GUARDIAN UNVEILS STATE-OF-THE-ART PREMIUM FLAGSHIP STORE CONCEPT

Guardian Malaysia unveiled its brand new, state-of-the-art flagship store, its biggest Guardian store in Southeast Asia, at Mid Valley Shopping Mall, Kuala Lumpur. The leading pharmacy, health and beauty retail chain in the country has strengthened its business offering with this unique 7000-sq-foot concept store, leveraging on the latest global health and beauty trends, and ever-changing consumer trends. 

Describing this new store concept as ‘revolutionary’ and ‘evolutionary’, Priscilla Wu, Managing Director, Health and Beauty, Malaysia and Brunei, said:

“Guardian customers will get to enjoy a brand-new shopping experience in our new premium flagship store. It symbolises the strong growth and continued success of the Guardian brand in Malaysia and is proof of Guardian’s relentless commitment to offer the best health and beauty products in the market at the best value for our customers.

“Our investment in this new store concept translates to a superior and best-in-class customer shopping experience with new categories of products that have evolved together with new consumer demands and trends. It will provide our customers with a more personalised, informative and interactive shopping experience. We will also introduce over 30 new skincare and cosmetic brands into our store, with 20 new skincare ranges and over 10 new cosmetic brands, many of which are exclusive to Guardian.” 

 

The new brands include bath care brand Tanamera Natural Bath care, and exclusive hair care brands from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime) and Korea (Mise En Scene and Ryo). 

The Guardian flagship store’s unique layout will feature new product segments such as a Clean & Natural Beauty section featuring skincare, haircare, and cosmetic products that are formulated with safe, non-toxic, and environmentally friendly ingredients, a Tweens section with fun, colourful and safe beauty products for young shoppers aged 8 to 12 years old, and a first-of-its-kind Salon-At-Home hair care section powered by L’Oreal where customers can experience luxurious pampering and indulge in a comprehensive range of hair products tailored to suit their unique needs. 

 

 

There will also be a Wellness segment in the Healthcare section that will focus on what customers need to get fit and healthy, such as protein powders and health foods. 

 

This will be the first Guardian store to have an animated LED screen store façade, dynamic and interactive digital LED display screens throughout the store and two special interactive pillars that allow a hologram to feature interactive product information and serve as navigation signs. 

Amazing good deal of RM1 on the grand opening day on 1st and 2nd November 2023.

The new 7,000 square feet flagship store will also showcase new concepts from oral care brands, Oral B & Sensodyne.

Sensodyne will have a special display at Guardian Mid Valley and customers will see how the #1 sensitivity toothpaste in Malaysia* comes to life with the interactive displays, creating awareness around tooth sensitivity. With 71% of Malaysians suffering from tooth sensitivity, they can learn more about how tooth sensitivity can be managed with Sensodyne variants.

*Based on Retail Index Service for the Sensitive segment within the Toothpaste category for the 12 months period ending April 2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)

Oral B will bring in its first ever interactive Powered Oral Care experiential centre to where shoppers can use sensor programming to touch, feel and compare products at a digital kiosk that also provides oral health regiment education for both adults and kids. 

Guardian has prepared exciting promotions and offers for our loyal customers. So come over to our flagship store at Mid Valley and experience a brand-new way of shopping at Guardian.

About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in

the country, with more than 600 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.

 

 

GUARDIAN WINS BIG AT PRESTIGIOUS PUTRA BRAND AWARDS 2021 - HOLDS ‘THANK YOU SALE’ TO THANK CUSTOMERS

An unflinching commitment to ensure customer satisfaction by providing quality products at great value and the ability to pivot the business to adapt to swift changing and challenging market environment are among the reasons why Guardian Malaysia was voted the Number One Retailer by Malaysian consumers at the recent 2021 Putra Brand Awards. 

 

Soren Lauridsen, Chief Executive Officer of Guardian Health and Beauty Sdn Bhd said;

“This incredible win and honour is due to the excellent teamwork and the very hard work put in by everyone at Guardian Malaysia including our business partners.

“The fact that we won the coveted Platinum Award (Retail Category) during an exceptionally challenging year such as 2021, where the Covid pandemic was still raging, complete with lockdowns and movement control, make this win especially sweet and meaningful.”

