AMOREPACIFIC MALAYSIA’S ‘MAKEUP YOUR LIFE’ DEBUT - A SUCCESSFUL LAUNCH

Cancer patients and survivors thronged Amorepacific Malaysia’s ‘makeup your Life’ event in collaboration with Breast Cancer Foundation with the aim of helping cancer patients get back to their daily lives faster with full confidence.

Held for the first time in Malaysia and also in conjunction with the company’s global CSR effort to reach out to cancer patients, participants at the event were treated to a session of fun-learning activities which include a skincare education and makeup class, an accessorising guide to using health benefits materials, as well as a cooking and eating right demonstration.


Amorepacific Malaysia started the event with skincare education focusing on the skin changes after cancer treatment and how to deal with them. Following the skincare education is the makeup class which teaches participants makeup techniques on brightening and evening out skin tone to create a healthy radiant look. Each participant received a makeup your Life kit worth RM700 which includes skincare and makeup products from Innisfree, Laneige, Mamonde and Etude House. All products are alcohol free, gentle to the skin and contain hydrating properties.

 

 As part of the company’s effort to promote a healthy lifestyle, Amorepacific Malaysia also partnered with Stailoz who showcased and shared the health benefits of Titan Tech used in the Stailoz head tubes. Simple styling was taught using the head tube and each participant was also given a head tube sponsored by Amorepacific Malaysia.

Covering the healthy lifestyle segment is also a healthy cooking demonstration by Consultant Dietitian, Indra Balaratnam. Taking into consideration cancer patients’ low energy level during treatment as well as the need to go for frequent treatments, Indra demonstrated an easy to prepare savoury nutritional soup as well as a multigrain brown fried rice packed with nutrition while bursting with flavour to whet the low appetite of cancer patients undergoing treatments.


Margaret Chin, Country Manager of Amorepacific Malaysia when asked on the response of cancer patients for this event, expressed delight. “I’m happy to see a great turnout for this event. Breast Cancer Foundation has been a supportive partner for this event, and I look forward to future collaborations with them. With the success of the makeup your Life event, we will continue to organise this programme annually moving forward,” said Chin.


The makeup your Life programme is also part of a ‘20 by 20’ commitment by Amorepacific, which represents its promise to beautifying the lives of 200,000 women by contributing to their health, wellbeing and economic empowerment by the year 2020. Moreover, by joining the UN-led movement called Every Women Every Child, Amorepacific carries out their obligation to the fullest as a responsible global citizen thereby contributing to A MORE Beautiful World.

Breast Cancer Foundation who is a partner of Amorepacific Malaysia’s makeup your Life programme said they are happy to be part of this meaningful event. “makeup your Life is definitely a wonderful event for cancer patients and survivors to partake in. It’s an opportunity for them to meet, network and also to learn new skills that will help change their lives after cancer,” said Surayati Hamzah, the Chief Executive Officer of Breast Cancer Foundation.

The ‘makeup your Life’ programme has been conducted since 2008 starting with South Korea and later extended to the other regions which include China, Hong Kong, Taiwan, Vietnam, Singapore and Thailand.


#makeupyourlife #20by20 #amorebeautifulworld #amorepacificcsr


About Amorepacific
Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls ‘Asian Beauty’ – to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.





About Breast Cancer Foundation
The Breast Cancer Foundation, formerly known as Pride Foundation, has been proud to be at the forefront of breast cancer awareness, empowerment and support initiatives in Malaysia.
The Foundation’s objectives are to create awareness around breast cancer and to empower and support those who are affected by it through numerous campaigns for the past 14 years. With the collaboration and support from the public and private sector, Breast Cancer Foundation aims to educate the public through breast cancer awareness campaigns as well as empower breast cancer patients and survivors to live life to the fullest after being diagnosed and overcoming the disease through numerous empowerment programmes. Fundraising activities and generous contributions from individuals and corporate bodies allows Breast Cancer Foundation to provide monetary support directly to eligible underprivileged breast cancer patients through the Breast Cancer Foundation Patient Fund. The Foundation coordinates emotional and morale encouragement to breast cancer patients, sharing guidance and advice on how to cope with the disease and its effects with the help of supporting panel doctors, nurses, volunteers and breast cancer survivors. Breast Cancer Foundation is proud to share a community and sisterhood among breast cancer survivors and patients that was created as they bonded over the years, building long-lasting relationships among these breast cancer warriors and the Breast Cancer Foundation team.

