Channeling the Ox year spirit, Sheng Tai International Sdn Bhd
(Sheng Tai International), a homegrown developer specialises in property
tourism, has plowed through the festival with a Moo-ving music video
(MV).
The 4-minute MV depicts how Malaysians celebrate
one of the country's biggest holiday. Focusing on the theme surrounding
family, friendship, togetherness, and happiness; the MV wishes everyone
to put all their differences together and celebrate the New Year with an
open heart and learn to embrace the country's unique culture.
Dato'
Leong Sir Ley, Founder and Chairman of Sheng Tai International, said,
"The raging pandemic has pulled some brakes on this year's Chinese New
Year celebration and we hope the MV had put together will bring in some
cheer to all of us.
"It is important to remember that in
the spirit of the Ox which has strong positive characteristics such as
hardworking and honest, we will continue doing the best that we can to
ensure all of us will have a prosperous year together," she said.
The
MV release is part of the company's CNY MCO 2.0 campaign, aiming to
bring cheerfulness to all Malaysians during this period. Sheng Tai
International celebrates this festive period with a series of fun-filled
activities on their digital platforms and has successfully attracted
many unique views, interests and participation. These include "Who took
my RM888 Ang Pao" contest, "Guess the lyrics of Sheng Tai International
CNY Song Contest", "Sheng Tai International Win Ang Pao of up to RM388"
Call out event, and the "CNY MV RM1888 cash Angpao Giveaway" which is
still ongoing!
The spirit of gifting still fired up as
Sheng Tai International also offers a chance to win an exclusive "THE
RED KIT" by Sheng Tai International. All the participants need to do is
to send a message to Sheng Tai International's Facebook page.
In
addition, Sheng Tai International also engaged with their Instagram
fans by arranging a unique contest. Participants were required to use
their Chinese New Year Instagram filter to take a photo or video and to
tag the official account to win the prizes.
In order to
lessen the distance between families this Chinese New Year, Sheng Tai
International has released a series of customised WhatsApp stickers that
can be redeemed just by sending a message to their number with a code
"I want STI stickers''.
Fully embodying the Ox Spirit,
Sheng Tai International has worked hard to bring cheer and positivity
with their creative online campaign in this trying time.
About Sheng Tai International Sdn Bhd
Sheng
Tai International Sdn. Bhd., formerly known as Sheng Tai Realty Sdn
Bhd., is a diversified property development, real estate, investment
management and hospitality company with specialised expertise in the
area of property tourism. The company was founded by Dato' Leong Sir Ley
("Dato SL Leong"), one of Malaysia's very first businesswomen who
single-handedly venture out of the country by setting up a significant
network of real estate investment platform overseas. The company offers
various categories of quality investment grade products with
professional services and a warm, humanistic attitude. We welcome
productive collaboration and corporate partnerships with the focal point
of providing our foreign and local guests with comprehensive solutions
and tailored experience.
Established in 2012 amid the
storm of global economic turbulence, our continuing success owes to our
ability to swim against the tide and see opportunity in every challenge.
Our commitment to growth and quality excellence is an approach that has
changed little since our emergence as a budding enterprise.
Locally,
Sheng Tai International Sdn. Bhd. is well known in the industry through
its subsidiaries such as Plentifield Marketing Sdn. Bhd., and Sheng Tai
Impression Sdn. Bhd. At the international front, our presence is
currently marked through our overseas arm called Sheng Tai International
(HK) Limited, which has been operating since 2012 and served as an
important gateway to the Hong Kong and Chinese markets. The company also
recently opened its China's flagship branch in Shanghai in September
2019; Tokyo in May 2020 and Beijing in October 2020.
Today,
Sheng Tai International is an award-winning developer who has branched
out across various parts of Asia, offering an extensive range of real
property products, services and brands that cater to the luxury,
upscale, and economy markets.
Sheng Tai International now
has more than 500 personnel who are highly passionate and energetic,
ensuring top quality services to our customers. The team is driven by
strong corporate values that emphasise on integrity, professionalism and
trustworthiness. Continuing our ethos of passionate expansion and
conscientious innovation, Sheng Tai International aims to set a
benchmark as the curator of contemporary living and the leading
influence in inventive real estate business models.
For more information about Sheng Tai International, please visit - http://shengtaiinternational.com