Ayam Brand™ Community Care Campaign 2023 Empowers 1,000 Children for a Better Future

Kuala Lumpur, 22 November, 2023 - It is estimated that up to 5.6 million school-going children in Malaysia face the double burden of malnutrition. The double burden of malnutrition is defined as the coexistence of both undernutrition and overnutrition in the same population across the life course. In short, malnourished children run the risk of becoming obese adults.

Worryingly, vision issues are also on the rise among Malaysian children with myopia prevalence among children at age seven at 9.8%, rising to 34.4% at the age of 15. While some eye problems are inevitable for various reasons, others can be attributed to a lack of proper care. 

To assist with these issues, Ayam Brand™, the 131-year old household name famed for its wide range of quality, preservative-free, no added MSG, healthy, and convenient canned food, is back with its annual Community Care Campaign 2023. Themed #AyamBersamaMu with the concept of ‘Tambah Sihat Bersama Ayam Brand™’, it will reach out to more than 1,000 children from 25 non-governmental organisations across seven states to provide a two-months supply or approximately 35, 028 healthy meals. 

Going beyond the contribution of its products, Ayam Brand™ in collaboration with KPJ Healthcare Group will be running nutrition workshops to educate these children on healthier dietary choices following the 3S (Suku-suku Separuh) Malaysian Healthy Plate concept. To address vision issues among these children Ayam Brand is working with Focus Point Vision Care Group Sdn. Bhd. to provide free eye health screening, and prescription glasses to children who require from these homes. 

Each participating home products that are high in protein, calcium, Omega-3 and fibre including Ayam Brand™ Tuna Mayonnaise, Ayam Brand™ Baked Beans in Tomato Sauce and Ayam Brand™ Soya Flakes Spread. 

“The risk of double malnutrition, and myopia among Malaysian children requires action from all parties who can assist including organisations such as Ayam Brand. This is why we stepped up to help. Ideally all children should have good nutrition from birth. Ayam Brand™ has a long history of contributing our healthy and nutritious products to communities, and we are continuing in that commitment. However, we believe that while providing our products is an immediate solution, over the long term, educating children on making healthier food choices is the key. Our fish products are high in protein, calcium, Omega-3, DHA among other vitamins and minerals that children need for good health, including eye health,” says Ms Teoh Wei Ling, A. Clouet (Malaysia) Sdn. Bhd.'s Marketing Manager.

Studies conducted by Universiti Sains Malaysia (USM) found that Ayam Brand™ Sardines in Tomato Sauce was shown to have 7.1X more Omega-3 compared to home-cooked locally caught fresh sardines and Ayam Brand™ Mackerel in Tomato Sauce contains a whopping 7.6X more Omega-3 compared to an equivalent serving of home-cooked locally caught mackerel. 

Ms Teoh Wei Ling also adds that "the Ayam Brand Community Care campaign which is now in its 16th year has contributed more than 2.1 million healthy meals for charity, providing nutritious food to more than 27,293 people from 610 charity homes and NGOs”.

In Klang Valley, a total of 398 children from Persatuan Rahoma Darul Fakir Malaysia, Rumah Charis, Yayasan Chow Kit, Trinity Community Children Home Society, Rumah Kasih Harmoni Paya Jaras, Persatuan Rumah Kanak-Kanak Ini Di Sayangi (K.I.D.S), Pertubuhan Kebajikan Anak Yatim Mary, Rumah Kebajikan Dan Anak Yatim dan Saudara Baru An-Najjah and Pusat Jagaan Juara Jaya participated in the Tambah Sihat Bersama Ayam Brand #AyamBersamaMu workshop that was held at Menara KPJ Kuala Lumpur.  

Children learned about making healthier dietary choices through an informative and engaging session with Pn Nabihah Hannan Razaleigh, KPJ Tawakkal Kuala Lumpur Specialist Hospital’s dietician on the Malaysian Healthy Plate, with an introduction to the importance of Omega-3 for their eye health. Next, each child put their new knowledge into practice by preparing themselves a healthy snack following the Suku-suku Separuh concept, guided by the KPJ and Ayam Brand team. 

