AEON ADVANCES TOWARDS OMNI-CHANNEL STRATEGY

AEON CO. (M) BHD. and honestbee have signed a Memorandum of Understanding (MoU) to form a business alliance. This alliance will enable both parties to develop and formulate new services that better match the rapidly changing customer demand, by establishing a framework of cooperation to merge their unique strengths. The collaboration stems from the growing trend of online purchase pattern and a desire to innovate its offering to enhance value for Malaysians.

Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD commenting on AEON’s future plans for its e-commerce segment which will include similar innovations in the pipeline.

Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. said: “Owing to decades of support from our customers, we have established a nationwide presence. We believe our strength lies not only in the wide-range of products and services, but also in the customers’ trust in our reputable brand. In order to enhance the value for our customers by moving towards an omni-channel retailer, we want to combine our strengths with honestbee’s expertise to digitalise our customer’s shopping experience.

Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD (third from left) and Ms Marianne Chuo, Country General Manager of honestbee Malaysia (second from right) exchanging handshakes after the official signing of the memorandum of understanding (MoU) witnessed by Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD. (first from left), Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD (second from left) and Mr Kunimasa Nakamura, Deputy General Manager, honestbee Japan (first from right).

Adding Value to An Established Grocer
Honestbee is an online concierge and delivery service with presence in eight countries. According to Marianne Chuo, Country General Manager of honestbee Malaysia, the way Malaysians consume shopping today differ greatly from how it was a decade ago. “One of the key drivers for the success of the online retail sector is convenience. As a trusted online concierge, we are always evolving with time to offer our customers a whole new level of committed reliability. We curate our logistics in a way in the most efficient and effective way when delivering products, ranging from fresh produce to dry goods. We look forward to a successful collaboration with AEON CO. (M) BHD.”


As the pilot project of this alliance, AEON Mid Valley store will initiate honestbee’s personal shopper service. Customer who live within 17 km radius from the store will enjoy a minimum 1-hour delivery service for the purchase of listed grocery products (subject to availability of the timeslot).


Washizawa added: “We are proud to launch this new service at our flagship store, AEON Mid Valley. We will closely monitor the feedback and demands from our customers, and consider to expand this service both in terms of regional and in merchandise offering. I am delighted to share that AEON CO. (M) BHD. will have more of such innovations in the pipeline.”

(L – R) Honestbee mascot, Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD., Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD., Ms Marianne Chuo, Country General Manager of honestbee Malaysia, Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD. and Mr Kunimasa Nakamura, Deputy General Manager, honestbee Japan posing with some of the products which can be purchased from AEON MidValley through honestbee’s online platform.

“At honestbee, our expertise lies in ensuring that our customers receive their purchases almost as soon as they have put in their order. As such, we are extremely proud to be appointed as AEON CO. (M) BHD.’s partner in their endeavour to venture into on-demand delivery service,” Chuo added.

As an introductory offer, every new customer will get to enjoy a RM50 discount with a minimum spend of RM120. To enjoy this benefit, new customers need to key in the promotional code of “AEON50HB” to redeem any time before 1 March 2018. This is good news for busy mom like me, as I am always on the go to fetch children. I shall let my friends to know about this too.

Just want to share about shopping, first we choose the dry food, then only we only choose the frozen food. Just like our usual shopping for groceries, before heading to cashier, we'll pick up the frozen products last to go cashier for payment. Is this the way, you always shopping for groceries? 

Leading Korean Skincare Range – Ginkgo Natural – Graces the Shores of Southeast Asia through 11street

From left to right: Lee Yong Jin, Managing Director of CJ IMC for Southeast Asia; Bruce Lim, Vice President of Merchandising for 11street; Agnes Lim, Malaysian model and actress; and Lee Young In, Managing Director of Ginkgo Natural/Charmzone; posing at the exclusive launch of Ginkgo Natural on 11street

Popular Korean skincare product, Ginkgo Natural, is finally available in Malaysia through the local e-mall

In a time where the weather is erratic in Malaysia, Korean-made Ginkgo Natural promises to nourish the skin to keep it feeling fresh and lively. The Ginkgo Natural range is one of many prestigious products, backed up by research and certified patents. This drive for quality is one of the reasons for their establishment in over 20 countries such as China, Japan, USA and now Malaysia.

Ginkgo Natural is the best-selling all-natural range curated under the multi-billion dollar Korean cosmetic giant, Charmzone. This popular skincare brand is now brought to Malaysia’s shore by its sole distributor, CJ IMC - Korea’s leading cosmetic distributor and premium merchandiser.

11street, one of the largest e-malls in Malaysia, is proud to be the first in Southeast Asia to feature exclusively the range of Ginkgo Natural products to cater to the Malaysian market.