“It is also a reward for the effort that we have put in, and to focus intensely on customer satisfaction by giving great value to help customers get through a difficult time. We are very happy our efforts have not gone unnoticed. To be voted by Malaysians to be the top retailer beating a field of renowned brands is indeed a great honour,” he added. 

As a gesture to thank all Malaysians who voted, Guardian has organised a ‘Thank You Sale’ beginning 1 March until 27 March 2022.

“I would like to thank all our customers for their trust, support and for voting for us. It has always been Guardian’s mission to help our customers live a healthy and beautiful life – every day. And we are glad that our customers understand our mission. 

“This ‘Thank You Sale’ that we have organised will have over 700 health and beauty products on offer on a Buy 1 Free 1 basis and will also feature a Shop & Win contest with RM300,000 worth of prizes to be won by more than 10,000 winners. There are five OGAWA iMelody Massage Chairs, 20 Tag Heuer Aquaracer watches to be won among others. All our customers need to do is to spend a minimum of RM30 to get a contest card and QR code to upload a photo or scan of their receipt to enter,” Soren said.

“Needless to say, we have also intensified our efforts to ensure we continue to give our best to our customers by introducing the latest technology for better consumer experiences. For example, we recently launched our new Guardian Mobile Application with more exciting features, 24/7 convenience and app-exclusive offers,” Soren added.

Besides that, Guardian Malaysia also launched a new Live Health Smart campaign, an initiative to help their customers live more healthily, smartly through greater product knowledge and access to professional advice from Guardian pharmacists.

As part of the campaign, Guardian rolled out an educational series to arm customers with knowledge on how to prevent and handle prevalent illnesses such as diabetes, heart health, skin health and general health. In addition, more brands and wider product choices will be made available to ensure customers have greater healthy choices.

“After all we have a reputation and legacy of being a trusted community health expert and winner of Malaysia’s Favourite Store to uphold. Now we have to raise the bar of the standard of service and value we offer, Soren concluded.

The Putra Brand Awards is the most prestigious brand recognition award by the marketing and communications industry of Malaysia. It is a brand award endorsed by MATRADE and is the ONLY award chosen by the people.

This year, more than 11,000 respondents from consumers across Peninsular and East Malaysia participated in the consumer preference survey by an independent research company to determine their favourite brands across 24 different product and services categories. In each category, a Platinum, Gold, Silver and/or Bronze will be awarded to the People’s most preferred brands.

#GuardianMYApp

#No1StoreMalaysia

GUARDIAN UNCOVERS A WORLD OF BEAUTY FOR YOU

Showcasing over 60 brands with over 7000 products 

on offer that represents the latest global beauty trends 

 

True to its reputation as a beauty destination Guardian Malaysia will once again host the Beauty Around The World (BATW) extravaganza, featuring the latest trends from over 60  of the most popular  brands from around the world including Malaysia, Japan, Korea, Indonesia, USA, Germany, France, Taiwan and many more.  

 

 

 

 

Over 7,000 products will be on offer during this campaign demonstrating Guardian’s commitment to giving their customers the latest beauty brands featuring the latest beauty trends in terms of ingredients and technology at the best value for customers. 

 

This year’s month-long campaign which will run from now until 23 November will focus on the following  themes: 

• East Meets West

• Natural everyday Japanese makeup

• Korean dewy glow

• Edgy bold western look

• Embracing Beauty and Serenity

• Why you need proper care to nourish your well being

• Mind, Body & Soul

• Get the best products for your oral, hair and body to up your hygiene game

• All your Fitness needs

• Other than exercising regularly, taking vitamins and supplements can help enhance your well-being.  Discover the booster you need for an active lifestyle

Angela Teo, Head of Marketing, Guardian Malaysia and Brunei said:

“We value our customers’ trust to ensure that we bring the best global brands and products to them at great value, so we researched and studied consumer and beauty trends that are happening worldwide to bring in those brands that are making the most impact. 

For example, we have brands from Germany that presents the latest in skincare technology to prevent pre-mature skin ageing, brands from USA that provides the ultimate home hair care solution, the latest from France on skincare with Vitamin C – a top trend now, the latest in Face Mask technology from Korea’s number one face mask brand and many, many more.”

