BRANDS THAT INNOVATE AND BUILD PRODUCT INTEGRITY WIN AT GUARDIAN PEOPLE'S CHOICE AWARD‏

Caroline Mak with Most Voted Brand Maybelline's Team

Last week I attended the Guardian's event to find out who are the winners of Guardian's People's Choice Award 2015. The event was held in Ruyi Restaurant Lounge, located in Bangsar Shopping Centre.

Brands that continuously innovate and build products with integrity were among the major winners at the 15th annual Guardian People’s Choice Award (PCA). The PCA, initiated in 2001 by Guardian Malaysia has established itself as a platform to engage its customers and to help business partners and brand owners stay relevant to evolving needs of customers.

For the PCA 2015 series, a total of 300 products from 180 brands competed for the 75 categories of award ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, supplements and medication, mother and child products, confectionery, home and accessories.

The winners were awarded based on votes submitted by customers from 4 to 28 April 2015.
Caroline Mak, Group Director, Health and Beauty of Dairy Farm, which owns Guardian Malaysia, presided over the presentation ceremony and paid tribute to owners of the winning brands.

Guardian People’s Choice Award 2015 Winners
NO. BRAND/ CATEGORY
1 L'OREAL LIQUID FOUNDATION
2 MAYBELLINE FACE PRESSED POWDER
3 MAYBELLINE 2 WAY FOUNDATION
4 MAYBELLINE  MASCARA
5 MAYBELLINE EYE LINER
6 MAYBELLINE LIPSTICK
7 MAYBELLINE MAKE UP REMOVER
8 L'OREAL FACE CLEANSER
9 HADA LABO FACE TONER
10 BIO-ESSENCE FACE SERUM/ESSENCE
11 BIO-ESSENCE EYE CARE
12 SAFI RANIA HALAL BRAND
13 OXY 5 ACNE CARE
14 NEUTROGENA MASK
15 L'OREAL FACE MOISTURISER
16 VASELINE HAND & BODY (SKIN MOISTURISING)
17 NIVEA HAND & BODY (SKIN WHITENING)
18 SEBAMED SENSITIVE SKIN
19 SUNPLAY SUN CARE
20 ELLGY FOOT CARE
21 GARNIER MEN'S FACE CARE
22 SUNSILK SHAMPOO
23 HEAD & SHOULDERS ANTI DANDRUFF SHAMPOO
24 L'OREAL HAIR COLOR
25 L'OREAL STYLING FOR HER
26 GATSBY STYLING FOR HIM
27 DETTOL MEDICATED BATH
28 DOVE BEAUTY BATH
29 ENCHANTEUR PARIS FRAGRANCE FOR HER
30 NIVEA WOMEN DEODORANT FOR HER
31 LACTACYD FEMININE HYGIENE
32 KOTEX PANTYLINER
33 KOTEX SANITARY NAPKIN
34 ORAL-B TOOTHBRUSH
35 DARLIE TOOTHPASTE
36 LISTERINE MOUTH RINSE
37 PLAYBOY FRAGRANCE FOR HIM
38 NIVEA MEN DEODORANT FOR HIM
39 GILLETTE MACH 3 TURBO RAZOR MEN'S RAZOR
40 BLACKMORES EVENING PRIMROSE OIL
41 BLACKMORES FISH OIL
42 BLACKMORES MULTIVITAMINS
43 REDOXON EFFERVESCENT VITAMIN C
44 KINOHIMITSU BEAUTY SUPPLEMENT
45 BIOGROW OAT
46 APPETON KIDS SUPPLEMENT
47 BLACKMORES JOINT RELIEF
48 BAUSCH + LOMB LENS SOLUTION
49 ENO ANTACID/DIGESTIVE CARE
50 WOODS' COUGH RELIEF
51 AMMELTZ MUSCLE RUB
52 SALONPAS MEDICATED PLASTER
53 KINOHIMITSU SLIMMING AIDS
54 ENSURE NUTRITIONAL DRINKS
55 JOHNSON'S BABY BATH
56 DRAPOLENE BABY NAPPY RASH
57 ENFAGROW CHILDREN MILK POWDER
58 GUARDIAN FACIAL COTTON PAD 150S PACK-OF-3 I LOVE GUARDIAN BRAND
59 STREPSILS LOZENGES
60 MENTOS CONFECTIONERY

