Mala Hotpot Mini

Mala Hotpot Mini

Hotpot is the sort of meal that is now popular (trending) in Malaysia's food service (F&B) sector. There has been a boom of international brands entering the local market with franchise or licencing business systems in the hotpot industry, which has been expanding quickly lately. This is due to the distinctive culture of the Malaysian community, which is multiracial and amenable to eating cuisine from other countries.

With hotpot as its main dish, this circumstance has given Mala Mini Hotpot a great opportunity to explore the potential that have been present by establishing a food service operation that is conducted under licencing.

We prepare "MALA" at Mala Mini Hotpot, a sort of authentic traditional Chinese dish.

[Brand Basic Information]

Brand: Mala Mini Hotpot

Business Model: Branch + Licensing

Outlet Type: Premium & Express

PREMIUM

Premium Outlet : Minimum area 2000sqft

Premises: Mall/stand alone shoplot

EXPRESS

Express Outlet : Minimum area 450sqft

Premises: Food Court/Kiosk in mall & Outdoor/Kiosk On The Move

 

 

MALA MINI HOTPOT

A set of catering management firms known as Mala Mini Hotpot focuses on the development and research of food and beverage products as well as restaurant chains.

Strategically situated at the Equine Park Trade Center in Selangor, Malaysia, is where the company's headquarters are. It has a cutting-edge logistics centre and a central kitchen. The knowledgeable staff at Mala Mini Hotpot, led by our chairman Y.A.M Tengku Sulaiman Shah Al Haj Ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Al Haj Y.A.M TENGKU LAKSAMANA SELANGOR, consistently innovates and moves forward to support efforts to create a scientific management system that is compatible with the company's corporate culture.

The Origin And Development Of Mala Mini Hotpot

In today's world, when we think about excellent meals, our minds typically begin to picture hotpot. On the list of mouthwatering foods, a lot of different hotpot brands can be found, some of which even come in pretty high.

Mala Mini Hotpot's popularised version of the Mala recipe has a distinct past. It is reported that a sizable number of boatmen operated at the Chaotienmen dock in Chongqing and the Jialing river pier in Sinchuan at the end of the Ming Dynasty and the beginning of the Qing Dynasty. They construct a blend of several chilies and herbal spices that can warm the body because it is cold and gloomy outside. Then they include a variety of additional foods, including

At Mala Mini Hotpot, to ensure the guaranteed quality we use flower pepper from Gansu, chili from Guizhou and compound butter from Qinghai, Xianjiang as well as dozens of spices from Yunan.

Mala Mini Hotpot is a brand created under the impulse of people's need for tasty food. It has recreated and upgraded a hotpot that has been a cultural heritage for centuries with modern management and branding methods to provide a better shopping experience for customers.

Mala Mini Hotpot's Secret To Stay Sustainable

People's lifestyles and buying habits have changed significantly in recent years. The population is increasingly choosing to prepare food in an easy, quick, and efficient manner. It is not unexpected that hotpot dishes, which have unique traits in the food and beverage business and use a cheap but nourishing spending pattern, have become a significant component of well-liked dishes, especially among the younger generation.

The food and beverage business has been significantly impacted by the epidemic that occurred in 2020, much like the impending "end of days." Due to the extraordinary calamity, many eateries have seen a decline in business performance and have been thrown out of business.

Mala Mini Hotpot, however, has been able to look at the catastrophe favourably. With the most recent model, known as "Asset Light Business," we began operating our business. Better known as, Atupun (Asset Light Business Model). Asset Light Business primarily employs four things:

• Low and reasonable capital - The aim is for many young entrepreneurs to be able to join Mala mini Hotpot

• Fast Return on Capital (ROI) – This is a very important element in business, because speed (ROI) can reduce or completely cover the risk of loss.

• High profits – Not just to get sales, but prioritize profits by lowering operating costs and raw material costs.

• Wide Space for Development - Technical operations that are easy to handle without the need for skilled personnel and (SOP) Standard Operating Procedures that are uniform make it easy to duplicate the system

A business operation method that can be seen from the point of view of increasing the sales volume clearly and can be calculated (Numbers) and the success of each branch which is welcomed with the speed of the increase of branches and the introduction of the brand through social media (story) which is matched with the combination of Asset Light Business Model will make Mala Mini Hotpot as a business based (Sexy Business Model).

