoo, offering daily cleansing for normal to dry and coarse hair. Restores the optimal moisture balance, resulting in healthy re-hydrated hair that shines. The state of the art pH 4-5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier.
(200ml at RM 18 and 400ml at RM 28)

 Schwarzkopf Extra Care Hydro Collagen Conditioner
Schwarzkopf Extra Care Hydro Collagen Conditioner, providing just the right balance of re-hydration for normal to dry and coarse hair.

Long lasting hydration and 72-hour smoothness effect.

Perfect combability for lustrous shine.
(400ml at RM 29)

 Schwarzkopf Extra Care Hydro Collagen Express Repair Spray
Schwarzkopf Extra Care Hydro Collagen Express Repair Leave in Conditioner delivers intensive regeneration and moisture that repairs the hair structure and smoothes the hair surface while leaving it completely comb-able.
(150ml at RM35)

Shopping for hair care range for self or loved ones? Can check out this range of Schwarzkopf Extra Care Hydro Collagen range of hair care products are available at selected Guardian and Watsons outlets nationwide. They retail from RM18 to RM35.

 

ENERGIZER 'SHOP IN THE DARK' 2017: VIRTUAL REALITY ROADSHOWS

 Good news to shoppers for are looking to shop for batteries. Now Energizer Shop In The Dark 2017 is back. This campaign started on April 2017 with the Facebook Digital Contest and mail-in entries, Energizer officially introduced the third leg of its entry submission for the contest with the launch of Virtual Reality (VR) roadshows at MYDIN USJ, Subang on 5 May.

Launch of Energizer Virtual Reality (VR) roadshow with Mr. Ahimmat Bin Mydin, Executive Director of MYDIN Mohamed Holdings Bhd, and Mr. Tan Suang Jak, National Sales Manager of Energizer Malaysia.

  Last year’s campaign comprised of a series of Dark Room challenges at selected MYDIN stores located in five states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor. In these challenges, shoppers were required to shop in the dark for a list of items within a stipulated time limit, showcasing the power of the Energizer Max batteries which is now 8x longer lasting. The participants with the highest scores at each roadshow were then invited to participate in the grand finale of the Energizer ‘Shop In The Dark’ campaign at MYDIN USJ, Subang Jaya.

Mr. Ahimmat Bin Mydin, Executive Director of MYDIN Mohamed Holdings Bhd, and Mr. Tan Suang Jak, National Sales Manager of Energizer Malaysia.

 This year, to reach out to a wider audience of shoppers and Energizer users across the nation, Energizer is offering three different methods of entry submissions which include:
1) Onground roadshows (starts on 5 May)
2) Mail-in entries (starts on 1 April) and,
3) Facebook contest (starts on 1 April). 

The Dark Room roadshows introduce a new virtual reality (VR) twist to the challenge this year as shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

photo credit Kathy mom blogger

The new virtual reality ‘Shop In The Dark’ challenge at selected MYDIN outlets offers an entirely different experience of shopping in the dark. I am happy being one of the media blogger to be on spot try out the VR and shop in the virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears, hands on experienced whole VR challenge is 120 seconds (2mins) that is fun and I am happy to have collected the 9 items into the shopping cart. 

Energizer 'Shop In The Dark' 2017 roadshows dates and locations as followings:

MYDIN USJ, Subang Jaya, Selangor 5 May to 7 May 2017

MYDIN Pelangi Indah, Johor 12 to 14 May 2017

MYDIN Senawang, Negeri Sembilan 19 to 21 May 2017

MYDIN Bukit Mertajam, Penang 26 to 28 May 2017

 Four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya in July. In the shopping spree, the winner can load up anything they wish (with restrictions and pre-imposed parameters) into their shopping cart. The items in the shopping cart will be paid in full by Energizer up to RM3,500.

For more information on entry mechanics and contest rules for the Energizer ‘Shop In The Dark’ campaign, members of the public are encouraged to visit https://www.facebook.com/EnergizerMY/

Commtiva Technology Announces Exclusive Partnership with SHARP to Launch SHARP Mobile in Malaysia

(from the left) Jack Tan, Commtiva Technology, Mr. Iwaki Junichi, General Manager, Head of Strategic Alliance Sales Department, SHARP Mobile, James Lowerance, Sales Director, Malaysia

It's my first time to know that there's Sharp smartphone, how about you? Commtiva Technology, a leading distributor that specializes in wireless communications products, today announces its strategic partnership with SHARP, leader in technology and innovation for 100 years, to launch SHARP Mobile in Malaysia. The company is also introducing two new mid-tier smartphones – SHARP Z2 and SHARP M1 – in Malaysia for the first time.

At the event, we saw the unveiling of SHARP Brand Ambassador by RoBoHon, click to view.

“Southeast Asia has a large population with a high percentage of smartphone ownership. We discovered that there is a lot of diversity in user preference among smartphone users in the region, but interestingly, the needs of budget-conscious users have yet to be fully met,” said James Lowerence, Sales Director, Commtiva Technology. “Our partnership with SHARP is a natural alliance given our aligned visions towards catering to our customers’ individual needs. We want to provide this particular market with smartphones that showcase SHARP Mobile’s advanced flagship technology and unique features, yet packaged at a mid-tier price point.”