Guardian Malaysia initiated the Awards in 2001 to give recognition to brand building as an integral business investment and to provide an unbiased brand valuation exercise to ascertain brand equity among customers.

Since then the PCA has evolved to keep pace with the dynamic changes in technology and lifestyle. Apart from introducing new categories of Award, Guardian has also engaged its customers actively using social and digital media, such as enabling voting online. Teenagers have also been given their share of voice through the Teens Choice Award introduced last year.

Those who participated in the voting for their favourite brands were given the opportunity to win fabulous prizes. This year a total of 115 Guardian customers took home prizes worth over RM50,000.

Guardian People's Choice Award 2015 and LINE Camera Selfie Contest

Guardian, the leading pharmacy, health and beauty retain chain brings back its highly popular People's Choice Award, where consumers get to vote for their favourite brands while winning amazing prizes. This year, customers who participate stand a chance to win RM50,000 worth of prizes including a Travel Package to Australia as the Grand Prize!

Speech by Ms. Adelinge Wong, Guardian's Marketing Manager.

Held for the past 14 consecutive years, the Guardian's People's Choice Award 2015 has recently introduced the Teens Choice Award to acknowledge a growing trend among teenagers, who take pride in making informed choices for their health, beauty and personal care items. 

Among the prizes that are up for grabs for People's Choice Award Vote & Win are:

1 x Grand Prize: Australia Travel Package worth RM10,000

10 x 1st Prize: RM1,000 worth of Petronas Gift Cards

20 x 2nd Prize: RM300 worth of Guardian Gift Vouchers

30 X 3rd Prize: RM100 worth of Giant Gift Vouchers

50 Consolation Prizes: RM50 worth of Guardian Gift Vouchers

The contest will take place from 4 to 28 April 2015.

To enter, customers need only make any purchase in-store or from Guardian Online, no minimum spend is required. Customers can submit their entries via contest forms available at Guardian stores nationwide, or visit www.facebook.com/guardianmalaysia to register and vote for their favourite brands online. Participant reminded to keep the receipt for winners' verification and prize redemption.

In the Teens Choice Award category, participants must be between 13 and 19 years to be eligible to vote for their favourite products. Guardian has allocated exciting prizes of a 13-inch MacBook Air worth RM3,499 as the Grand Prize, two first prize winners will receive an iPhone 6 worth RM2,549 each and the second prize winner will win a PlayStation 4 worth RM1,549, giving a grand total of RM10,000 worth of prizes to be won. What is even more exciting in the Teens Choice Award is participants can enter for free with no purchase conditions required.

There are 60 participating categories and close to 300 products this year for the People's Choice Award and the Teen Choice Award ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, supplements and medications, mother and child products, confectionery as well as home and accessories. 

Guardian has also introduced a new contest segment this year - a selfie contest with LINE Camera. With any nominated products purchased in-store or online, consumers are eligible to enter the LINE Camera Selfie contest to win RM10,000 worth of prizes!

Among the prizes are:

1 x Grand Prize: iPhone 6 worth RM2,549

1 x 1st Prize: Canon Powershot worth RM999

10 x 2nd Prize: Guardian E-voucher worth RM100 each

100 Consolation Prizes: LINE Dolls worth RM60 each

For more information on this contest, visit www.guardianmalaysia.com/selfie.

I like shopping in Guardian as I find my favourite products there. My recent haul would be the Guardian's Botaneco Garden products for my sister-in-law.