MYDIN AND AIRASIA BIG ANNOUNCE PARTNERSHIP AND KICK OFF THE ‘SHOP EVERYDAY, FLY TODAY’ CAMPAIGN

One of the Malaysia retail scene, Mydin Mohamed Holdings Bhd. (MYDIN) has embarked on a new partnership with AirAsia BIG that is AirAsia’s Loyalty Programme. Today, MYDIN Meriah Loyalty Programme (Meriah) members can earn points and convert it to redeem for free AirAsia flights.
The main objective of this partnership is to reward Meriah members, who are also AirAsia BIG members by giving them the privilege to convert Meriah points into BIG Points. The conversion rate for Meriah reward points to AirAsia BIG Points is:
100 MERIAH = 25 BIG Points

To convert your Meriah points to BIG Points, members are required to visit the Customer Service Counter at any MYDIN hypermarket or store and inform the MYDIN personnel of the conversion. They will require your Meriah card and BIG ID (virtual ID or physical card) for the conversion. Upon completion of the conversion, members will receive a note from MYDIN stating the required amount of Meriah Points that have been deducted, and the amount of BIG Points that have been converted and credited to their BIG account. Members can then start to redeem their free AirAsia flights at airasiabig.com.

“Planning a vacation is so much easier now! Why do you need to bring cash? When you can redeem FREE flight ticket with your Meriah points. Not only it will allow you to take part in this exciting reward by enjoying a free AirAsia flight, you can also enjoy an exciting Meriah lifestyle with smart savings, immense convenience and exciting rewards as well as exclusive privileges from our participating merchant partners. I encourage everyone to sign-up for our Meriah Loyalty Programme and enjoy benefits as a Meriah member today.” Datuk Wira (Dr.) Hj. Ameer Ali Bin Mydin
Managing Director, Mydin Mohamed Holdings Bhd.

Meriah Loyalty Programme was officially launched in 2005. With only RM12, Meriah Blue card members can apply and renew their membership per annum (1 year), whereas RM20 for Silver or wholesaler card. Meriah members are required to renew their Meriah cards on yearly basis. Meriah members can collect Meriah points when they shop in any MYDIN Hypermarket / Emporium / Bazaar / Mini Market. Every RM1 equals to 1 Meriah point. With accumulative points, Meriah members can convert those into exciting packages of redemption offered, such as MYDIN Shopping Vouchers and now a free AirAsia flights available at our MYDIN Customer Service Counter.

“The objective of AirAsia BIG Loyalty Programme’s partnership with MYDIN is to support BIG’s expansion in its daily lifestyle partners and to better allow our members to gain more rewards simply by carrying out their daily activities. By shopping at MYDIN and converting their Meriah points to BIG Points, members can enjoy their BIG Points by redeeming them for free AirAsia flights.”Alice Goh Chief Executive Office (CEO), AirAsia BIG Loyalty Programme.

AirAsia BIG Loyalty Programme was officially launched in November 2011 in Malaysia, and has over 12 million members from 150 countries worldwide to date. As a BIG member, you can be assured of priority access to AirAsia sales, member-exclusive AirAsia deals, and you can redeem your accumulated BIG Points for Tune Hotel stays and free AirAsia flights, to name a few.
Registration as a BIG member is simple, and above all, free. Simply log on to www.airasiabig.com, click Sign Up Now and fill in the necessary details to complete the registration. Newly registered BIG members will receive an email with their BIG ID, which can be used to earn BIG Points when they fly with AirAsia or spend with our programme partners.

Vaseline "Dry Skin Restored" Campaign Launch

Yesterday I attended Vaseline "Dry Skin Restored" Campaign Launch, it held in Delicious, 1 Utama. 

You may already know of Vaseline, do you know that 56% Malaysian women still do not moisture their body regularly, Vaseline survey reveals moisturizing still not taken seriously with 61% citing lack of time for moisturizing despite 90% realizing their regular body moisturizing is important. 

Above is speaker of the day Xandria Ooi. 

 Above Deenie Ong, Assistant Brand Manager of Vaseline.

Causes of skin dryness such as long hours spent in air-conditioned or dry environment encountered during travels are familiar to many Malaysian. In a tropical country like Malaysia, weather conditions coupled with frequent long, hot showers can further skip of its moisture, thus requiring regular body moisturisation for healthy skin. 

You can head to 1 Utama Shopping Centre from now until weekend because the tour of the Dry Skin Restored roadshow held at concourse. They were brought to experience three specially constructed rooms that replicated environment commonly experienced by Malaysians that lead to dry skin.

Prior to entering the room, the journalist took a skin moisture test to enable them to compare the moisture levels before and after entering the rooms. 

The first room replicated Malaysia's hot, humid weather, the second one an air-conditioned room and third one a hot shower- all of which dry the skin.

One of the media bloggers, Miriam experience hand on opportunity to enjoy the lotion. 

I also experience hands on opportunity, first two rooms my temperate 37.59.

Last room my temeprature 78.1. 

Leaving the room my temperature around 34.

After using the lotion, my temperature around 61%. 

Now, I know why my dear told me that his female colleagues have a bottle of lotion on their desk for usage everyday.