Shopee: Malaysians are taking self-care more seriously

Shopee Malaysia data indicates that Malaysians are better adapted to feeling joy and showing appreciation to themselves in a post-pandemic world. 

 

More Malaysians are going online for their self-care needs, according to shopping data observed by Shopee Malaysia. Since the pandemic began, demand for products that help shoppers improve their well-being, reward themselves, and reduce stress has increased by 6 times on the platform.

In 2021, Shopee has found that physical and environmental wellness rank among Malaysians' top needs when shopping online. In particular, 42% of products bought focused on physical wellness, 26% environmental wellness, 25% social well-being, with the remaining for psychological and spiritual wellness.

“These findings highlight how Malaysians' preferred ways of taking care of their well-being have evolved over the last two years, signaling the rise of new opportunities for self-discovery and personal growth. We are pleased to have been able to support Malaysians every step of the way, to help them discover what they need,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

Malaysians are putting physical well-being as their top priority. Compared to 2019, Malaysians were 6 times more interested in purchasing items related to eating well, exercising, personal grooming, and personal hygiene. Personal grooming items were the most popular subcategory for physical self-care, with approximately one-third of these consisting of skincare products such as face masks, face scrubs and peels, makeup, facial oils, essence and serums.

Malaysians’ appear to be prioritizing more environmental self-care by creating healthier living environments, because demand for home improvement, decoration, and home organization increased the most at 10 times in the last two years on Shopee’s marketplace since 2019. For example, DIY supplies, fragrance and candles, artificial flowers and plants, wallpapers and wall art, shelf racks, desk organizers and storage baskets. This may not be surprising as many people would have had to reevaluate their living spaces if they spent more time working, home-schooling, or pursuing indoor related hobbies at home.

Looking at social well-being growth trends, Malaysians demanded 5 times more products to educate or nurture babies and pets in the last 2 years. Items sold related to pet supplies grew the fastest in this category, with pet toys, pet grooming, pet fashion, pet homes and pet accessories increasing 13 times from 2019 to 2021.

Shopee has also seen Malaysians gaining higher interest in learning new skills and cultivating hobbies such as reading, journaling, playing board games, and playing musical instruments, which provide a form of digital detox and promoting better psychological self-care. Items sold related to such hobbies have since grown an impressive 6 times in the last two years.

Malaysians are also embracing self-care offline, using digital payments. For the full year 2021 compared to pre-covid 2019, the adoption of ShopeePay, Shopee’s integrated mobile wallet, for self-care categories orders increased the most for sports and outdoor products, games, books and hobbies, and health and beauty. The highest uptake was for games, books, and hobbies, with a 60 times increase in adoption.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

The Huat never stops with Shopee’s Feb Fiesta

We’re now midway through our 2022 Chinese New Year and many of us are not ready for it to come to an end just yet. Shopee is here to shed some joy to the end of our Chinese New Year spirit! 

 

The Shopee Feb Fiesta: The Huat Continues! Campaign will be taking place on 8 and 9 February to help you re-start your shopping momentum post-Chinese New Year.

On these 2 days, you can spend your CNY earnings on the best valued deals for money! At 12AM, 12PM & 8PM, you can continue to claim and enjoy up to 90,000 88% Coins Cashback Vouchers and up to 500,000 Free Shipping Vouchers.

Moreover, there will also be Limited Time Deals where you can continue to enjoy 88% off selected items such as Panaletrik Air Fryer Large (3.8L) AirFryer at RM127.88 [RRP: RM795], MBH Lunar Mini Sonic Waves Facial Cleansing for RM18.90 [RRP: RM129.90], Arctic Hunter Storage Board Packing Organizers priced at RM14.50 [RRP: RM49] and more.

Specially curated 88 Sen Deals will also be available for you to enjoy. Some of these deals include Goat Milk Pudding for your cat, Soft Facial Tissue Paper Pack, Essential Oil for that diffuser you have, and many more waiting for you.