Exploring the Halal Market

In Malaysia, there is a lot of competition for the non-Muslim market in the hotpot industry. It currently occupies a Red Ocean market. Therefore, every brand should consider the importance of exploring new markets. The biggest chance for Mala Mini Hotpot to get out of this dilemma is to investigate the local Halal market. This is due to the fact that the Muslim market currently makes up 70% of Malaysia's population, placing this possibility at the level of a blue ocean that is ideal for exploration. As a result, Mala Mini Hotpot's branding approach meets "spiritual requirements" in addition to meeting financial needs. This may provide customers a sense of "reliability" and "assured" satisfaction.

Focus on Self Media Marketing

The dissemination of information through new media is currently in an explosive condition, even registering an unprecedented speed, in line with the development of the internet and new media. The public's attention has been drawn to the restaurant operators' message thanks to how unusual this feature is and how rapidly, widely, and successfully it has spread. Therefore, it is important to pay attention to the "internet celebrity (KOL)" strategy. In order to express the idea and power of the brand to customers, develop in-depth communication with them outside the influence of "internet celebrities," create the brand's personality, and win their hearts and minds, Mala Mini Hotpo constantly seeks out and employs the most effective methods.

MALA MINI HOTPOT FoodRepublic Pavilion (Perdana Branch)

Since opening its flagship location at FOOD REPUBLIC @ PAVILLION, Bukit Bintang, a month ago, MALA MINI HOTPOT has gained the respect of its patrons and had a very positive response, particularly from returning customers.

PRODUCT

MALATANG - In Sichuan, Chengdu, Chongqing, and Xinjiang, MALATANG, a street meal, is particularly well-liked. It comes from Leshan in the province of Sichuan. The term "Ma-La-Tang" denotes the need to add a lot of pepper and chilli powder to the dish in order to make it "spicy and numb." It was created from Sichuan cuisine, which symbolises the distinctive local culture. The idea of "fast, tasty, and cheap" has made Malatang popular among people from all walks of life.

MALA CHUAN CHUAN - A traditional dish from Chongqing and Sichuan is called MALA CHUAN CHUAN. It is not only one of the most well-liked traditional cuisines in the neighbourhood, but it also exemplifies popular food culture. Chuan Chuan is produced at Mala Mini Hotpot using the young generation's modern style, the "Walking Cup," which can be consumed anywhere.

Because the food items are jabbed on a spoon before being dropped into the hot pot to be cooked, the dish is known as "Mala Chuan Chuan." This dish has spread and gained popularity all throughout China thanks to its special appeal and distinguishing features.

MALA HOTPOT comes with a range of premium fresh culinary ingredients, a mouthwatering original mala aroma, and a hot Hotpot serve that is highly addicting. Other high-quality components are dipped in Mala soup before cooking so that it can be served and enjoyed in public events.

Mala Mini Hotpot is delighted to invite anyone to join its partnership programme with the potential to make large profits in the future. Mala Mini Hotpot is very glad to present this lucrative business opportunity with (USP) Unique Selling Proposition to you.

Communities in Need in the Klang Valley Turn to #AyamWithYou Community Pantries

While times are tough due to the Covid-19 pandemic, Malaysians are pulling together to support communities with kindness and trust, giving old methods such as communal food pantries an innovative spin.

The #AyamWithYou Food Pantry initiative, by Ayam Brand™ and 13 charity homes nationwide is helping charities, empowering them to help surrounding communities that are in need.

For example in the Anjung Singgah homeless shelter in Jalan Lekiu is leading the way for surrounding communities by managing the #AyamWithYou pantry in this area.


“We were concerned for the well-being of some families here especially during Ramadan and for Raya. We don’t have much, but they had less. We have been part of the Ayam Brand™ Community Care campaign in the past. This year Ayam Brand™ again provided our organisation with two months’ supply of their products for our residents, and suggested the food pantry or gerobok rezeki as a solution for the community. They have provided a weatherproof pantry and a separate stock of products that we can bless the community with,” said Anjung Singgah Yayasan Kebajikan Negara, operations officer, Encik Amir Rudin Bin Abdul Rahman.