Please visit the Breast Cancer Foundation’s official website, www.breastcancerfoundation.org.my and follow the Foundation on social media via www.facebook.com/breastcancerfoundationmalaysia and www.instagram.com/breastcancerfoundationmalaysia to find out more about the Foundation and its activities.

Shop Mamonde on 11street

Good news to shoppers who love to shop Mamonde products, now you can shop online on 11street.
With 57 Mamonde skincare, makeup and optional care items that are available for online purchase. Apart from that, you can see some exclusive online items which only available online such as
Rose Water Toner 500ml
AC Balance Spot Serum 15ml
AC Balance Spot Patch (12 patches)
Colour Tone Up Base 30ml (01- Green & 02- Purple).

The official launch of Mamonde on 11street, Momonde Malaysia is offering special online deals in June. Among deals in June include Basic Skincare Set at RM49 (savings 49%). First Energy Serum Set at RM119 (savings 20%), Highlight Lip Tint Set at RM50 (Gifts with Purchase), Mascara (Volume) Set at RM59 (Gifts with Purchase), Complimentary Cushion Case with every purchase of Cover Power Cushion No.21 or No.23 (Gifts with Purchase). Great deals will continue in the second half of 2017 with an exclusive Mamonde makeup workshop for 11street customers.

Click on the link above which mentioned on my post to get start with your shopping now. Besides that there is 5 beauty counters in AEON 1 Utama and AEON Mid Valley in the Klang Valley, AEON Bukit Indah and AEON Tebrau City in Johor and AEON Queensbay Mall in Penang now, Mamonde Malaysia launched the sale of its products on 11street for the convenience of customers who prefer online shopping.

Mamonde is the first cosmetic brand of its kind that uses only flowers as its key ingredient coupled with other natural ingredients in its formulation. AmorePacific has invested a great deal in R&D to ensure the efficacy of Mamonde products and that these products are gentle on the skin just like characteristics of a flower.

Mamonde has officially been launched with its first counter @AEON 1 Utama

Mamonde's first counter at AEON 1 Utama, Selangor

It's everyone been waiting for, AmorePacific Malaysia's latest cosmetics brand Mamonde has officially been launched here with its first counter located at AEON 1 Utama. You can find the Mamonde counter at Cosmetic Floor, AEON 1 Utama, Selangor. The counter is measuring approximately 315 sq ft, Mamonde's counter carries 140 products from 32 product categories which ranges from skincare, makeup, hand care to makeup for hair. The counter also offers complimentary Flower Touch hand massage with seven different types of hand creams to choose from as well as complimentary skin consultation. I have share more photos on my Fan Page on Facebook, click on the link to view.

Few months back, I was invited to attend the launch preview of "World of Mamonde", you can click on the link to read about it. Mamonde which advovates the therapeutic properties of flowers ensures that all its customers get to experience and learn about Mamonde's flower science at its Flower Experience Corner.

Congratulations to Mamonde for opening its first counter at AEON 1 Utama.

Mamonde is a brand that inspires feminine beauty with flowers. It brings women's beauty into a bloom by instilling the wisdom of nature found in the flowers' vitality into their products. Inspired by flowers, Mamonde devotes to deliver the zenith of flower energy to bloom the beauty inside you. Mamonde aspires to provide skincare solutions for every woman so that they may radiate in blossoming beauty.

The 5 Key Flowers of MAMONDE

 

 1. Honeysuckle (Revitalizing)
The Honeysuckle has amazing vitalizing properties that maintain skin health. The Honeysuckle is an absorbent plant with the ability to absorb nutrients from barren soil to effectively deliver nutrients to vital parts of plant.

2. Hibiscus (Moisturizing)
The Hibiscus contains natural hydrators that offers flawless hydration.

3. Narcissus (Hydration)
Narcissus offers excellent moisturizing benefits up to 24 hours and works well on tired and dehydrated skin.

4. Lotus Flower (Cleansing)
The Lotus Flower has the ability to cleanse and purify the skin while providing anti-oxidant protection.