At 12PM and 8PM you can also continue to earn some Shopee Coins with the infamous Shopee Shake with up to 88,000 coins up for grabs. In the festive spirit, you can also invite your family and friends to join in the Huat Together Gether game to get rewards of vouchers and coins in groups 8 to win vouchers worth RM3 off with a minimum spend of RM10.

To find out more about Shopee Feb Fiesta: The Huat Continues!, head to https://shopee.com.my/m/shopee-feb-fiesta. 

 

 

 

SPAN OFFERS RM200 VOUCHER TO BUY WATER-EFFICIENT WASHING MACHINES IN THE JIMAT AIR 1.0 CAMPAIGN

Suruhanjaya Perkhidmatan Air Negara (SPAN) is teaming up with Shopee to encourage Malaysians to use water-efficient products through the Jimat Air 1.0 campaign, from now to 31 December 2021. 

 

Malaysian households will be provided with a RM200 voucher when buying the selected water-efficient washing machines approved by SPAN through the e-commerce platform. There are more than 200 types of washing machines carrying the “Jimat 1.0” tag for ease of identification, to be featured in this campaign via a microsite.

The Jimat Air 1.0 microsite can be found in the Buy Malaysia in-app portal on the Shopee app homepage. Users can also reach the microsite by typing “Jimat Air” or “SPAN on Shopee” at the search bar.

Dato' Haji Ahmad Faizal bin Abdul Rahman, SPAN Chief Executive Officer said “Due to the increase of economic activities and population as well as urbanization, clean water has already become a scarce commodity in the country, therefore, it is important to educate the mindsets of Malaysians towards water conservation. I am hoping that each Malaysian can gradually reduce the amount of water that they consume daily through the awareness of programs such as the Jimat Air 1.0 campaign. Our ultimate goal is to reduce the country’s water consumption from the current 241 litre per capita per day, to 160 litre per capita per day by 2030.”

Kenneth Soh, Shopee Senior Manager (Marketing) said “Water plays an important role in our daily lives. Everyone has their responsibility in ensuring sufficient resources for years to come. Besides environmental conservation, consumers will not only obtain the savings from the vouchers, but they will eventually be benefitting from the reduction of their water bills. We thank SPAN for allowing us to be a part of this campaign which has a lasting impact not just on the lives of people but also the environment.”

For greater savings and a more rewarding experience, Malaysians can also look for deals during the e-commerce platform’s 10.10 Brands Festival which will take place from 20 September till 10 October 2021. The 10.10 Brands Festival will be offering Free Shipping Vouchers with a minimum spend of RM10 and 50% off Big Brand Discounts, along with a chance to Tap and Win a Toyota Vios. The lucky winner will be announced on 13 October 2021.

To find out more details regarding the Jimat Air 1.0 campaign, visit https://shopee.com.my/m/jimatair.

DARE TO BE YOU ON REALME FANS FESTIVAL 2021 Grab your realme Book during its first sale on 27th August

realme Malaysia today announced its annual 828 Fans Festival themed 'Dare to Be You' which will be starting from 27th August 2021 to celebrate with more than 100 million realme fans all over the world. realme’s 'Dare To Be You' campaign is a celebration of the restless spirit of those who dare to live their own truths despite the judgements and obstacles they may face. This celebration offers realme fans exciting deals up to 65% off and prices from as low as RM79. Fans can also grab realme’s latest innovative products like its realme Book in the 2 days’ celebration.

