Max Fashion opens flagship store in Malaysia

Value fashion retailer continues expansion in Asia with the opening of its flagship store, 1Utama Shopping Centre, Petaling Jaya, Malaysia

Being busy mom of two boys, I took time out to attend the grand opening of Max Fashion. Max, one of the largest value fashion brands across Middle East and India, has announced the launch of its fourth and flagship store in 1 Utama. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and Director of Landmark Group. The opening ceremony included the presence of Malaysian Actress Amber Chia, Instagram sensations Ashley Lau and Brian See, and several members of the media.

Located at the 1Utama Shopping Centre, in Petaling Jaya, Malaysia, the new store is over 10,000 square feet and will retail Max’s label of men’s, women’s, and children’s fashion - as well as sportswear, bags, footwear, lingerie and accessories. The store is also set to offer the latest Spring Collection 2018 from Max.

Ramanathan Hariharan, CEO of Max and Director of Landmark Group said, “We established our presence in Malaysia last year with the opening of our first store in IOI Mall – Putrajaya. Subsequently, we have opened two more stores, in Sunway Putra Mall & more recently, Avenue K Mall - all of which have been met with overwhelming success. Staying faithful to our commitment to serving customers in Malaysia, we have opened our fourth and flagship store at the 1Utama Shopping Centre, Petaling Jaya. We are keen to continue serving Malaysia’s young customer base that understand and appreciate great fashion.”

FROM LEFT TO RIGHT : AMBER CHIA, MR. ANIL KONIDENA - DIRECTOR OF LANDMARK GROUP SOUTH EAST ASIA, MR. RAMANATHAN HARIHARAN - MAX CEO AND DIRECTOR OF LANDMARK GROUP

“In addition to serving our customers, we also aim to support society by adding substantial employment opportunities. With the new flagship store, we currently operate over 47,000 sq. ft. of retail space in Malaysia. By the end of 2018, we intend to increase this to 120,000 sq.ft. with over 200 employees across 10 stores”.

He added, “Here at Max, we encourage individuals to embrace their individuality to bring out their own sense of style. We are proud to say that we are the leaders in the value fashion market in Middle East and India. We achieved this not only from offering great quality products but also from providing a fulfilling, world class shopping experience. We wish to continue this and in doing so, increase our strong presence in Malaysia in the future”.

The new store showcases Max’s latest Spring collection with Denim and Activewear being key highlights. Max’s Denim collection stands to offer consumers a strong sense of individuality allowing them to embrace their own unique style. The Activewear collection encourages a healthy and active lifestyle with sportswear that is both stylish and perfect for an ideal workout.

FROM LEFT TO RIGHT : SOCIAL MEDIA PERSONALITY BRIAN SEE, AMBER CHIA, MR. ANIL KONIDENA - DIRECTOR OF LANDMARK GROUP SOUTH EAST ASIA, MR. RAMANATHAN HARIHARAN - MAX CEO AND DIRECTOR OF LANDMARK GROUP, SOCIAL MEDIA PERSONALITY ASHLEY LAU, RADIO DJ FIQRIE DAHARI

lion dance performance during the opening of the Max Fashion

I am trying out the clothes as I am plus size mom size 16.

I am happy that this Max Fashion has many choices of clothing for adults and children, even school bags which I find them affordable and cute for boys and girls. Do check out the video above to see some photos which I have taken in store at 1 Utama. 

Max today is the leading and most trusted value fashion retailer in the Middle East and India, and aims to have a network of over 600 stores encompassing nine million sq.ft. of retail space by 2020.
Additional information is available on the Max website and social media channels:
Website (www.maxfashion.my)
Facebook page (https://www.facebook.com/MaxSoutheastAsia)
Instagram channel (https://www.instagram.com/maxfashionsea)

About MAX
Launched in the UAE in 2004, Max is the largest & most trusted value fashion brand in the Middle East, North Africa & India with close to 400 stores across 19 countries, encompassing 6.7 million sq.ft. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates with headquarters in Dubai, UAE. (www.landmarkgroup.com)

ANNA SUI DESIGNS TRAVEL BAGS EXCLUSIVELY @GUARDIAN MALAYSIA

I love shopping and my favorite would be Anna Sui brands too, fall in love with the luggage! Happy that I was able to make it yesterday for launch the first time to the Trillion Kuala Lumpur.