“Additionally, on 10th November 2021 @ 8pm, a Guardian Live Market will be held where there are exciting prizes worth more than RM5800 to be won including THREE Grand Prizes of an OGAWA Snazzy Touch Rechargeable Hand Held Massager worth RM440 each.  And on 13 November 2021, we will organise a ‘Beauty Fest Around The World’  that will be streamed LIVE on Guardian Facebook from 2.00pm onwards. Our customers can join a select group of beauty and industry experts to learn about the latest trends, beauty tutorials and get tips and beauty hacks with segments involving makeup tutorials, skin care regimes and DIY hair care,” added Angela. 

 

Apart from the wide range of brands and products on offer, there will be discounts of up to 50% during this period on a selection of top beauty brands, including the best of natural beauty products and newly arrived brands including several home-grown Malaysian brands and many, many other promotions. 

Other highlights of the Guardian Beauty Around The World are;

• New and exclusive Kundal shampoo with cute and trendy BT21 pouches FREE with the shampoo

• New Nivea Vitamin Nutrients and Skin Foods range and a Buy & Win contest with two Grand Prizes of a branded hair dryer worth RM1899.00

• Go Green by grabbing our Guardian eco-friendly Bag for only RM1. 

• The Guardian x MyDebit Shop Wave & Win contest with prizes worth RM520,000 to be won including a Grand Prize of an OGAWA Smart Jazz Urban Massage Chair and 15 Gold Plates worth RM10,000 each.

“We believe our customers will not miss this great opportunity to buy and even stock up on   the latest beauty products and daily essentials. This is   an opportunity NOT TO BE MISSED.  Moreover, Guardian always gives the best quality at the best prices for the best value,” Angela concluded. 

 

 

For more information on your favourite products at amazing discounts during this Beauty Around The World Sale, please visit www.guardian.com.my and #guardianmy

 

 

THE GUARDIAN AWARDS 2021 IS BACK! Vote for your Best Health and Beauty Brands at Guardian and stand to win prizes worth up to RM50,000

Guardian Malaysia enjoys a hard earned reputation as the trusted leading pharmacy, health and beauty retail destination in Malaysia for providing its customers with the best health and beauty products in the industry. Guardian is also known as a trusted expert in community health through the hard work of its large team of professional pharmacists. 

 

This enviable reputation that Guardian has earned is due to its commitment in putting the customer first, always!

Anna Ng, Brand Marketing Director, SEA, Guardian Health And Beauty said:

“At Guardian, the customer is at the heart of everything that we do. We listen to their needs and are mindful of delivering a healthy kind of beauty that is also affordable for them. We provide our customers with daily essential health and beauty products that provide uncompromising quality and value.

“We also feel that our customers knows best and are the experts when it comes to finding out which brands work for them. Hence, our purpose in holding the Guardian Awards 2021 – The Best in Health & Beauty this year.

“This very popular annual brand appreciation contest is really to give our customers a voice in selecting the BEST Health and Beauty brands that we have available at all Guardian stores from their perspective.

“I’m confident that the Guardian Awards 2021 – The Best in Health and Beauty will remain the most prestigious and definitive award in the market today taking into consideration the depth and breadth of the products, brands and categories involved. It provides an independent and unbiased snapshot of brands that have reached and impacted our customers the most. The brands will also gain an important deeper understanding of the customers’ brand preferences.”

The contest will see more than 107 brands taking part with over 410 products vying for 75 awards in SIX main award categories, namely; Best Newcomer, Most Voted Influencers Choice’, Cosmetics, Skin Care, Personal Care and Health Care.”

The Best Newcomer category showcases new and trend setting brands that have just been introduced to Guardian.

For the Most Voted Influencers Choice category, Guardian invited seven well-known Malaysian influencers, who match the real-life profile of a cross-section of Guardian customers, to vote for their choice of the best health and beauty brands in their category of interest.

For instance, we had popular actor and singer Izzue Islam look at products in the Male Health Care category, while radio announcer and host, Joe Chang selected his favourite products from the Male Personal Care category. 

 

For Female Personal Care category products, we had Lifestyle and Beauty YouTubers Bella Khan and Coco select their favourites. For the Female Skincare category, we had Anna Khayalan, a popular digital content producer and for the Female Make-up category, we had professional make-up artist Nurul Hazirah select her favourites. Finally, for the Female Health Care category, we had beauty queen, content creator and mother of one, Elecher Lee to decide on her best female health care products.