“The 828 Fans Festival is organized to encourage youth to be themselves and become important new forces in changing the world. In conjunction with the celebration, there will be many exciting deals available during the 828 Fans Festival for Malaysian fans where they can experience the best quality devices at an affordable price and be part of realme’s ecosystem. We hope all our fans won’t let those nay-sayers stop you from achieving your dream whether you’re into photography or a professional mobile gamer, go for it and Dare to Be You,” said Tiffany Teh, Brand Director of realme Malaysia.

realme Book First Sale 

 

In conjunction with Shopee’ 9.9 Super Shopping Day, the first sale of the realme Book in the Malaysian market will be taking place on 27 August 2021 via realme’s official store on Shopee. The device comes in two variants, with prices ranging from RM2,499 to RM3,499; each device is assured with a two-year warranty. The realme Book comes in Real Blue and Real Grey, enabling young creators to opt for their desired laptop with trendy and stylish colours.

Products Price & Promotion

No Products RRP (RM) Promo Price (RM)

Shopee

1 realme Buds Q2 129 79

2 realme Watch 2 229 149

3 realme Watch S 369 249

4 realme Book i3 (8GB + 256GB) 2,999 2,499

To find out more about realme’s promotions on realme Fan Festival 2021, please visit realme Official Store on Shopee or follow our Facebook page and Instagram at @realmemalaysia.

#realmeFanFest2021

Calling all 18 - 20-year olds: Activate your ShopeePay Premium and get RM5 free credit today

ShopeePay is currently running its Activate ShopeePay Premium campaign till 31 May where youths aged 18 to 20 will receive a bonus of RM5 when they verify their ShopeePay accounts with their national registration identity cards (NRICs).

After the verification process is completed, the RM5 will be credited into their ShopeePay account within 5 working days.

ShopeePay is an integrated mobile wallet that will fulfil your payments needs both online and offline.

Today, ShopeePay is accepted nationwide and covers a variety of services including shopping malls, grocery stores, F&B and petrol stations, with popular merchants like Black Whale, Tealive, myNEWS, Carl’s Jr, Boat Noodle, TGI Fridays, Kenny Rogers Roasters, Caltex, MR DIY and Mydin.

The Activate ShopeePay Premium campaign comes ahead of the Ministry of Finance’s recently announced eBelia programme which will provide youths aged between 18 and 20 as well as Malaysians who are studying full-time at a higher education institution the opportunity to claim RM150 in e-wallet credit starting from 1 June 2021.

Students who choose to claim the RM150 eBelia credit via ShopeePay can expect to receive even more benefits that are not to be missed!

With something big coming your way, be prepared and activate your ShopeePay Premium account today - https://shopee.com.my/m/activate-verify-shopeepay

Terms and conditions apply.

FAMA AND SHOPEE TO INCREASE PARTICIPATION OF LOCAL FARMERS AND ENTREPRENEURS AFTER ENCOURAGING E-FAMAPLACE PERFORMANCE

The Federal Agriculture Marketing Authority (FAMA) and Shopee are looking to invite more local farmers and entrepreneurs into their eFAMAPLACE campaign after recording nine times return on investment (ROI) in just two months since the campaign began on 17 December 2020. 

From left: Datin Rita Sosilawati, Erma Fatima (Mak Cun), and Senior Director of FAMA’s Market Promotion Division, Pn. Rosilawati Abu Hassan prepares local delicacies using the freshest ingredients from eFAMAPLACE on the 3.3 Mak Cun Supermarket Show on 1 March. Stay tuned on 3 March at 5PM for another FAMA edition on more mouth-watering recipes.

 

To digitalise marketing for Malaysia agrofood products, FAMA has established strategic collaboration with e-commerce operators including Shopee. eFAMAPLACE on Shopee is part of FAMA’s continuous efforts to help farmers and entrepreneurs open online stores and equip them with digital marketing knowledge. The aim is to prepare them for more challenges in the face of the Covid-19 pandemic. FAMA’s Agrobazaar Malaysia store on Shopee which opened in May 2020 has listed more than 250 products produced by local farmers and entrepreneurs.

