Sensodyne Tackles Widespread Tooth Sensitivity in Malaysia with Fresh Mint Launch and Nationwide "A Happy Mouth is… a Happy Mind" Campaign in conjunction with World Oral Health Day!

KUALA LUMPUR, MALAYSIA, 10 April 2025: A new survey* conducted by Haleon, a global leader in consumer health, reveals a significant public health concern in Malaysia: tooth sensitivity. The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment. Sensodyne, Malaysia's #1 sensitivity toothpaste brand*, is re-launching its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief and encourages Malaysians to stop enduring and start living life worry-free from sensitivity – because Why Tahan?

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! (From Left to Right)  Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association  Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division  Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health  Yang Berusaha Assoc Prof Dr.  Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA Mr. Law Chen, Marketing Director - Malaysia, Singapore & Brunei  Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia  Ms. Carrol Tan, Head of Trading of Watsons Malaysia  Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels  Amit Mathur, Head of Trade Marketing - Malaysia, Singapore & Brunei

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind!

(From Left to Right) 

• Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association 

• Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council

• Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division 

• Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health 

• Yang Berusaha Assoc Prof Dr.  Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA

• Mr. Law Chen, Marketing Director - Malaysia, Singapore & Brunei 

• Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia 

• Ms. Carrol Tan, Head of Trading of Watsons Malaysia 

• Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels 

• Amit Mathur, Head of Trade Marketing - Malaysia, Singapore & Brunei 

The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.

This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. These findings highlight how tooth sensitivity prevents individuals from fully enjoying everyday pleasures. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.

Mr Law Chen, Marketing Director - Malaysia, Singapore & Brunei sharing insights at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch.

In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

24-Hour Protection: With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation. 

Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

100% of regular Sensodyne users expressed daily satisfaction.

98% reported improvement in their sensitivity symptoms.

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

(From Left to Right) 

Yang Berusaha Dr. Mohd Salman bin Masri, Periodontist

representing Malaysian Dental Association (MDA) and Mr. Law Chen, Marketing Director at Haleon Malaysia, Singapore & Brunei, along with content creators, Joey Leong, Hazeman Huzir and Sharifah Rose during the panel discussion at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch.

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21 April to 21 May 2025. 

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts. 

Yunnan Baiyao Toothpaste

Stay at home and we need to care for our oral hygiene too. Sharing is caring this a chinese herbal toothpaste and it was the most popular toothpaste brand in China. Yunnan Baiyao toothpaste it's available on shelf in all Caring Pharmacy in Malaysia.
.

The ingredients: Dicalcium Phosphate Dihydrate, Water, Sorbitol, Glycerin, DSilicon Dioxide, Polyethylene Glycol(PEG-8), Sodium Lauryl Sulfate, Lactobacillus Paracasei, Panax Notoginseng Root Extract, Fragrance, Xanthan Gum, Cellulose Gum (CMC), Tetrasodium Pyrophosphate, Zinc L-lactate, Sodium Saccharin, PVP, Sodium Benzoate.

As you can see there's also mint flavour toothpaste. The only difference between the mint and probiotic is that probiotic toothpaste contain Lactobacillus Paracasei (probiotics).


.
Remove the foil from top of the tube. Squeeze toothpaste on to toothbrush (soft medium recommended). Brush slowly in circles, do not apply force. Recommended to brush teeth twice a day, 1 - 3 minutes each time. Let toothpaste foam in mouth for 2-3 minutes before rinsing.
. 
With Internet access today, it's easy for us to shop online while stay at home.

LIVE HEALTHY. LIVE BEAUTIFUL APRIL IS ‘LET’S GO NATURAL’ MONTH AT GUARDIAN

Everyone has got busy lifestyle, we cannot deny that but we need to take ourselves too. April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores. Customers can get great deals and savings up to 50% for products such as skin care, cosmetics, hair care, oral care, bath care and health care that contain nature-friendly ingredients.