Guardian customers can check out their favourite influencer’s product review videos posted online at http://awards.guardian.com.my.

Entry to this contest is FREE, no purchase is required and is open to everyone aged 18 and above. Winners will be selected based on the entry which most closely resembles the overall Guardian Awards 2021 – The Best in Health & Beauty winners list.

Voting is open from now until 27 July 2021, with all voting conducted online. All customers need to do is to register at http://awards.guardian.com.my via their social media platform or register manually and start voting. There is also no limit to the number of entries they can submit.

After voting, each voter will earn a RM10 e-voucher which they can redeem at the Guardian Online Store with a minimum spend of RM100 in a single receipt during the period of this contest.

All customers who vote stand a chance to win one of 63 prizes worth a total of RM50,000 including a Grand Prize of a VESPA PRIMAVERA S150.

“In line with the rise in online purchases due to the MCO restrictions, we believe more customers will vote in this year’s edition of the Award. It will be interesting to see which brands have made the most impact during the pandemic environment.

“The Guardian Awards 2021 – The Best in Health & Beauty is a truly unique customer voting platform that is even more relevant today as Guardian is driven to connect, engage strongly with and understand our customers’ lifestyle needs, preferences and behaviour that are constantly changing and evolving especially in this time of Covid-19.

“So to all our customers out there, please start voting to make your voice and choices heard and be in the running for fantastic prizes,” Anna concluded.

For more information and full terms and conditions of Guardian Awards 2021 – The Best in Health & Beauty and the voting, please visit http://awards.guardian.com.my. 

About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 450 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country.

 

The Herbal Essences bio:renew shampoos and conditioner

Good day to all my readers and followers, everyone has got busy lifestyle. Don't forget that we got to take care ourselves too.

Malaysian consumers are increasingly adopting natural haircare products, which promise to be free from chemical preservatives and additives. Among a rapid influx of brands that claim to be natural or organic, Herbal Essences bio:renew is the only haircare brand in the world with real botanicals endorsed by the Royal Botanic Gardens, Kew which is known as a global authority in plant science. Based in the United Kingdom, RBG Kewwith its living and scientific plant-fungal collections is one of the most biodiverse places on earth. 

[From Left]: Mr Danny Hoh – Customer Director of Watsons Malaysia, Ms Caryn Loh – Managing Director of Watsons Malaysia, Mr Sahil Sethi – Beauty Commercial Director of Watsons Malaysia, Mr Saint Tiu – Principle Scientist of P&G Asia Pacific Haircare, Mr Adly Syairi Ramly – Head of Thinker Studios officiating the national media launch of Herbal Essence.

Kew scientists have identified the botanicals in Herbal Essences’ bio:renew products and also authenticated the key botanicals proving their high efficacy for consumers. Bio:renew technology has an active antioxidant to help fight environmental factors such as water impurities that can compromise the integrity of the hair. The brand continues to partner with RBG Kew to bring cutting edge botanical science to its lineup of Shampoos and Conditioners in Malaysia. This partnership also helps to bring more transparency and give consumers more confidence in the ingredients that go into Herbal Essences bio:renew products.  

“In this day and age where knowledge and information are more easily accessible than ever before, consumers are more educated in what they want and this influences their purchase decisions. Consumers are becoming the driving force behind new trends and growth, especially in the health and beauty industry. There’s also been a shift towards more natural ingredients as consumers look to prolong the long-term health of their hair and become more conscious of their impact on the environment. With this in mind, it is important for Watsons to collaborate with brands that are able to meet this demand from the consumer. Our collaboration with Herbal Essences demonstrates an example of a shared vision of innovation and environmental care in what we offer for the eco-conscious savvy shoppers of today,” said Caryn Loh, Managing Director of Watsons Malaysia.

 “Kew’s dedication to researching and conserving the wonders of nature is a mission close to the heart of our brand Herbal Essences. We completely believe in beauty rooted in plant science. We are also deeply committed to delivering beautiful and rejuvenated hair with the help of the Royal Botanic Gardens, Kew and its knowledge of natural ingredients.” said Sahil Sethi, Beauty Commercial Director of P&G Malaysia. 