The weatherproof pantry is set up outside the shelter so that social distancing is observed. It is open to the public round-the-clock. Staff and residents update the community about the food pantry through community groups on social media and messaging apps, and they top up the Ayam Brand™ products daily.


“We sent out messages by WhatsApp and Facebook that the food pantry items are free for those who need, while those who want to contribute can add dry foods, snacks, stationery, cleaning products and other essential items. The residents relish the responsibility of managing the food pantry and keeping it well-stocked. They get to practice kindness and generosity,” Encik Amir Rudin said.


Response to the initiative has been overwhelming with the daily allocation of Ayam Brand™ products such as tuna, baked beans, processed peas, canned pineapples and coconut milk snapped up quickly, and other essentials being added, with strong support from the community.


“Surprises have turned up at the food pantry including fresh vegetables, dates, baby formula, diapers and Raya cookies! We can feel the #KitaJagaKita closeness. The #AyamWithYou food pantry project has made this Raya very special by building stronger bonds of kindness, trust and support in our community, allowing us to contribute actively well-being,” he added.

Through its long-running Corporate Social Responsibility programmes Ayam Brand™ has contributed more than 2 million healthy meals for charity, providing nutritious food to more than 21,800 people from 524 charity organisations and NGOs over the past 12 years.


This year the brand has supported Covid-19 front liners at Hospital Sungai Buloh, 13 charity homes, the #AyamWithYou food pantry initiative, and the Anjung Singgah Kuala Lumpur Homeless Transit centre, with plans to support more organisations and communities.


“Covid-19 drastically changed our plans for the 13th annual Ayam Brand™ Community Care Campaign, but we see the positive impact of the #AyamWithYou Food Pantry initiative. It changes the narrative for our charity home partners, from being recipients to being contributors and donors in their respective communities. The community here has embraced the food pantry concept of ‘take what you need, leave what you can’ creating a virtuous cycle that is sustaining the initiative” said Ayam Brand Malaysia’s Marketing Manager, Nathan Deverre.

Ayam Brand™ staff have helped spread the word on the food pantry so that more can benefit or contribute, and started the ball rolling by being among the first to contribute non-food items to the pantry.


“Starting with our families and friends we sent out a list of necessities for the pantry. Those who could dropped off essential items at the pantry. The community are so willing and eager to help. They have shared the location of the pantry with those in need as well. All of us can help within our means,” said an Ayam Brand™ team member who lives in the area.

The #AyamWithYou food pantry is located Anjung Singgah, Lot 28-32 Jalan Hang Lekiu, 50100 Kuala Lumpur and at Pertubuhan Kebajikan Kasih Nurul Hasanah No 1, Jalan Pimping Kanan, Ukay Heights 68000 Ampang Selangor.


Be part of the movement to receive or to give essentials.


Find out more about the #AyamWithYou food pantry initiative, visit https://www.ayambrand.com.my.

About Ayam Brand
Ayam Brand, a household name in Malaysia and Asia for 128 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’. Since 2013, Ayam Brand has been ranked in the Top 10 of Malaysia’s most chosen FMCG brands, according to the Kantar Worldpanel’s Brand Footprint Study.

Be rewarded with Food & Beverage for FREE @Paradigm Mall, Petaling Jaya

Sharing is caring, good day to my dear readers and followers. Good news to friends who like to go Paradigm Mall, Petaling Jaya. You will be getting a chance to be rewarded with food and beverages for FREE once you manage to collect required amount of stamps on the passport card when you shop at Paradigm Mall, Petaling Jaya from 19^th August - 17 November 2019. Read on to find out more.

I love food and shopping, Paradigm Mall is a nice mall to shop and dine with family and friends. I have friends that sharing the same interest too, hanging out with their family, friends and buddies. Paradigm Mall, Petaling Jaya (PMPJ) the iconic suburban mall is organizing ‘The Taste of Paradigm - Spend and Be Rewarded’ campaign for all food lovers. The friendly neighborhood mall, they have offer unmatched shopping and leisure experiences to customers but also provide them with a wide array of food preferences that promises to tantalize their taste buds. With close to hundred F&B outlets at Paradigm Mall in Petaling Jaya, you will be spoilt for choice.

