DASHING ANNOUNCES OFFICIAL REGIONAL PARTNERSHIP IN MALAYSIA WITH JUVENTUS

Merriment fills the air as ardent football fans gather at the IOI City Mall on last Saturday 28 November 2019. Coming from all walks of life, football fans are here to commemorate the official regional partnership in Malaysia between two larger-than-life icons – DASHING, Malaysia’s leading brand of male grooming and personal care products and Juventus , one of the world’s most respected and revered football clubs. DASHING, a name that stands for fun, brotherhood, contemporary masculinity and active lifestyle, transformed the mall’s centre court into an interactive exciting Football Experience Centre. At this unique “experience centre”, guests were able to put their football skills to the test with games such as Radar Speed Cage, Target Football, Goalkeeper Reaction Test and Electronic Skills Mat.

From left; Mr. Tomas Aricó – Head of Partnership of Juventus, Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia, Mr. David Trezeguet – Juventus Legend, Mr. Venkat Jangam, – Marketing Manager, Wipro Unza and Mr. Federico Palomba, Managing Director, Juventus Football Club, Hong Kong Branch with the Serie A Trophy on DASHING & Juventus Official Partnership Announcement at IOI City Mall, Putrajaya.

“Juventus and DASHING are two distinctive icons in their respective fields – one in the world of football and the other in men’s personal care and grooming,” said Mr Sriram Krishnamurthy, Chief Executive of Wipro-Unza Malaysia. “Both brands share identical values and bro-codes such as supreme team spirit, brotherhood, always ready to back one another, enjoying each other’s success, and the constant passion to excel and win.”

From left; Mr. Tomas Aricó – Head of Partnership of Juventus receiving a set of DASHING product from Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia as part of the partnership.

Sriram adds “In the coming months, DASHING has lined up a number of exciting launches, activations and promotions in partnership with Juventus . Several Malaysian fans will get the golden opportunity to visit the facilities of Juventus first-hand, in a money-can’t buy experience”

Tomas Aricò, Juventus Head of Partnerships, stated: “The announcement of this partnership with DASHING in Malaysia represents for Juventus another significant step into its international activity and confirms Club growing presence in the APAC region further supported by its newly opened branch in Hong Kong, here represented by its Managing Director, Federico Palomba”.

From left; Mr. Venkat Jangam – Marketing Manager, Wipro Unza passing a set of Dashing product to Mr. Federico Palomba - Managing Director, Juventus Football Club, Hong Kong Branch.

From left; Mr. Tomas Aricó – Head of Partnership of Juventus receiving a set of DASHING product from Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia as part of the partnership.

“I am delighted to attend this announcement event,” Federico Palomba added. “This partnership has been the first opportunity we facilitate for the Club’s new partnerships development in the APAC region. We will strive to provide the best support to activate the strategic partnership in such a key market and look forward to our great success in the near future.”

As part of the partnership, DASHING is proud to announce the DASHING x Juventus Buy , Whatsapp & Win Contest which will be running from October 2019 – March 2020 is set to reward every winner with the ultimate football experience - 6 grand prize winners will be flown to the Italian city of Turin for a once in a lifetime opportunity to meet their favourite Juventus players in person as well as watch live match at the Allianz Stadium – the home ground of Juventus.
Other cool prizes include exclusive official autographed Juventus merchandises and limited edition DASHING / ELITE x Juventus gift sets.

Win this exclusive opportunity with a few simple steps. Consumers can participate in this contest by buying any product of DASHING or ELITE at any participating outlet in Malaysia and partake in a Whatsapp entry competition. To encourage more participation and make dream come true for all Football fans in Malaysia there is no restriction on amount or number of items that needs to be purchased for participation.

“I am so honoured and elated at the same time to visit Malaysia and meet Juventus fans here for the first time,” says Trezeguet at the event. “From the thunderous applause alone, I can see how passionate Malaysians are when it comes to football. I guess that’s the true beauty of football — it’s not just a sport; it’s a tie that binds everyone, everywhere, together. ” For the last 25 years, DASHING has been at the top of its game as a leading men’s personal care and grooming product purveyor, thanks to the undying loyalty of its fans,” says Venkat Jangam, Marketing Manager for Wipro-Unza Malaysia. “Thus, this fabulous experience is one of our ways to express gratitude for the continuous support we have received from Malaysian men. We are sure they will see for themselves why the DASHING – Juventus partnership is the coming together of champions.”