"Proper nutrition is important for children's overall well-being, especially the consumption of protein for growth and development. One of those good protein sources is from fatty fish like tuna, saba, sardine, and mackerel, with good sources of Omega-3, which is vital for children's brain development and eye health. Since our body cannot produce Omega-3 on its own, we need to obtain it from the foods we eat. One should consider to consume at least 2 servings of fatty fish weekly." says Pn Nabihah Hannan Razaleigh.

The children also participated in memory matching and ball toss games, which allowed them to practise their visual recall and hand-eye coordination as a way to reinforce what they had learned at the workshop. Members of the winning team each received a medal, while all participants received gift bags. 

The team from Focus Point was onsite to provide eye health checks to all children. Those who require will receive their prescription spectacles soon after. 

Representatives from the charity homes expressed their gratitude for Ayam Brand's continued support, and for the transformative impact it will have on the lives of the children.

“We always look forward to the Ayam Brand Community Care campaign. Ayam Brand products are delicious, nutritious, and a nice change from our usual meals and we are grateful for this support. We also look forward to the program itself because it is fun, educational, informative and fires up the children’s interest and passion for being healthy and eating well. The addition of prescription spectacles is very welcome, as some of the kids have myopia but glass are expensive. This contribution will help them see a better future!,” says En Jamaluddin Bin Wahab, Rumah Kasih Harmoni Paya Jaras’s Supervisor.

To find out more about the #AyamBersamaMu community care campaign, visit https://www.ayambrand.com.my or https://www.facebook.com/ayambrandmalaysia.

Communities in Need in the Klang Valley Turn to #AyamWithYou Community Pantries

While times are tough due to the Covid-19 pandemic, Malaysians are pulling together to support communities with kindness and trust, giving old methods such as communal food pantries an innovative spin.

The #AyamWithYou Food Pantry initiative, by Ayam Brand™ and 13 charity homes nationwide is helping charities, empowering them to help surrounding communities that are in need.

For example in the Anjung Singgah homeless shelter in Jalan Lekiu is leading the way for surrounding communities by managing the #AyamWithYou pantry in this area.


“We were concerned for the well-being of some families here especially during Ramadan and for Raya. We don’t have much, but they had less. We have been part of the Ayam Brand™ Community Care campaign in the past. This year Ayam Brand™ again provided our organisation with two months’ supply of their products for our residents, and suggested the food pantry or gerobok rezeki as a solution for the community. They have provided a weatherproof pantry and a separate stock of products that we can bless the community with,” said Anjung Singgah Yayasan Kebajikan Negara, operations officer, Encik Amir Rudin Bin Abdul Rahman.


The weatherproof pantry is set up outside the shelter so that social distancing is observed. It is open to the public round-the-clock. Staff and residents update the community about the food pantry through community groups on social media and messaging apps, and they top up the Ayam Brand™ products daily.


“We sent out messages by WhatsApp and Facebook that the food pantry items are free for those who need, while those who want to contribute can add dry foods, snacks, stationery, cleaning products and other essential items. The residents relish the responsibility of managing the food pantry and keeping it well-stocked. They get to practice kindness and generosity,” Encik Amir Rudin said.


Response to the initiative has been overwhelming with the daily allocation of Ayam Brand™ products such as tuna, baked beans, processed peas, canned pineapples and coconut milk snapped up quickly, and other essentials being added, with strong support from the community.


“Surprises have turned up at the food pantry including fresh vegetables, dates, baby formula, diapers and Raya cookies! We can feel the #KitaJagaKita closeness. The #AyamWithYou food pantry project has made this Raya very special by building stronger bonds of kindness, trust and support in our community, allowing us to contribute actively well-being,” he added.

Through its long-running Corporate Social Responsibility programmes Ayam Brand™ has contributed more than 2 million healthy meals for charity, providing nutritious food to more than 21,800 people from 524 charity organisations and NGOs over the past 12 years.


This year the brand has supported Covid-19 front liners at Hospital Sungai Buloh, 13 charity homes, the #AyamWithYou food pantry initiative, and the Anjung Singgah Kuala Lumpur Homeless Transit centre, with plans to support more organisations and communities.


“Covid-19 drastically changed our plans for the 13th annual Ayam Brand™ Community Care Campaign, but we see the positive impact of the #AyamWithYou Food Pantry initiative. It changes the narrative for our charity home partners, from being recipients to being contributors and donors in their respective communities. The community here has embraced the food pantry concept of ‘take what you need, leave what you can’ creating a virtuous cycle that is sustaining the initiative” said Ayam Brand Malaysia’s Marketing Manager, Nathan Deverre.

