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| Guardian
Corporate Brand: Quality You Can Trust, Prices You’ll Love! (Standing
from L-R): Ms. Sarol Lin, Head of Quality Assurance, Corporate Brand
Health & Beauty, Dairy Farm Group, Ms. Anna Hull, Merchandise
Director, Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen, Chief
Executive Officer, Guardian Health and Beauty Sdn Bhd, Mrs. Segolene
Defline, Corporate Brand Director, Group Health & Beauty Private
Label, The Dairy Farm Company Limited, Ms. Elyse Lee, Senior Regional
Busines Manager, Group Health and Beauty Private Label, The Dairy Farm
Group and Ms. Cheryl Young, Marketing Manager, Group Health and Beauty
Private Label, The Dairy Farm Group at the media launch of Guardian
Corporate Brand Products. |
Being mommy of two boys, besides fetching my children from school. I also need to know to how to shop and save at the same time. Glad to know nearby son's school there's a Guardian outlet. Guardian, the largest pharmacy, health
and beauty retail chain in Malaysia, is offering consumers quality they
can trust at prices they will love, through the uplift of its in-house
Guardian Corporate Brand products.
Guardian Malaysia has more than 420 stores, serving over 3 million customers per month.
Guardian
has close to 500 SKUs of its ‘house brand’ or corporate brand products
which are available exclusively at Guardian stores nationwide. These
Guardian brand products cover every aspect of life from birth,
infanthood, kids, teens, young adults, adults, families and into the
golden years.
Guardian Corporate Brand products are a
favorite with consumers regionally and in Malaysia, contributing
significantly to total sales due to their quality, high safety standards
as well as the ease-of-mind and value that they provide to consumers.
“All
suppliers must first pass a professional third party factory audit
before being approved to produce Guardian products. The products are
then manufactured under strict quality control. Mandatory quality and
safety checks are conducted before the products are marketed. Finally,
all suppliers are monitored through ongoing third party factory audits.
Surveillance checks will be conducted on products in the stores to
ensure consistence and safety,” Ms. Lin explained.
Dr.
Sharon Gopalan, Resident Skin Physician at the Life Care Diagnostic
Medical Centre, shared the peace-of-mind that comes with
dermatologically tested and proven products for the general population.
“When a product is ‘dermatologically tested and proven’
it means that patch tests have been conducted on human skin without
causing irritation or adverse reactions. A well-tolerated product is a
safer choice, especially when trying out new products,” said Dr. Sharon.
“Users should be aware of their skin type and condition
before using products. Skin type and conditions can change with age,
hormones, diet and many other factors. What may have suited the user
once, may not be suitable at a different stage of life,” she added.
 |
| Guardian
Corporate Brand Products: Dermatologically Tested and Proven, 100%
Money Back Guarantee and Recommended By The Toughest Users.(Standing
from L-R): Ms. Sarol Lin, Head of Quality Assurance, Corporate Brand
Health & Beauty, Dairy Farm Group, Ms. Anna Hull, Merchandise
Director, Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen, Chief
Executive Officer, Guardian Health and Beauty Sdn Bhd, Mrs. Segolene
Defline, Corporate Brand Director, Group Health & Beauty Private
Label, The Dairy Farm Company Limited, Ms. Elyse Lee, Senior
Regional Business Manager, Group Health and Beauty Private Label, The
Dairy Farm Group and Ms. Cheryl Young, Marketing Manager, Group Health
and Beauty Private Label, The Dairy Farm Group at the media launch of
Guardian Corporate Brand Products. |
The
regional health and beauty giant, introduced its ‘Recommended by The
Toughest Users’ seal of approval and consumer campaign that signals the
uplift of close to 500 SKUs of Guardian Corporate Brand products
including its Baby & Kids, Bath & Body, Paper, Cotton &
Wipes, Oral & Razor, Face Masks and Health product categories. Guardian
corporate brand products must conform to the stringent standards of all
the countries where they are available, giving consumers even more
confidence in their quality. I have took
some photos at the even today, you can click to view the album. They are so many products that you'll not able to see them all in the photos as not all is being displayed or show at the venue of the event.