Paradigm Mall has recently, completed the first phase of Asset Enhancement Initiative (AEI) dedicating the entire LG level to the mall’s first and only food court – Food Arcade. The refurbishment showcased a mix of high – quality food and beverage (F&B) outlets offering shoppers a variety of flavors in their meal from authentic Malay, Italian, Middle – Eastern Thai, Javanese, and Hong Kong to Taiwanese food. The mall has also brought in a number of new F&B options such as Nene Chicken, Waffuru Café, Sedap Sedap, T Bun, SRK Noodle House and Farmers Street. There are new tenants that will be joining soon are Mr. Chizu, An View, Harum Manis, Daboba, GinGer Thai and Salad Atelier. 

Variety choices of food and beverage you can find in outlet at Paradigm Mall, Petaling Jaya as following:

 

Visit Paradigm Mall, Petaling Jaya (PMPJ) to collect the stamp and redeem exciting F&B and stand a chance to win 1 yr free supply of F&B.

Simple and easy to participate in the campaign, first to collect a Taste of Paradigm passport from the concierge counter. The competition has two simple steps:

Spend and Be Rewarded

SPEND

Shoppers spending a minimum of RM30 in a single receipt at any F&B outlets of PMPJ will be eligible to collect a stamp.

REDEEM

Shoppers can redeem the free F&B from Sepiring, The Chicken Rice Shop, Waffuru Café, Seaweed Club, The Energy Club, Fish &Co, Warung Mama, Vanilla Mille Crepe and Papparoti from the outlets at Paradigm Mall, Petaling Jaya.

Once shopper have successfully collected a certain number of stamps on their Taste of Paradigm passport. 

Sharing is caring, lets save the date and tell our friends to head over to Paradigm Mall, Petaling Jaya to participate ‘Taste of Paradigm’. 

Further details below:

For more information about the activities and promotions, kindly visit the malls website:

www.paradigmmall.com.my

Facebook:

https://www.facebook.com/ParadigmPJ/

Instagram:

https://www.instagram.com/paradigmpj/

*Terms & Conditions applied*

Taste Quality at Jaya Grocer’s Taste New Zealand Food Fair!

It's Wednesday and it's raining, soon I be out to wait for my son's at school. Sharing good news with you the inimitable and highly sought after Taste New Zealand Food Fair is back with quality, honest products comprising a delectable selection of new artisanal treats, guilt-free chocolates, premium New Zealand apples and kiwifruits from a clean and sustainable environment for every Malaysian home.


Organized by New Zealand Trade and Enterprise (NZTE), Taste New Zealand will be held at all 19 Jaya Grocer outlets nationwide from 3rd May to 21st May, promising something for everyone. Malaysians can look forward to over 150 New Zealand products at the fair, with 30 new exclusive products featured.

 

Additionally, Customer who spend RM50 in a single receipt at Jaya Grocer Taste New Zealand will also be able redeem an exclusive 60th Anniversary themed shopping bag and enter a lucky draw contest. The grand prize winner will win RM888 worth of New Zealand products.



“Malaysians consistently seek high quality New Zealand dairy products, from healthy and tasty milk powder and cheese to yoghurt and ice cream. This demand continues to grow as Malaysians become increasingly conscious and mindful of what they consume,” says Matt Ritchie, New Zealand Trade Commissioner to Malaysia and Brunei.


“New Zealand food and beverages are also safe and sustainably-produced. Our natural environment, climate and clean air are ideal for almost every kind of production, from horticulture to seafood and farming,” he added.


Kanthan K, Head of Merchandising Department said, “As Malaysia’s Fresh Neighbourhood Grocer, we take pride in carrying quality, premium products for every Malaysian’s daily convenience and needs. Jaya Grocer is glad to collaborate with New Zealand Trade and Enterprise to feature an exciting range of both new and readily available products at the New Zealand Food Fair that are equivalently delicious, nutritious and meeting health requirements.”

 Some of the items that consumers can look forward to purchasing at the fair:  

 

‘Grow Young Together’ with Anlene
Renowned for producing some of the best tasting dairy the world has to offer, consumers can look forward to delicious products from New Zealand's leading dairy brands, Fonterra, with Anlene Heart-PlusTM. Launched March 2017, Anlene Heart-PlusTM is the only high calcium milk in Malaysia with the dual action formula that supports greater mobility (MoveMaxTM) and heart health (HeartMaxTM).


