Magnum Gold Pursuit, Magnum Gold Gift of BMW 3 Series

I attended the Magnum Gold Pursuit Finale at Sunway Convention Center. 

Magnum Gold - The world’s first golden ice cream - A luxurious soft vanilla ice cream with sea–salt caramel sauce covered in Belgian Chocolate and double coated with Gold Belgian Chocolate.

Magnum Gold’s limited edition positioning was completed in true Hollywood style. A total blockbuster experience which was epitomised by the appearance of an international movie actress Caroline Correa launching the Magnum Gold ice cream, stunningly draped in a 24-carat Magnum Gold couture retailed at USD 1.3mil earlier this year.

Beautiful emcee of the day

Magnum activated Magnum Gold Pursuit, an online consumer contest from August 2014 – 31^st October 2014. This contest aims to engage with consumers and reward Magnum’s loyal pleasure seekers with prizes as a way to show Magnum’s appreciation towards its consumers.

Mr. Henry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd. 

In line with the tagline As Good As Gold, Magnum Gold has gone beyond drenching pleasure seekers’ thirst with a palette of gold by rewarding them with a once in a lifetime experience. Magnum Gold Pursuit is a platform to engage the consumers’ experience of golden ice cream beyond every delectable bite. As a brand we understand each pleasure seekers’ unique indulgence and are always looking for exciting ways to enhance the Magnum experience”, voiced by Mr Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd.

Look how exciting the final 10 finalists, anxious to know who is going to win. 

The contest was open to everyone through the purchase of a Magnum ice cream (90ml). By keying in the 13 digit alphanumeric code found on the Magnum ice cream stick, pleasure seeker would either be rewarded with a Magnum Gold coin or stand a chance to win the grand prize, a BMW 3 Series. In order to compete for the grand prize, pleasure seekers had to participate in the online vault game and open the Magnum Gold Pursuit Vaults to discover hidden Magnum Gold coins. The top 20 scorers from the online game competed for the grand prize at the Magnum Gold Pursuit grand finale.

The 20 finalists were put through 3 stages of individual mind and physical game challenges against time. The challenge was crafted in line with “The Greatest Heist in History” concept where the ultimate challenge for them is to break into the Magnum Gold Vault to win the grand prize at the final stage. The first stage required them to solve a blue print puzzle leading to a secret code enabling them to unlock a door to pass through to the 2^nd stage. Only 10 finalists made it to the 2^nd stage and each of them were introduced to the media and guests before proceeding to their challenge.

On the left is BMW 3 Series, on the right is consolation prize of 2gm Magnum Gold Coins of 99.9% gold purity.

The moment I enjoy the magnum ice cream.. yup.. this is just for me. 

We get to watch the big screen of "The Greatest Heist in History" final two stages through a live feed during the event. The second stage put them in booby-trapped compound where there were required to deactivate the bomb. In order to do so each finalists needed to take the bomb with them from the start going through three obstacles and detonating the bomb at the finish line. It is amazing and anxious moment to know who is going to be in final stage. 

3 finalists made it through to the final stage of breaking the code to enter the Magnum Golden Vault and win a gift of gold. The chase came to a close as one of the finalists managed to decode the Magnum Golden Vault and there in the corner of the main ballroom stage was the grand prize a BMW 3 series. 

 Mr Herry Budiazahari presented the grand prize winner with the key to the car and the other finalists with a consolation prize of 2gm Magnum Gold Coins of 99.9% gold purity.

 The Magnum Gold Pursuit grand prize winner and finalists celebrated the experience As Good As Gold at the Magnum Solid Gold Party. Magnum Gold Golden Girl Lexie Rodriguez and guests were treated with golden inspired desserts and sound as good as gold by the dynamic Danger Disco spinning top disco house remixes of today’s hits.

The winner is Mr. Fung Yoke Yan! 

For instagram video, click on 

Video 1

Video 2

Click above video 2 to view the 3 finalist.

I am with lovely Jacinta Chong. 

How many gold bars can you count?

My son likes to eat Magnum Gold, he's sharing one of it with his cousin brother.

For more information on Magnum Gold log on to Magnum's Facebook Page, click the link. 

Ladies beware if you are in the mall alone

Warning this post special for ladies who are in the mall alone. It might an old news or it's been going on in other places as well. It's important to take note of your surrounding and people around you.

Today I was in the mall, this is one of my favourite mall where I go often. It is Sunway Pyramid, I was going to the event then I notice someone following me. It started on the bench out side the outlet Kitschen. I seated where the guy also seated, I open my bag to put in the items I have shopped. As I am going to Sunway Convention Center. It was not obvious at first but it started when I going up escalator, he too following from behind. From there, I find it suspicious so I walk further more, he just keep following me. Then until a stall nearby the egg stall, I purposely go there to stand there at the stall, he was coming and then he spotted me. He's wearing casual, and holding cell phone in his hand all the time. He noticed that I saw him, he didn't want to walk towards me, instead he goes back the escalator to go down then pretend looking up to see if I was looking at him. Well, I did in fact I pointed to my friend that I bumped into that that's the guy who was following me.

Anyway before I heading back home. Another guy started following me, he was wearing casual with a sling bag across his shoulder, first he was walking side by side with me then he walk further bit and turn to look at me again. Then he goes a nearby shop to stand like he is looking at something, so I continue walk towards the end of the fashion street. Then I stand nearby the pink shop, I go nearer the escalator pretending looking down the blue concourse. So he spotted me knowing he was around. He walk into Aeon and then he turn to see if I am still there. Well, I am still standing near the escalator outside Asean Avenue Street.

So this incident happened, today not once but twice.

Last night I was outside TGV Cinemas Sunway Pyramid, there were two guys standing there. He saw I am alone then he come to me for donation money.

It can be happening anywhere anytime, so just watch your back!

About guy approach asking for donation money with the card they have in card, it also happened to me once in Guardian at Midvally. But not the same guy, and when I show no interest look, he faster keep back the card in the pocket and walk away.

Another time at KTM Midvalley, when I was going down the escalator, a lady was there and her friends. They started giving out lucky draw cards saying that you are lucky today, scratch your card to see what you have win today?! I refuse to do so, the guy then angry and saying you need to scratch what you have win. I didn't do so and he ask to return the card.