 5. Camellia (Anti-Aging)
The Camellia contains therapeutic properties that help to protect the skin from free radical damage and helps to reduce the signs of aging for youthful-looking skin

 "Mamonde is the first skincare brand of its kind that uses only flowers as its key ingredient coupled with other natural ingredients its formulation. AmorePacific has invested a great deal in R&D to ensure efficacy of Mamonde products and that these products are gentle on the skin just like the characteristics of a flower," said Celin Diong, Brand General Manager of Mamonde Malaysia.

The products are priced from RM6 to RM169 making them accessible to women from all walks of life.

Brand Ambassador of Mamonde is Park Shin Hye, she is a popular Korean actress with leading roles in hit K-dramas namely The Heirs, Pinochio and also the latest hit - Doctors. Park who was not present, greeted guests through a video which was aired during the official launch ceremony last Friday.

Good news to fans of Park can also look forward to purchasing the autographed limited edition Mamonde Moisture Ceramide Light Cream and Intense Cream as well as the Cover Powder Cushion. The autographed items are limited to 150 pieces per item so fans are advised to purchase them soonest to avoid disappointment. Fans of Park will stand a chance to meet her when they purchase the Park Shin Hye First Energy Lucky Box which comprises an Essence and a Serum, which also comes with 70 passes to be won for a 'Meet the Fan' session happening this October! Scroll down to check out the exclusive beauty sets, *while stock lasts.

Mamonde Malaysia its brand ambassador, Park Shin Hye

First Energy Lucky Box *(RM238)

Good news to shoppers who love to shop at Mid Valley Megamall. Mamonde has targetted to open 3 more counters by year-end with its second counter opening at AEON Mid Valley Megamall in September 2016.


Apart from its country of origin South Korea, Mamonde has also been launched in U.S, China, Thailand and Malaysia.

Flower Power of 5 Skincare Set* (RM228)

 In conjunction with the official launch at AEON 1 Utama, Mamonde is offering a complimentary 8 piece gift set with every purchase of RM350, a free Mamonde membership with the purchase of any Mamonde products and many more attractive deals awaits in store. You can check follow the updates/promotions on Facebook. https://www.facebook.com/Mamonde.MY

Flower Power of 5 Makeup Set* (RM239)

Mamonde Cover Power Cushion, one of my favourite!

MAMONDE TO DEBUT IN MALAYSIA THIS AUGUST 2016

Recently I attended the launch preview of the "World of Mamonde". AmorePacific Malaysia held the launch at Royale Chulan Damansara Hotel, Mamonde (french word for 'My World'). Thank you the Butterfly Project Malaysia for inviting me to this launch preview.

Introduction the brand by Margaret Chin, AmorePacific's Malaysia's General Malaysia.

  "Mamonde's skincare is the first of its kind in the cosmetics market as it uses only flowers as its key ingredient in the formulation for all its products,"said Margeret Chin, General Manager of AmorePacific Malaysia. "With the launch of Mamonde, AmorePacific Malaysia will have four brands under its company portfolio which includes Laneige, Sulwhasoo and Innisfree,"added Chin. 

 Mamonde is the leading global premium cosmetic brand that offers a wide array of skincare, and makeup products to suit every woman's daily needs. 

Price range of its products is expected to be between RM6 - RM169, it's affordable and inexpensive.

 

 Mamonde Brand Story

"Inspired by Flowers"

The flower, a sign of beauty and a symbol of grace; is also magical with its ability to speak to the soul in a which words cannot express. The blossoming flower, its colors and pleasant scent emits a natural inherent vitality and surging energy that lifts the mood and comforts the heart. But there's much more to this extraordinary plant. 

AmorePacific Research Institute discovered the close relation between flowers and a woman's beauty.

Advanced research was then carried out on various flowers; from the root to its stem and petals to discover the amazing power and energy that the flowers possess. Findings the reveal that flowers contain moisturising and skin-nourishing ingredients that not only provide nourishment to the skin but also moisture and balance oil production to maintain a vibrant skin. 

Years of research concluded with the inception of a unique innovation and formulation that use floral extraction to re-invent beauty. AmorePacific named its innovation Mamonde, a brand that inspires feminine beauty with flowers through its flower science technology.

On the left: South Korean Brand Manager giving her speech on spot, she has a translator next to her to translate in English.

  Entering the 'World of Mamonde', the event commenced with an introduction of the brand followed by a walk to the 'Mamonde Garden'.

 

At the garden, beauty bloggers were given a detailed briefing on the R&D of Mamonde which covers the 5 key flowers used in Mamonde formulation, flower science, technologies and its floral properties. 