The MoveMaxTM formulation contains important nutrients such as magnesium, zinc, and Vitamins B, C, D & E to help care for bones, joints and muscles, while the HeartMaxTM formulation contains Omega 3 (DHA + EPA), plant sterol, potassium, Vitamin B12 and folic acid that enables optimal cholesterol levels, blood pressures and blood sugar levels.
 
Anlene seeks to trigger conversations about ageing, debunking the myth that it should restrict mobility and lifestyle choices. With the right nutrition, people can continue to live as young as they feel inside.


All Natural New Zealand Ice-cream & Yoghurt
The Collective Dairy
Founded by two chefs with entrepreneurial minds, Angus Allan and Ofer Shenhav, The Collective is New Zealand’s leading gourmet yogurt brand, thriving on creating an extraordinary yoghurt with an unbeatable taste. The Collective takes pride in its all-natural, vegetarian, gluten-free goodness which guarantees no added nasties. With catchy names like Pink Lemonade, Sassy Strawberry & Fig n’ Ginger, the probiotic yoghurt brand steers away from the corporately packaged world and focuses on being fun, slightly edgy and undeniable approachable by individuals of all age ranges.

Taste quality and natural goodness with New Zealand apples
Blessed to grow in a land of pure water and fertile land, New Zealand apples are renowned for their unbeatable taste and will do more than keep the doctor away.


Luv’ya
Luv’ya Fruit grows apples in their own orchards right in the sunny, temperate region at the top of New Zealand’s South Island. Known for being mildly sweet and with a subtle pear essence, the Ambrosia apples have crisp, fine-grained flesh that remain white even when sliced. As the name ‘Ambrosia’ means “Food of the Gods’, customers will attest to it’s out-of-the-world juiciness.

Rockit™
Rockit™ Apple Snacks have also recently returned to popular Malaysian retailers. Rockit™ is the world’s first specially bred miniature ‘high quality’ apple, positioned as a health snack and has a delicious sweet flavour, bright red colour and a juicy, crisp crunch.

Top quality chocolates and biscuits
Whittaker’s
Founded in 1896 by James Henry Whittaker, New Zealand’s primary chocolate brand, Whittaker’s sources for top quality, hand-harvested cocoa from Ghana and

Madagascar – the two homes of the world’s finest beans. These beans are then batch roasted and made into fine grade chocolate, thus differentiating them from other competitors who often purchase cocoa liquor rather than roasting their own beans.


Dark chocolate indulgers can look forward to two of Whittaker’s’ new artisanal varieties. The Fijian Ginger and Kerikeri Mandarin is a rich 62% dark chocolate infused with mandarin from the famed citrus growers of New Zealand’s Keri keri, paired with luscious, crystalized ginger hand is cultivated in the islands of the world’s finest ginger producer, Fiji.


There will also be limited edition Sharebags – Whittaker’s Tweats comprises of 12 mini slabs of creamy milk chocolate with popping candy, specifically moulded in the shapes of some of our favourite New Zealand native creatures such as the Kiwi and Moa bird, the forest-dwelling Morepork owl, the lizard-resembling Tuatara, owl-parrot Kakapo and a Penguin! These delectable Whittaker’s mini chocolate slabs are made using 33% cocoa.

Griffin’s
New Zealand’s No. 1 Biscuit brand has also finally set food in Malaysia. Griffin’s, New Zealand’s favourite biscuit bakers have been delighting Kiwi families for more than 150 years. They are armed with its heritage of expertly baking biscuits with top quality ingredients and utmost craft and care. Malaysians can now experience its delicious biscuits made with real New Zealand milk and milk chocolate.

With over 150 products featured at Taste New Zealand, experience and taste quality at all 19 Jaya Grocer outlets from 3rd – 21st May 2017.
Let's follow New Zealand Food on Facebook at www.facebook.com/newzealandfood to learn more about New Zealand food.

Bloggers' Day Out at Klang Parade

 Last Saturday was a fun Bloggers' Day Out at Klang Parade. The mall invited approximately 30 bloggers for fun filled "Bloggers' Day Out', I am happy to be one of the blogger to attend the event.