“Charmzone is very established in Korea, so it gives us great pleasure to partner 11street to feature our Charmzone’s Gingko Natural range for the very first time in Southeast Asia. Ginkgo Natural is one of the most popular Korean cleansing products that has hit strides in the Korean market through e-commerce. While e-commerce is already at its peak in Korea, Malaysia is still in its growing stage; therefore, it presents us with the perfect opportunity to tap into the Southeast Asian market through 11street to extend our products to lovers of Korean skincare in Malaysia. We believe we can achieve this through 11street, thanks to the enormity of its platform and Malaysians’ admiration towards Korean culture,” said Lee Yong Jin, Managing Director of CJ IMC Southeast Asia.

Bruce Lim, Vice President of Merchandising at 11street sharing an anecdote with the audience at the exclusive launch of Ginkgo Natural on 11street

Vice President of Merchandising for 11street, Bruce Lim said during the media event: “We are motivated by this partnership with Ginkgo Natural to provide high quality, prestigious and affordable beauty products for our consumers. As part of our recently launched ‘Shop The World’ campaign, we aspire to bring in more international products for our Malaysian market. Therefore, by bringing in renowned brands such as Ginkgo Natural, 11street sees an opportunity to build bridges between the brand and our consumers. We believe that Ginkgo Natural is a good fit due to its product efficacies, thanks to its all-natural ingredients. Ginkgo Natural is one brand that packs a silent but robust punch.”

Lee Yong Jin, Managing Director of CJ IMC for Southeast Asia introducing Ginkgo Natural for the very first in Southeast Asia through 11street

As part of the partnership, 11street will feature Ginkgo Natural’s basic skincare range, which encompasses three steps – cleansing, toning and moisturising. For the first step, Gingko Natural features the Cleansing Tissue for make-up removal, and the Cleansing Foam to clean off residue make-up and is suitable for all skin types. Meanwhile, the Ginkgo Natural Skin Toner helps tighten pores and balances skin pH after cleansing, to prepare it for the third step – moisturising. Ginkgo Natural suggests the use of its Essence to lock in moisture and promote skin repair, before applying the Emulsion in the day, or the Cream at night. The former leaves a light and lingering feeling on the skin, while brightening it up at the same time. The latter supplies skin with more moisture, yet making it feel light and fresh.


Using state-of-the-art technology, Ginkgo Natural effectively nourishes the skin, leaving skin soft and dust-free. Ginkgo Natural harnesses the anti-oxidative power of ginkgo leaves to nourish and protect skin against everyday stress and damaging environmental elements. The ECOCERT-certified Ginkgo Natural range is made up of 95% natural ingredients, and contains zero mineral oil components.

Agnes Lim, Malaysian model and actress posing with a Ginkgo Natural product at the exclusive launch on 11street

Agnes Lim, Malaysian actress and model who was present at the partnership announcement shared: “The products from Ginkgo Natural leave a fresh feeling on my face upon application. It certainly is a welcomed feeling, given the unpredictable weather conditions in Malaysia. The best surprise came in the form of the cleansing tissue, which is also Gingko Natural’s most sought-after product. It is ultra-soft, so it feels good on the skin and completely and effectively removes make-up. It is perfect for someone like me, who is always on-the-go.”

The full range of Ginkgo Natural products available exclusively on 11street

11street introduces special promotions for Ginkgo Natural products under 11street’s ‘Shop The World’ campaign, which runs from 1 March to 3 April 2017 with up to 65% discounts on Ginkgo Natural products and free shipping to West Malaysia.

During the promotion period, these products will range from RM7 to RM119.97 with an additional exclusive 15% discount coupon available for download on the Ginkgo Natural promotion page on 11street.

For more information on Ginkgo Natural products on 11street, please visit (http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=584882).

About CJ IMC

CJ IMC Korea is no 1 global partner of excellent Korean products as a professional merchandising company. CJ IMC Korea is doing trading of various products such as beauty, fashion, kitchen and living directly and indirectly oversea with IMC global. Core competence of CJ IMC is know-how in product design, sourcing and sales from 20 year’s experience of CJO. Mission of CJ IMC is to ensure product competitiveness for CJ O Shopping and CJ Global JV sites. CJ IMC making inroads into the world market, first landed country was in China since 2004. CJ IMC Malaysia is the 10th country which landed in Malaysia on February 2016. CJ IMC Malaysia strategy plan for year 2017 is to expand on CJ’s private brands and global distributorship brands from Korea. CJ IMC Malaysia targeted to penetrate into 3 main channel which includes home shopping channel, online channel and offline channel.