The eFAMAPLACE features a microsite that is home to 7,000 items ranging from fruits and vegetables to seafood, poultry as well as flowers. Malaysians can find durian, tomatoes, starfruits, dragon fruits, beef, chicken, fresh cut flowers, orchids as well as anchovies, cooking paste, spices and more, making it a one-stop site to source for Malaysian agro-food products. To access the e-marketplace, Shopee users only need to type “FAMA” or “eFAMAPLACE” in the search bar.

The campaign now seeks to assist even more local farmers and entrepreneurs to set up their online stores on Shopee, and will collectively be marketed via the eFAMAPLACE microsite. To encourage users to purchase and support local products, FAMA has allocated 50,000 vouchers valued between RM5 to RM20 for the entire duration of the campaign till August 2021.The vouchers that have been redeemed in the past two months since 17 December 2020 so far have recorded more than half a million Ringgit in sales.

Dato’ Zainal Abidin Yang Razalli, Director General of FAMA said, “From the results thus far, we can see that digital marketing is essential. Therefore, FAMA will encourage our farmers and entrepreneurs to venture into digital marketing which enables them to market their products directly to consumers for everyone’s benefit. Our partnership with Shopee has proven to be an effective method to assist local farmers and entrepreneurs expand their market reach. Shopee has also committed to support the farmers and entrepreneurs with onboarding and education via Shopee University. We hope that these efforts will improve the standard of living for farmers and entrepreneurs nationwide.”

To match FAMA’s contribution, Shopee is providing support in the form of publicity and exposure to the sellers via its marketing assets on the App, website and through social media. Efforts by Shopee to promote local produce and products include dedicated livestreaming shows with Shopee Celebrity Squad A-lister Erma Fatima or better known as Mak Cun via its channel Shopee Live.

Commenting on the collaboration with FAMA, Ian Ho, Regional Managing Director of Shopee said, “In a win-win for local communities, we are able to give consumers access to agricultural products directly from the hands of the local farmers and entrepreneurs through this campaign. Our partnership with FAMA empowers the agricultural community and shows how e-commerce breaks longstanding divides between farmers, fishermen and the direct consumers of their goods. It is truly humbling to be given this opportunity to support the digitalisation of Malaysia’s agricultural economy by providing a robust ecosystem for fishermen and farmers to sell on.”

To know more about eFAMAPLACE, users can tune in to Shopee Live at 5PM on 1 and 3 March 2021 to catch the FAMA edition of the Mak Cun livestream series. Hosted by Erma Fatima, together with Datin Rita Sosilawati on 1 March and Datin Nur Shahida binti Mohd Rashid on 3 March together with Senior Director of FAMA’s Market Promotion Division, Pn. Rosilawati Abu Hassan, they will share mouth-watering recipes using the freshest ingredients available at eFAMAPLACE. They will also be giving away exclusive vouchers during the shows for users to enjoy attractive savings when they shop at eFAMAPLACE.

Users who check out eFAMAPLACE during the Shopee 3.3 Supermarket Sale from now till 3 March 2021 will also enjoy RM20 off with a minimum spend of RM80. Additionally, the 3.3 Supermarket Sale is offering users free shipping with minimum spend of RM10, daily 50% deals and bargains from as low as 33 sen when they shop on Shopee.

Shop and support local farmers and entrepreneurs at eFAMAPLACE via https://shopee.com.my/m/efama.

FAMA, Shopee Host First Virtual Durian Fair

 Hello Tuesday, how's everyone doing? Any Durian lovers here? If yes, stay on this page to read.

The Federal Agricultural Marketing Authority (FAMA) is working with Shopee, Malaysia’s no. 1 e-commerce platform on yet another initiative, the Durian E-Fiesta, as a display of commitment to its e-commerce agenda.