Klang Parade celebrated their grand launch recently, the mall underwent extension interior reconfiguration to include new travelators and improved vertical transportation. The massive makeover is brainchild of the mall's owners ARA Asset Management Limited, who commenced refurnishment work at Klang Parade in June 2013.

After the registration, we were ushered to Firezone Family KTV, En route to the location, we stopped by at Peanut Butter Studio where we saw nice performance by the owners of the studios themselves -

the Rejunevate Dance Crew from 8TV Showdown and Astro Battleground. 

Check out photos taken by me during the their performances.

The highly energetic showcase from the dancers.

 

A group photo of the dancers.

Check out my instagram video for their dance performance

video 1

video 2

video 3

Firezone Family KTV, where bloggers had great time sing karaoke together.

We have Alan in the house to sing for us! 

Check out my instagram video for karaoke session

video 1

video 2

Next up but not least also Rane and Wendy, yes they can sing and we enjoy each other company. 

You could tell by looking this picture, how my friends are so into singing Karaoke.

The room is big can fit as much as 30 people or more.

How many songs can you sing in Karaoke? I am sure you know better if you love being in Karaoke to sing. 

Firezone Family KTV has nice environment pleny of seating, you can wait at the lobby while they having your room ready for you. 

It's fun time after this, where grown ups and kids will enjoy.

The fun time in Circus-circus entertainment center 

It's entertainment zone for the adult and kids.

Hello Kitty got your attention! 

One of the Hello Kitty that you can aim to redemption with your tickets that you won from gaming. You know I miss those days where I have play to collect the tickets to redeem toy that I like. 

Mommy loves sweets so I am there to try my luck in winning sweets for my kids.

Check out my instagram video for the sweets in this huge machine!

Who wants to try their luck in grabbing this cute plush toys?

They are many games and rides for everyone to enjoy, it doesn't matter whether you like basketball or riding horse, there's a game for everyone to enjoy. Go ahead to find out more if you are heading to Circus-circus entertainment center.

There is a huge counter for redemption of toys, stationaries, etc. 

The Amazing Mall Hunt inclusive of bloggers being split up into three groups where each group had to perform a specific task at selected tenants of the mall. I am in the group that we tried out Spices of Penang.

Spices of Penang is open from 1100 to 2200

Spices of Penang with variety of food to choose from

Ice Kacang topped with Ice Cream,

Nice to pair with iced lemon tea,

And Penang Fruit Rojak. 

Famous Penang Fruit Rojak, it's one signature dish in Spices of Penang.

Spices of Penang, click the link you'll go it's FB. 

I'll be back to try more food in Spices of Penang. 

After that we headed to Red Modani, the shop has wide range of shoes to choose from.

 Do you want to see more? Check out my instagram video for a sneak peak.

Get your Christmas shopping list done in this mall

Shoes for baby, toddler, ladies, men.

 So many shoes for you to choose from, start making a list of what you love to shop in Klang Parade.

DEES fashion shop, where you can find many choices of clothing.

If you like bling bling dress, you'll know you can find them in DEES.

After the hunt, everyone was treated a sumptuous dinner at the food court.

The next Food Junction has variety of food to choose from, it's my first time to see a mall with non-halal section and halal section. So if you are having non-halal food you can't bring your food over to halal section. 

Penang Pork Noodle stall caught my attention. 

RM9.50 for this Penang Pork Noodle pepper soup. 

The noodle, you can choose to have bihun, yellow mee, can you guess what noodle I have? 

My friend Adriene chooses to have Korean meal.

Above is non-halal food, as we dine in non-halal section in the food court. 

photo credit to Miera

 After dinner we attend special farewell meet & greet with the Upin and Ipin mascot at the mall's main court. It's fun filled day for everyone, watching the dance performance, sing karaoke, gaming in Circus.

Klang Parade has been an iconic landmark in the hearts of its people and it has served them well for many years. I like this retail scenes, I want to go there again. For your info the day I went there used waze. 

Klang Parade is located at 

2112, KM2 Jalan Meru,

41050 Klang, Selangor, Malaysia

https://www.facebook.com/ARA.KPM