Ayam Brand™ staff have helped spread the word on the food pantry so that more can benefit or contribute, and started the ball rolling by being among the first to contribute non-food items to the pantry.


“Starting with our families and friends we sent out a list of necessities for the pantry. Those who could dropped off essential items at the pantry. The community are so willing and eager to help. They have shared the location of the pantry with those in need as well. All of us can help within our means,” said an Ayam Brand™ team member who lives in the area.

The #AyamWithYou food pantry is located Anjung Singgah, Lot 28-32 Jalan Hang Lekiu, 50100 Kuala Lumpur and at Pertubuhan Kebajikan Kasih Nurul Hasanah No 1, Jalan Pimping Kanan, Ukay Heights 68000 Ampang Selangor.


Be part of the movement to receive or to give essentials.


Find out more about the #AyamWithYou food pantry initiative, visit https://www.ayambrand.com.my.

About Ayam Brand
Ayam Brand, a household name in Malaysia and Asia for 128 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. Since 2013, Ayam Brand has been ranked in the Top 10 of Malaysia’s most chosen FMCG brands, according to the Kantar Worldpanel’s Brand Footprint Study.

dahmakan Partners Ayam Brand™ To Deliver the Authentic Taste and Healthy Goodness of Coconut Milk

Ayam Brand™ one of Malaysia’s favorite household brands with its wide range of food products is partnering Malaysian leading food delivery startup, dahmakan, to bring the rich taste of coconut milk to even more people in the Kuala Lumpur through dahmakan’s healthy, gourmet meal delivery.

(From left) Mr Jonathan Weins, CEO and Co-founder of dahmakan, Mr Nathan Deverre, Ayam Brand™ Malaysia’s Strategic Marketing Advisor and Executive Chef Riza Ismail at dahmakan’s headquarters.

"dahmakan" which in Malay, means "Have you eaten?", is making daily food delivery an affordable, everyday experience. Their 5* hotel chef team creates healthy lunches and dinners crafted with the finest ingredients which are conveniently delivered to customers’ office or homes within 45mins of ordering. Ayam Brand is synonymous with healthy, MSG and preservative free food.

Ayam Brand™ Coconut Milk is also included in dahmakan’s signature Chicken Rendang dish.

The collaboration between the two brands is built on their shared values of providing healthy, MSG and preservative free foods. This collaborative effort ensures dahmakan consumers enjoy the taste and health benefits of Ayam Brand™ Coconut Milk in their signature dishes including Chicken Rendang and Chicken Percik. The partnership will run from June 29, 2018 for a three-month period.

dahmakan’s delicious Chicken Percik is cooked with Ayam Brand™ Coconut Milk

“Malaysians love food and have very finely-honed taste-buds when it comes to local favourites such as Nasi Lemak, rendang and curry. Food quality is something we take great pride on at dahmakan. We want to make sure we are using the finest ingredients, not compromising on taste and aroma” said Jonathan Weins, CEO and co-founder of dahmakan.


“Ayam Brand™ has been championing the goodness, versatility and convenience of our coconut milk for many years. Partnering with dahmakan allows us to wow a new group of users who can appreciate the taste of quality coconut milk in gourmet meals in local cuisine. We hope that the deliciousness of the Ayam Brand™ dahmakan meals will motivate them to recreate similar recipes,” Mr Nathan Deverre, Ayam Brand™ Malaysia’s Strategic Marketing Advisor.


Malaysians have long loved coconut milk and other coconut products as coconut recorded the highest per capita consumption (PCC) of 17kg per year1, topping the chart of consumption for fruit crops in Malaysia. Ayam Brand™ is among Malaysia’s top-selling coconut milk brands.


Try out dahmakan’s new menu with Ayam Brand™ coconut milk and order from their website at https://dahmakan.com/menu with prices ranging from RM18 to RM29 inclusive of delivery. Alternatively, you can also order via their app, downloadable from Google Play Store for Android users and Apple App Store for iOs users.


The complete range of Ayam Brand™ healthy and convenient products are available at retail outlets nationwide. Please visit us at http://www.ayambrand.com.my/recipes-video for more ways to enjoy Ayam Brand™ products!