Good news to Malaysians who love Anna Sui and love travel. Recognising that Malaysians love to travel and want to look and feel good while travelling, Guardian Malaysia has collaborated with Anna Sui to develop exclusively designed collection to delight our shoppers!


The Anna Sui Luggage Collection, comprising two trolley bags, one tote bag and one designer case, can be redeemed at attractive, discounted prices under its latest loyalty programme which starts tomorrow. Speaking at the programme’s launch today, Ms. Christina Low, Marketing Director of Guardian Health And Beauty Sdn Bhd, said: “Our chose to work with Anna Sui as she has a strong influence in both beauty and fashion which are highly relevant to our health and beauty business. It is also to bring aspirational brands at affordable prices to the mass market.’’


According to Christina, Anna Sui said the luggage collection was inspired by perfume, butterflies and roses and colours of bright pop art, fuchsia and orange, but each design was inspired by different events in her career.


The story behind the designs, as provided by Anna:
1. The 24-inch trolley bag: “The pattern comes from a Mid-century modern tea towel, with a barber shop quartet theme. It originally appeared in my Fall 2012 collection, which was inspired by the work of Charles and Ray Eames, and their collection of Folk Art Americana. We customized the print with Anna Sui slogans, perfume bottles and lipstick tubes.”

2. The 20-inch trolley bag: “The butterfly print came from dresses in my Spring 2009 collection. The colours of the original pattern were quite similar to the way they are on the luggage. Some of the butterflies have been replaced with bottles of my Romantica fragrance!”

3. Tote-bag: “The rose bordered stripe design was originally done-up in black and white, with red flowers for a dress in my Spring 2007 collection. It remains one of the most iconic Anna Sui prints. A runway shot of the dress is on the cover of my new book, The World of Anna Sui.”

4. Designer case: “The pattern is derived from various Anna Sui cosmetic boxes over the years.”

But there is more. Guardian is offering two limited edition Anna Sui Eau De Toilette (EDT) starting in November. The EDT, in handy size of 30ml each, are the Dreams Yellow, and La Vie De Boheme, both prized at RM99.00, inclusive of GST, and would be available in only 150 selected stores.


At the launch Christina said: “To meet our shoppers’ changing needs, we have been constantly refreshing our health and beauty product offerings, and continuously looking for creative campaigns that are relevant to the business to reward our shoppers.


“This exclusive collaboration with Anna Sui, we believe is a fitting way to thank our loyal shoppers. Her design and collection whether they are fashion or perfume, are sought after and much-loved by a wide spectrum of women.”


“We are confident that the luggage collection will be a winner with our customers,” she added.

ANNA SUI DESIGNS TRAVEL BAGS

REDEMPTION MECHANICS:

For every purchase of RM20, shoppers will receive one stamp. They get one extra stamp if the purchase includes one of the 33 participating brands. Among the main participating brands are:
Bio-essence, Dettol, Dove, Maybelline, Nivea and Pantene.


They need to collect 10 stamps to redeem one item at the discounted price:
The discounted prices of the four items are:
- 24-inch trolley bag at RM159.90 (compared to retail price of RM399);
- 20-inch trolley bag at RM129.90 (compared to retail price RM199);
- Tote bag at RM69.90 (compared to retail price of RM129);
- Designer case at RM59.90 (compared to retail price RM99). 


Stamps will be issued starting from 28 September 2017 onwards.
Redemption starts from 28 October and ends on 31 December, 2017 or while stocks last. For more information, please visit www.guardian.com.my

Now you know how to shop these beautiful Anna Sui designs travel bags. It will be a nice gift ideas for yourself or loved ones.


About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 420 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.