Dato’ Zainal Abidin bin Yang Razalli, Director General of FAMA said, “When the Covid-19 outbreak in Malaysia was at its peak back in March, it took the entire country by shock and various sectors including agriculture were no exception. Prior, no one thought they could sell their fresh and frozen produce online, but the outbreak led to many including farmers exploring selling online for the first time. This move is also in line with the Prime Minister’s hope that the business sector improve on e-trade and make it a new business channel. That is why, we are working with Shopee to further incentivize the agriculture sector to stay in the online game and more importantly, for more farmers to benefit from e-commerce, even post-RMCO. We will do this via a series of thematic campaigns starting with the Durian E-Fiesta on Shopee in conjunction with the durian season that is upon us.”
The Durian E-Fiesta on Shopee will be the first-ever virtual durian fair in Malaysia. Taking place from 15 to 19 July and featuring over 220 deals, durian lovers can choose from a myriad of durian species such as Musang King, Udang Merah, D24, Hor Lor, Kampung, amongst others.

As an impetus for enterprise transformation, both FAMA and Shopee will provide durian sellers with a boost through funding of attractive vouchers like the RM5 off with a minimum spend of RM1, RM20 off with a minimum spend of RM100 and more. Additionally, consumers can also find Musang King on Shocking Sale for only RM10 during the Durian E-Fiesta.

Commenting on the collaboration with FAMA, Ian Ho, Regional Managing Director of Shopee said, “It is usually the incubation period for both the sellers and consumers that is most difficult. First, we need to ensure that sellers stay in the system and that their service is up to par. Simultaneously, we have to train consumers' acceptance and get them used to buying their fresh produce online. Therefore, we are very encouraged to have a partner like FAMA that has a deep understanding of the e-commerce ecosystem and is willing to work with us to propel the digitalisation of Malaysia’s agriculture sector. Additionally, what better time than now to do this as Malaysians have an undeniable love for durian.”

Both organisations also accounted for those who do not appreciate the King of Fruits. The Durian E-Fiesta will also have other local selections such as mangosteen, mangoes, pineapples and more at the campaign. The first edition of this campaign will be limited to Klang Valley and to ensure the freshness of the fruits, deliveries will be made the following day once orders are placed.

Fruits, particularly durian sellers will receive maximum marketing support and exposure throughout the campaign via in-app banners, dedicated microsite, push notifications and more.

It is understood that FAMA and Shopee’s objective for this long-term partnership is to push the agriculture sector to be self-sustainable in the long run.

Shopee, on the other hand, revealed that over 2 tonnes (2,000kgs) of durians were sold on its platform within 24 hours upon receiving exposure in its 6.6 Super Sale campaign last June. Keyword ‘durian’ has also been one of consumers’ most searched words on the platform.
To satisfy your durian cravings, head over to https://shopee.com.my/m/durian-e-fiesta

In addition to the Durian E-Fiesta, FAMA will also be extending vouchers to customers who purchase products from their official store on Shopee.

Visit https://shopee.com.my/agrobazaar_fama to enjoy a RM10 off with minimum spend of RM50 on items such as chicken, beef, vegetables, fruits and more.

Shopee 9.9 Super Shopping Day is Back: the Biggest Annual Shopping Event in Southeast Asia and Taiwan

(L-R): Abdul Sani Abdul Murad, Chief Marketing Officer, RHB Bank; Sier Kar Teck (薛嘉德), Director of Retail Payments Division, PayNet; Ian Ho (何子翔), Regional Managing Director, Shopee; Andrew Tan, Co-founder of KLFW; How Lih Ren (候立人), Head of iTelco, Digi; and Catherine Mak (麦凯怡), Online Marketing Manager, XES after the panel discussion on building a thriving e-commerce ecosystem through strategic partnerships

Busy lifestyle didn't stop me from doing things I love, yeah having some time off I would be browsing online and online shopping is one of my interests as I can shop online without going out for shopping. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its biggest annual regional shopping event, Shopee 9.9 Super Shopping Day. After last year’s successful 9.9 event which saw a three-fold uplift in orders and a five-time increase in site traffic, Shopee is upping the ante this year with a 14-day mega shopping event from 27 August to 9 September.