To commemorate this partnership, Herbal Essences launched ‘#NaturallyLegit’ campaign in an exclusive PR event with Watsons Malaysia. During the launch event, P&G Asia Pacific Haircare Principle Scientist Saint Tiu collaborated with Thinker Studios, a well-known YouTube channel in Malaysiain a unique interactive session,showcasing how Herbal Essences products are formulated with real ingredients with interactive experiments and videos. To give an immersive experience of Herbal Essences’ partnership with Kew, Thinker Studios team will get an exclusive chance to visit the Royal Botanic Gardens, Kew in London for a full day to learn more about the product science behind Herbal Essences. Herbal Essences also announced exciting contests for Thinker Studios fans and Watsons members to get a unique chance to join the trip to Kew Gardens, London. Exciting right? I am sure you like to know more about the contest!

Herbal Essences is the first natural haircare brand and after more than 45 years, it introduced a new line of products that marries the best of nature with science named as ‘Bio:Renew’. In addition to the unforgettable scents for which the brand is known, the Herbal Essences collection features a revolutionary technology a blend of active anti-oxidant signature natural ingredients that helps revive dull, lifeless hair with every wash. Bio:Renew shampoos and conditioners are available in multiple variants that include-Argan Oil of Morocco, White Strawberry & Sweet Mint, White Grapefruit & Mosa Mint, Rosemary & Herbs, Passion Flower & Rice Milk, Coconut Milk, Cucumber & Green Tea, Golden Moringa Oil, Arabica Coffee Fruit and Bourbon & Manuka Honey.

The Herbal Essences bio:renew shampoos and conditioners are available across all Watsons stores nationwide and Watsons Online Store for only RM27.90(400Ml). 

Download the Watsons Mobile App available at Google Play Store or App Store. Follow Thinker Studios Channel, Thinker Studios Instagram handle and Watsons Malaysia Facebook page for details on the exclusive contest to visit the Royal Botanic Gardens, Kew in London.

About Royal Botanic Gardens, Kew 
The Royal Botanic Gardens, Kew is a world-famous scientific organization, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew’s 132 hectares of landscaped gardens,and Wakehurst, Kew’s Wild Botanic Garden, attract over 2.3 million visits every year. Kew Gardens was made a UNESCO World Heritage Site in July 2003 and celebrates its 260th anniversary in 2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. Kew receives approximately one-third of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support Kew’s vital work comes from donors, membership and commercial activity including ticket sale

LIVE HEALTHY. LIVE BEAUTIFUL APRIL IS ‘LET’S GO NATURAL’ MONTH AT GUARDIAN

Everyone has got busy lifestyle, we cannot deny that but we need to take ourselves too. April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores. Customers can get great deals and savings up to 50% for products such as skin care, cosmetics, hair care, oral care, bath care and health care that contain nature-friendly ingredients.

In conjunction with the ‘Let’s Go Natural’ fair in its stores, Guardian organized a ‘Let’s Go Natural’ expo featuring 20 nature friendly brands in Petaling Jaya on last Thursday.

There were 3 main areas at the event which been divided namely:
The Path To Shine From Within
Booth 1: BIOGREEN
Booth 2: ECOLITE
Booth 3: GOODMORNING
Booth 4: KINOHMITSU
Booth 5: OATGRAIN 35
Booth 6: PS LOVE

Fountain Of Youth & Lasting Beauty
Booth 7: A'KIN
Booth 8: APRILSKIN
Booth 9: DR BUDS ORGANICS
Booth 10: ESSANO
Booth 11: GARDEN OF EDEN
Booth 12: INECTO
Booth 13: PALMER'S COCONUT OIL FORMULA
Booth 14: PALLADIO

Your Body, Your Sanctuary
Booth 15: BOTANECO GARDEN
Booth 16: HERBAL ESSENCES & PANTENE
Booth 17: LOVE BEAUTY AND PLANET
Booth 18: SMELLY-NO-MORE
Booth 19: SPLAT
Booth 20: SUNSILK NATURAL


Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said: “Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market."

You can view more photos on my Facebook page album, click on the link to view the photos.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

Thank you Guardian Malaysia for having, nice DIY craft on dried flowers.

Follow me on my instagram @sherrygo as I have also shared my daily 7 days challenge of the Balance For Better, Guardian Women Empowerment 7 Days Challenged.

About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.