 The walk continues as we reach Mamonde's product experience area and finally, a 'Flower Beauty Class' that captivates participants with all things floral.

My creation on the event, inspired by flowers. Inspire by blooming flower, bloom beautifully inside out.

It was 30 minutes challenge for everyone to create their master piece, flowers' petals are given, scissor and super glue, and a stick.

 Beauty bloggers get to try and experience the skin care.

Blogger Jacinta trying out the Mamonde skincare range.

 Lots of beauty products awaiting bloggers to try.

Cover Cushion Powder Cushion

Among Mamonde's star products include

 The First Energy Essence/Serum

Cover Powder Cushion

Age Control Power Eye Cream

Moisture Ceramide Cream

Lotus Micro Cleansing Foam

Rose Water Toner 

Floral Hydro Cream

  

 Mamonde products are formulated with various types of flowers that possess the following properties:

• Vitalizing - The Honeysuckle and the Evening Primrose both have amazing vitalizing properties that help maintain healthy skin. The Honeysuckle is an absorbent plant with its ability to absorb nutrition from barren soil to deliver nutrients fast to vital parts of its plant. Similarly for the skin, the Honeysuckle delivers nutrients found in the flower to the skin for a smoother and firmer skin that is vitalised from within. The Evening Primrose contains high concentration of fatty acid and other nutrients that is essential to improve cell structure and skin elasticity. 
• Moisturizing & Hydrating - Mamonde uses Demask Rose (Rose Water), Hibiscus, Narcissus and Peach Blossoms in its hydrating and moisturising range. The Rose water is extracted with super-high pressure to preserve its amazing properties of soothing and moisturising the skin. The Hibiscus, Narcissus and Peach Blossom on the other hand, contain natural hydrators and ceramide that offers flawless hydration. The Narcissus offers excellent moisturising benefits of up to 24 hours.
• Anti-anging - The Camellia is a resilient plant that thrives in a wide range of weather conditions even through winter. Its resilience and other therapeutic properties help  protect the skin from free radical damage and reduce the signs of aging for a youthful-looking skin.
• Cleansing & Exfoliation - The Lotus Flower has the ability to cleanse and purify while providing antioxidant protection. It contains natural alpha-hydroxy acids that help exfoliate the outer layer of the skin, allowing younger cells to rise to the surface to restore a youthful look.
• Brightening - The Magnolia, an ancient type of flower which has been around for more than 100 million years, has numerous medicinal values. It also has an excellent effect in skin whitening and post-inflammatory pigmentation inhibition. The Water Lily is another plant which amazing benefits to the skin which include brightening the complexion as well as soothing irritated skin.
• Pore Care & Oil Balancing - The Heartleaf Houttuynia and Saga are perfect for regulating sebum production and especially for the oily skin. Extracts of the Heartleaf Hottuynia also help tighten the pores that have enlarged and that have lost resilience. It offers instant contraction and it is also cooling to the skin.

First Energy Essence and First Energy Serum

 With K-beauty that is trending now, introducing Mamonde's newly upgraded First Energy Essence and First Energy Serum - where it acts primarily as a booster to uplift your skin, giving you an overall healthier and suppler looking appearance.

Formulated with the Floral Biotics Technology, both Mamonde First Energy Essence and First Energy Serum have recently been upgraded with the antioxidant Lactobacillus that is extracted from the Honeysuckle flowers. The Lactobacillus is blended together with the 1-year-old fermented "Flower Vinegar" to provide the skin with greater synergy effect, thus enhancing anti-oxidative activities beneath the skin. Besides that, the plant-derived Lactobacillus also helps to promote skin's immunity, leaving your skin less susceptible and more resilient to external aggression.

Upon application of the First Energy Essence and Serum right after cleansing the face, you will experience double the effects of the following products in your skincare and makeup routine.

Mamonde's First Energy Essence (150ml) is a water type booster that gives you a refreshing feel upon application on the skin. Suitable for users with combination to oily skin, while the First Energy Serum (100ml) is an emulsion type booster that provides nourishing and soothing effect to those with dry skin.

Both the products retail at RM119 each can be purchased at Mamonde's first Beauty Counter at AEON Bandar Utama this August.

Apart from its country of origin South Korea, Mamonde has also been launched in the U.S, China, and Thailand.