With over 10,000 sellers, 120 brands, and 40 corporate partners on board, users can enjoy a diverse range of unbeatable deals across all product categories on Shopee 9.9 Super Shopping Day. Leading up to 9 September, Shopee will be featuring a lineup of special themed days, each with exciting promotions including flash sales and up to 99% off various products in line with the focus of the day.

“Shopee has grown tremendously in the past year, and we are quickly becoming the online shopping destination of choice for both shoppers and sellers not just in Malaysia, but across the region. This is the third year that we are running the annual 9.9 shopping event in Malaysia, and it’s set to be our biggest ever. Shopee 9.9 Super Shopping Day was launched to thank all our users; in line with this, we have continued to strengthen our ties with leading brands to provide more exclusive offers, and launched new initiatives to elevate the overall shopping experience,” said Ian Ho, Shopee’s Regional Managing Director during the launch ceremony.

(Top row, 2nd and 3rd from left): Malaysian personality, Ruhainies joins Ian Ho (何子翔), Regional Managing Director, Shopee on stage at the Shopee 9.9 Super Shopping Day launch ahead of the campaign which starts from 27th August through 9th September 2018

Revel in super themed days, including the Super Shocking Sale
Starting 27 August, users can immerse themselves in a non-stop 14-day shopping marathon featuring back-to-back themed days every 24 hours. On each day, users can shop countless promotions in line with daily themes, starting with Super Brands Festival on 27 August. During Super Brands Festival, Malaysians can score amazing deals of up to 99% off on the hottest products from a wide variety of all-time favourite brands including Nestle, L’Oreal, Russell Taylors, honor, Mead Johnson, Elianware, Her Jewellery, Thunder Match, Watsons and PETPET. Additionally, Shopee has teamed up with corporate partners such as Citibank, VISA, Hong Leong Bank and BHP to provide further value to customers after they have gone offline.


Users can also check out awesome deals on the hottest celebrity products at Shopee Celebrity Squad. Since its launch in May, Shopee Celebrity Squad has been well-received by ardent fans of iconic local stars including Dato’ Sri Siti Nurhaliza, Nora Danish, Emma Maembong.


Be sure to mark the 9 September as Shopee will be featuring 9 thrilling rounds of Shocking Sale promising up to 99% off the most popular products. In addition, users can also earn exclusive vouchers offering huge discounts on various product categories including Fast-moving Consumer Goods (FMCG), Fashion, Electronics, and Lifestyle.
  

Shopee Shake with 99 million Shopee coins pool
Since its debut last year, Shopee Shake Shake has seen over 70 million plays by tens of thousands of users. To fuel the Shopee Shake craze on Shopee 9.9 Super Shopping Day, Shopee is supersizing the coins pool to a huge 99 million coins throughout the campaign. That’s not all, Shopee will go ‘kaw kaw’ by opening 9 time slots on 9 September, with 2 plays per user per slot; so players can shake and win up to 18 times in 24 hours.


Not only are deals bigger and better, Shopee 9.9 Super Shopping Day will also see the convergence of some of the largest retailers and industry players in the country. As part of the 9.9 Super Shopping Day launch, Shopee hosted a panel discussion titled Building a Thriving E-commerce Ecosystem through Strategic Partnerships, where leaders from renowned brands such as PayNet, RHB, KLFW, Digi and XES shared their ideas on nurturing the e-commerce ecosystem in Malaysia.


“E-commerce in Malaysia is constantly evolving, and because of robust partnerships within the industry, consumers are enjoying improved payments and logistics, greater product variety, increased convenience and better deals on their favourite products. We have packed Shopee 9.9 Super Shopping Day with a comprehensive suite of deals and promotions tailored to our users and we are confident shoppers will enjoy an unmatched online shopping experience at our largest annual regional shopping event,” Ho concluded.


Visit shopee.com.my/99 to find out more information. Download the Shopee App for
FREE via the Apple App Store or Google Play Store.

About Shopee
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.


Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.


Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.