Shopee, Malaysia’s number 1 e-commerce platform, concludes its most
successful 9.9 Super Shopping Day. Powered by Shopee’s robust ecosystem,
9.9 Super Shopping Day delivered super entertainment and shopping deals
for users and supercharged economic recovery for sellers and brand
partners, with over 12 million items sold in the first hour on 9
September.
Ian Ho, Regional Managing Director of Shopee
said, “We are heartened by the strong support that consumers, sellers,
and brands have shown towards 9.9 Super Shopping Day. We had a simple
and clear goal for our signature annual shopping event this year - that
was to help our communities emerge stronger from the effects of a global
pandemic. This includes supercharging recovery for our sellers and
brand partners while creating a super shopping experience for our users.
We are delighted by another year of record-breaking performance, which
reflects our commitment to grow together with the people and businesses
we serve.”
Shopee delivers on its three commitments for 9.9 Super Shopping Day across the region 9.9
Super Shopping Day acted as a springboard for economic recovery as
sellers and brand partners in the region maximised their visibility and
sales on Shopee. Participating brands and sellers enjoyed strong sales
growth, with 700,000 items sold in a single minute at the peak of 9
September.
Shopee’s strong ecosystem ensured buying and selling
remained seamless even as shopping activity peaked during 9.9 Super
Shopping Day. Sellers and brand partners leveraged Shopee’s integrated
logistics network to fulfil their orders, while users enjoyed seamless
transactions with a wide array of payment options on Shopee, including
its mobile wallet ShopeePay.
Shopee also offered a super
collection of entertainment throughout 9.9 Super Shopping Day. Users
enjoyed all-day fun and earned special rewards with Shopee’s supersized
range of in-app games, with 250 million water requests on the crowd
favourite game, Shopee Farm.
Users actively tuned in to
Shopee Live to connect with celebrities, sellers, and brands during the
9.9 Super Shopping Day period. The number of hours spent watching Shopee
Live streams increased by 3 times compared to an average day,
highlighted by countdown and marathon streams on 9 September that
celebrated 9.9 Super Shopping Day with users across the region. Shopee
Live also gave users new ways to discover and shop the latest trends,
with 2.5 times more items purchased during live streams in this period
compared to an average day.
Highlights of 9.9 Super Shopping Day in Malaysia
9.9
Super Shopping Day was also a major success in Malaysia. Home &
Living was one of the most popular product categories on 9 September as
Malaysians turned to Shopee to spruce up their household.
Malaysians
from all walks of life made the most of 9.9 Super Shopping Day to meet
their shopping needs, in line with the increasing importance of online
shopping in the new normal. In particular, men were actively shopping
for smartphones while laundry detergents were a hot favourite among
women. Various baby-related products including diapers, wet wipes and
children face masks were a hit among users aged 18 to 34. As for
users aged 35 to 50, they mostly shopped for household products such as
home storage solutions like shelves, racks, and organiser boxes as well
as cleaning supplies like detergents, dishwashing liquid and sponges.
Meanwhile, users of all ages regardless of gender and race were seen to
be purchasing MILO, proving to be Malaysian’s all-time favourite
chocolate malt drink.
Mobile and electronic brands,
retailers and sellers on Shopee Malaysia all recorded strong performance
on 9 September. A testament to the robust demand, the newly-launched
POCO X3 NFC (6GB + 128GB) saw a sell-out of 1,000 units within the first
2 minutes of the sale, at 12.02am.
Ho closed: “9.9
Super Shopping Day kickstarts the year-end shopping season and this
year, it also marks the start of our efforts to pave the future of
e-commerce amid the new normal. We promise to work even harder with the
end goal of providing consumers with a delightful experience on Shopee,
even as we propel sellers and brand partners to new heights in the
coming months.”