Fans also were in absolute awe when, for the first time in Malaysia, they are able to get up-close and personal with the legendary Serie A trophy. Throughout its illustrious 122 years of history, Juventus has won the most with 37 championships.

Event aside, a complete 360-defree marketing campaign will be rolled out nationwide, and this includes a limited-edition range of DASHING x Juventus co-branded products that will be retailed on special point-of-sales materials bedecked with the club’s iconic black and white livery. The limited-edition collection is slated to meet fans in March next year.

The DASHING x Juventus event at IOI City Mall will opened to the public on 28 November 2019 and ends on 1st December 2019. #DashingJuventus


For more information on DASHING x Juventus “Buy, WhatsApp & Win” contest visit DASHING
Facebook page: www.facebook.com/Dashing.MY and Instagram: www.instagram.com/dashing_my

BAD LAB launches the 'Fight Ready' hair styling event

 

BAD LAB, the complete personal care range man-gineered for the unconventional man are pleased to announce the release of the all-new Pomeda & Hair cream.

As the official personal care brand sponsor of ONE Championship: Throne of Tigers for the 2nd year in a row, BAD LAB launches the 'Fight Ready' hair styling at event in conjunction with the ONE Championship athletes. The event was held on February 9 from 2pm to 4pm at Watsons Store, Sunway Pyramid.

The 'Fight Ready' event gives the fans a unique opportunity to show their support for their local fighters and have some fun experiencing BAD LAB's new products alongside top-ranked ONE Championship superstars, such as the popular Malaysian female fighter Ann Osman, and the up-and-coming brother duo Keanu and Gianni Subba.

ONE Championship is set to hold two events in Malaysia's capital city this year, with the first event of 2017 being held at Stadium Negara on the 10 February, headlined as Throne of Tigers.

BAD LAB Digital Brand Executive Nick Smerling says, "Given the special and unique attributes of our products along with the exciting association with the fighters, the fans are in for a treat. With the unique position of being an International Brand made in Malaysia, BAD LAB is proud to be extend its popular hair range with the release of Pomade and Hair Cream. We hope local fans of MMA will take this chance to connect with their heroes and have a very unique, fun and interesting experience."

Lum Chong Heng, BAD LAB's Commerical Director adds, "Engaging with our consumers and fans of MMA, both our hair styling products targeted at men seeking convenience for active lifestyles, embodies the unconventional branding of BAD LAB, which is an edgy, adventurous, brave, fun, inspirational and cool attitude brand."

Sports Media Property, ONE Championship, will be showcasing two major fighters in the lightweight division, namely Ev "E.T". Ting from Malaysia and Kamal "Prince of Persia" Shalorus from Iran in its main bout. Another headlined fight features the return of Ann Osman as she looks to defend home court against a tough opponent in the Cambodian prospect, Vy Srey Khouch. Throne of Tigers is scheduled to be held at Stadium Negara in Kuala Lumpur on February 10th.

The 'Fight Ready' styling session by the athletes at Sunway Pyramid will be judged by representatives from BAD LAB, Watsons, and ONE Championship's Vice-President and former three-time UFC Champion Rich Franklin, followed by a prize presentation.

BAD LAB will be launching two hair care products as part of the event; a Water-Based Pomade and a Water-Based Hair Cream. Following the popularity of BAD LAB's Hair Clay and Gel, demand for an extended Hair Styling range was only a matter of time.

"It's a super-slick, super-glossy finish is just the thing lock down a quiff, pompadour or ducktail." Supersonick is a lightweight Water-Based Pomade that contains BAD LAB's signature ingredient, FluidiPure 8G. The Dynamo is a heavier Water-Based Hair Cream that was created for men with frizzy or dry hair, and to lock down those loose ends. "Now go stalk your prey like the smooth, slick predator that you truly are" is Dynamo's underlying message to its users.

Following the BAD LAB mandate, these two releases feature animal chosen to make the same bold statement to its fans and users of the BAD LAB range does. The Eagle, king of the sky, embodies the Pomede's slick and cool attitude that runs deep in BAD LAB's DNA while the Panther, the ultimate predator, was chosen to reflect the smooth nature of what a user of the Dynamo Hair Cream would feel.

For more information about the BADLAB, you can find on BAD LAB's Facebook Page. 

The 'Fight Ready' styling session by the athletes with winners

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