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| A traditional Chinese Diabolo performance to kick start 11street’s Gong Xi Wang Wang Campaign |
As the lunar new year dawns, 11street recently conducted a nationwide
survey to better understand the psyche of online shoppers. In total,
1,854 respondents took part, in which the findings revealed that
Malaysians are prone to last-minute shopping, and concurred that family
and friends mattered most. On that note, 11street launches its Chinese
New Year campaign – Gong Xi Wang Wang – which aims to accommodate their
shopping needs.
Bruce Lim, Vice President of
Merchandising at 11street said: “It is no secret that we have a large
and growing pool of online shoppers in Malaysia, and typically, during
festive periods such as Chinese New Year, we see a peak in online
sales.”
From the survey, 11street also found that at
least 96% of survey participants intended to shop online for the
upcoming festivity, driven by better prices, discounts and promotions.
Lim added: “This is only natural as Internet-savvy consumers will head
online to search for deals and promotions, so to evolve our offering in
tandem with consumer demands, 11street has tailored more bespoke
offering for the upcoming Chinese New Year celebration.”
Lim elaborated:
“These two services are off the back of 11street’s survey and will be
featured as a part of our last minute promotion under the Gong Xi Wang
Wang campaign. We hope that this convenience that we offer will continue
to spur shoppers to see online marketplaces as the go-to channels when
they want to shop for necessities, especially with the festive season
around the corner.”
11street’s 48-hour Delivery and Click & Collect are Music to Eleventh-Hour Shoppers
Conducted
between 22 December 2017 to 3 January 2018, 11street’s online survey
revealed that almost 60% of respondents only began Chinese New Year
preparation 14 days before – a figure that tripled those who started
prepping 28 days prior to the festivity. More interestingly, almost half
of this majority admitted to only planning three days before the big
day.
Good news to Malaysian shoppers! Being a Malaysian I know that we have a shopping behaviour of last minute shopping, no worry of this last minute shopping as 11street’s Gong Xi Wang Wang campaign will appeal
to last-minute shoppers, with a 48-hour delivery to those in Klang
Valley,
and a
‘Click & Collect’ service to enable shoppers to
eliminate wait time for shipment and collect their purchases themselves
at selected physical stores nationwide. Being busy mom of two boys, this is good news to me as I still have time to shop shall check out the shopping list that I haven't do.
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| Bruce Lim, Vice President of Merchandising for 11street and team posing for photo at their Chinese New Year media Luncheon event. |
Malaysians Consumers Have Big Hearts and Hold Strongly to Traditional Values
The survey also disclosed that 70% of participants were willing to
spend on their family and loved ones during Chinese New Year, with three
times more spending to purchase items for gifting purposes, rather than
for themselves. Among the top five activities these respondents wished
to partake in with their family included dining out, visiting friends,
shopping for those they cared about, watching a movie together, and
travelling to a foreign country.
“It is heart-warming to
know that our Malaysian consumers hold such great values, and to give
them greater convenience to shopping on our platform, we have ensured
that our Gong Xi Wang Wang campaign has a variety of gift hampers,
e-vouchers for restaurants, even travel deals. Our survey has helped us
understand the needs of these shoppers, so we will continue to procure
offerings that meet their demands,” Lim added.
At the same time,
77% of the respondents confessed that they would buy clothes and shoes
online – a figure that was three times more than food. Meanwhile, a pool
of participants acknowledged that the top three categories they
would purchase online are fashion items such as Chinese traditional
wear, cheongsam, and groceries including food and beverages, as well as
home and living items as they prepared for the festivity.
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| Bruce Lim, Vice President of Merchandising for 11street and guests tossing the Yee Sang to signify the launch of 11street’s Chinese New Year Gong Xi Wang Wang campaign. |
Gong Xi Wang Wang Campaign with over RM20 million worth of Ang Pow Coupon Giveaways
In
conjunction with Chinese New Year, 11street’s Gong Xi Wang Wang
campaign will be giving away over RM20 million worth of Ang Pow coupons
applicable to more than 10 million products with overall discounts up to
88%. Other offers include ‘good luck flash deals’ with
selected
products for as low as RM0.88.
During the campaign
period, 11street will also be selling PETRONAS e-vouchers at up to 30%
discount off the original price value allowing Malaysians to gather with
family and friends for visiting, dining and outing, on top of a
plethora of gift hampers and Chinese New Year dining deals.
11street Targets 50% Increase in YoY Chinese New Year Business
“This
year, 11street’s Gong Xi Wang Wang campaign is set to alleviate the
stressors of the Chinese New Year preparation process, while ensuring
that consumers experience a whole new level of online shopping. At the
same time, we aim to hit at least a 50% increase in Gross Merchandising
Value off what we achieved last year in the same period.
“We
understand that with today’s busy schedule, there will be limited time
to make preparations, so we endeavour to be their best shopping partner
and help them invest more productive time into shopping, and save the
extra time in preparation for a meaningful Chinese New Year celebration
with their loved ones,” Lim concluded.
Participating
brands include Caring Pharmacy, ELBA, Empire Hamper, Fujiaire, HETCH,
Kinohimitsu, Mamy Poko, NIVEA, NONG SHIM, SONY, Super, Tesco and Total
Image.
During the campaign period, the highly-anticipated SONY Xperia
XA2 Ultra smartphone is
available for pre-order on 11street from 20 to
31 January 2018.
For more information on 11street and the Gong Xi Wang Wang campaign, please visit www.11street.my
About 11street (www.11street.my)
11street
is a trustworthy and convenient online marketplace that offers a great
variety of products at competitive prices. It strives to revolutionise
today’s consumers’ online shopping experience by making it more
personalised and engaging. 11street has a diverse selection of product
categories which are tagged on Fashion, Electronics, Groceries, Health
& Beauty, Kids & Baby, Leisure & Sports, Home & Living,
and Books & Services including deal offerings like E-vouchers.
11street is also an optimised marketplace where its merchandising
ecosystem, education and training programs can fully support sellers
regardless of the size of their businesses. Established in Korea since
2008, 11street is now one of the top global e-commerce marketplace
providers with 400,000 sellers serving over 30 million consumers
worldwide. 11street also has a presence in Turkey and Thailand, known as
n11 and 11street respectively. For more information, please visit
http://www.11street.my.
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