According to Mr. Soren
Lauridsen, Chief Executive Officer, Guardian Health and Beauty Sdn Bhd,
“Guardian carefully selects high quality and safe ingredients in
formulating our products. All label claims are fully validated with
supporting documents to ensure we deliver products that are safe,
well-tested, proven, and that meet the exacting standards of our
consumers, and of the standards’ bodies in all the regions we operate
in.”
Mr. Lauridsen added that the assurance of
trustworthy quality at affordable prices will resonate in view of rising
cost living in Malaysia.
“We understand the concerns of
consumers regarding the rising cost of living. As our corporate brand is
wholly developed and produced for Guardian we are able to maintain
quality, while making them more affordable due to economies of scale.
This commitment to quality standards, and exceeding them in terms of
safety, ingredients and processes, results in consumers holding Guardian
Corporate Brand products in high regard for quality they can trust, at
prices that they love,” added Mr. Lauridsen.
According
to Mrs. Segolene Defline, Corporate Brand Director, Health & Beauty,
The Dairy Farm Company, Guardian’s bold move to prioritise its
corporate brand products is expected to be well received by consumers as
it brings the best in classic products and new trends across the region
for all age groups and product categories.
“When we
develop any of Guardian Corporate Brand products we always consider our
consumers needs while simultaneously tracking global health and beauty
trends. Our products are developed with an eye on what is ‘next’ in
health and beauty, so that consumers always have products that harness
the best of current trends in ingredients and materials as well as
technology and innovation. Combine this with our commitment to quality
assurance, dermatological testing and our money back guarantee, and it
becomes apparent why consumers are increasingly seeking out Guardian
corporate brand,” Mrs Defline said.
Guardian partners
with leading manufacturers and uses innovative formulations in the
development and manufacture of its corporate brand products. All
Guardian’s skincare and body care products are dermatologically tested
and proven to provide ultimate care and confidence for its users.
According
Ms. Sarol Lin, Head of Quality Assurance, Corporate Brand, Health &
Beauty, Dairy Farm Group, Guardian has developed a Three-step to
Quality management system that ensures Guardian delivers excellence,
safety, quality and regulatory compliance across all its corporate brands.
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| Guardian kitchen hand wash for moms that often wash and clean |
“All
suppliers must first pass a professional third party factory audit
before being approved to produce Guardian products. The products are
then manufactured under strict quality control. Mandatory quality and
safety checks are conducted before the products are marketed. Finally,
all suppliers are monitored through ongoing third party factory audits.
Surveillance checks will be conducted on products in the stores to
ensure consistence and safety,” Ms. Lin explained.
Dr.
Sharon Gopalan, Resident Skin Physician at the Life Care Diagnostic
Medical Centre, shared the peace-of-mind that comes with
dermatologically tested and proven products for the general population.
“When a product is ‘dermatologically tested and proven’
it means that patch tests have been conducted on human skin without
causing irritation or adverse reactions. A well-tolerated product is a
safer choice, especially when trying out new products,” said Dr. Sharon.
“Users should be aware of their skin type and condition
before using products. Skin type and conditions can change with age,
hormones, diet and many other factors. What may have suited the user
once, may not be suitable at a different stage of life,” she added.
The
regional health and beauty giant, introduced its ‘Recommended by The
Toughest Users’ seal of approval and consumer campaign that signals the
uplift of close to 500 SKUs of Guardian Corporate Brand products
including its Baby & Kids, Bath & Body, Paper, Cotton &
Wipes, Oral & Razor, Face Masks and Health product categories.
 |
| Baby wipes for new parents |
 |
| wide range of mask to choose from |
The
seal of approval shows that that the Guardian corporate brand products
have undergone the brand’s three-step quality assurance, with the added
ease-of-mind that selected products ranges have been dermatologically
tested and proven. All Guardian corporate brand products come with a
money back guarantee, reflecting the brand’s confidence that its product
quality and safety will meet consumers’ satisfaction.
Guardian
will be running a ‘Recommended by the Toughets Users’ campaign that
gives life to three of their most frequent consumer profiles, trendy
single women with discerning tastes, quality conscious mothers and
stylish, active men who are conscious of their appearance. Head to your
nearest Guardian store for the April catalogue for the details on
promotions.
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