The Burgeoning Smartphone Market in Malaysia
In the second quarter of 2016, total smartphone shipments in the Southeast Asian region reached almost 28 million units1. At the same time, Malaysia is ranked 9th in the world for the highest smartphone penetration2. Amongst Malaysian smartphone users, 34% of the population play games and 43% watch videos on their smartphones3.


SHARP Z2 Redefines Work-Life Balance
The SHARP Z2 is a 2.3GHz deca-core smartphone, powered by MediaTek’s Helio X20 flagship processor with Tri-Cluster™ CPU architecture. This 5.5-inch powerhouse promises the highest performance, and up to 30% less power consumption for users to enjoy efficient and fuss-free toggling between work and games.

Its fast-charge technology allows the 3,000mAh battery to be charged up to 50 per cent4 in 30 minutes to maximize productivity.

Additionally, users can photograph fast moving objects swiftly and capture the perfect moment with its 16-megapixel Phase Detection Auto Focus Single lens.

SHARP M1 Transforms How We Snap Selfies
Express yourself with ‘selfies’ using SHARP M1’s high-resolution 13-megapixel front and rear camera. It comes with an in-built back illuminated sensor, which enables photos taken at night to be just as sharp as those captured in normal lighting environments.

The SHARP M1 is elegantly designed with Japan DNA ID Design and features curved 3D Corning® Gorilla® glass for greater reflection of lights and shadows to enable users to capture perfect ‘selfie’ moments.


SHARP Mobile Brand on Facebook and Instagram
To further connect with fans, Commtiva Technology will be launching its official SHARP Mobile Malaysia Facebook Page (www.facebook.com/SharpMobileMY) and @sharpmobile.my Instagram account today.


Commtiva Technology will also be running a Facebook contest in November, where SHARP Mobile followers can stand a chance to win a SHARP M1 smartphone. Keep a look out for details about the contest on the SHARP Mobile Malaysia Facebook Page.

(from the left) Jerry Ang, Product Manager, Singapore, Kathleen Goy, Head of Marketing, Singapore, James Lowerance, Sales Director, Malaysia

Some photos taken at the event, you can click the link to view it. 

Availability and Pricing
The SHARP Z2 comes in two colors – Gold and Silver, and retails at RM1,199.

The SHARP M1 is available in Hanayome White and Pure Pink, and retails at RM899.

Commtiva Technology will also have a special bundle accessory for both the SHARP Z2 and SHARP M1 which includes tempered glass screen protector and cover for the price of RM69.

Both products will be available from early November 2016 at all stores, and selected authorized resellers. Please visit www.sharpmobile.com.my for a full stores listing. Commtiva Technology and SHARP will be committed to providing their Malaysian customers satisfactory aftersales service. Please visit www.sharpmobile.com.my/support for more details.

Launch of Guardian's Bring Your Orange Bag 2

speech by Guardian Health and Beauty Sdn Bhd Marketing Director, Christina Low

 Guardian Health and Beauty (Guardian) introduced its BYOB2 (Bring Your Orange Bag) orange bag exclusively for its customers in conjunction with Environment Day 2016. Designed by Marie Sydonie, a former French catwalk model and more recently of Sydonie Apparel fame, the re-usable orange will be available at all Guardian stores from 29 October to 31 December 2016.

"The orange bags were produced from funds collected from the 'No Plastic Bag Day' campaign. This year there are a total of 25,000 bags up for grabs by environmental-loving Guardian shoppers. The beneficiaries of this year's BYOB are Dignity for Children Foundation, fashion designer Sydonie's charity of choice; while Guardian selected EcoKnights, an NGO that serves the community through development-led interventions focused on the environment from education and awareness programmes to research and public participation programmes to consultation. For each bag redeemed, Guardian will donate RM1 to each of the non-profit organizations. We are also passtionate about the environment and the ecosystem. This is why we want to encourage shoppers to use Guardian's stylish and durable reusable bags instead of plastic bags," explained marketing director, Christina Low.

Group photo of launch of Guardian's BYOB2

 Guardian's BYOB2 campaign launch was held at Sunway Pyramid mall. During the event Sydonie took the stage to explain the inspiration behind the 2016 edition of the orange bag; the EcoKnights Programmer Director, Fadly Bakhtiar, provided insights on the NGO's 'From Garbage to Garden's programme.

 Some photos taken at the event, you can click on the album to view the photos.

Guardian's first launched its BYOB last year in Melaka with a series of three specially-designed reusable bags. Signifying the three key aspects that best represent Guardian's values, the orange bags were aptly named Trust, Passion an Inspiration respectively, you can click on the link to read the post.

 Shoppers at Guardian stores nationwide are entitled to one orange bag free-of-charge with purchases of RM120 and above in a single receipt for CIMB Cardholders only. For Non-CIMB card holders, the bag is free with purchases of RM180 and above in a single receipt.