In conjunction with the ‘Let’s Go Natural’ fair in its stores, Guardian organized a ‘Let’s Go Natural’ expo featuring 20 nature friendly brands in Petaling Jaya on last Thursday.

There were 3 main areas at the event which been divided namely:
The Path To Shine From Within
Booth 1: BIOGREEN
Booth 2: ECOLITE
Booth 3: GOODMORNING
Booth 4: KINOHMITSU
Booth 5: OATGRAIN 35
Booth 6: PS LOVE

Fountain Of Youth & Lasting Beauty
Booth 7: A'KIN
Booth 8: APRILSKIN
Booth 9: DR BUDS ORGANICS
Booth 10: ESSANO
Booth 11: GARDEN OF EDEN
Booth 12: INECTO
Booth 13: PALMER'S COCONUT OIL FORMULA
Booth 14: PALLADIO

Your Body, Your Sanctuary
Booth 15: BOTANECO GARDEN
Booth 16: HERBAL ESSENCES & PANTENE
Booth 17: LOVE BEAUTY AND PLANET
Booth 18: SMELLY-NO-MORE
Booth 19: SPLAT
Booth 20: SUNSILK NATURAL


Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said: “Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market."

You can view more photos on my Facebook page album, click on the link to view the photos.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

Thank you Guardian Malaysia for having, nice DIY craft on dried flowers.

Follow me on my instagram @sherrygo as I have also shared my daily 7 days challenge of the Balance For Better, Guardian Women Empowerment 7 Days Challenged.

About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.

Whitening Net @Midvally Megamall (South Court)

Busy parenting, it's good that I have few hours off last Saturday before fetching my son from school.

Do you know that now we can have whitening teeth without visit to the dentist? Yeah check out the Whitening Net it's located at South Court, Lot SK-04, Level 2, Midvalley Megamall. A session is just less than 30 minutes, so easy and we can go there even after our lunch time.

I haven't been to a dentist for a while and been waiting to have my teeth whitening. Just to let you know I like to drink coffee and tea.

 

 As I have set my appointment in the morning 10.30 am.  I am greeted and was bring to the counter where the staff have explained in detail of the process.

 It's easy to place the mouth opener, the staff will assist and there's no pain wearing this ring. Before wearing the ring, will need to brush teeth with toothpaste for the 1st time. Then I be seated and staff help to put on the lip balm on lips. This is to prevent chapped lips. She will wipe off any moisture from teeth then apply teeth whitening solution. It's important to put on the eye guard, to protect eyes from the LED light. Yeah before it get started there's check on the teeth color, you can scroll to view before and after pic of my first session at Whitening Net.

 There's little bit of warm feeling while the machine used. It is automatically stop at 8 minutes when the buzzer sound.

 This is the comforting pod that I am seating inside. Yeah after the 8 minutes, then go to brush teeth but without using the toothpaste. You can view the video as the the toothbrush is provided. Repeat the steps again at 3rd time.

Looking at my teeth I can see the difference on my teeth. Instead of S20 and its now S18. Whitening Net's Self- Whitening Service is fast and easy, main ingredient is Titanium Oxide, it uses Visual Blue LED Light. Titanium oxide is an inorganic compound which produces very low sensitivity to the teeth, gums or other parts of the body. In fact, it can inhibit periodontal pathogens and remove plague. Yeah I am happy with the effective in a single treatment. It is painless, does not cause gum erosion. It removes the yellow stain through photocatalyst. It also function as an antibacterial by killing germs and removing bad breath.

The price for each session is affordable, for first trial is RM128.00. Normal RM188.00 for a treatment. Now there's packages available for you to choose from.

• Smart's package (5 treatments + free 1 treatment) RM940
• Couple's package (2 Nominee) 9 treatments + free 3 treatments RM1692
• Family & Friend's package (transferable) 20 treatments + Free 10 treatments RM3760

If you like to know more, do check out the Facebook: Whitening Net Malaysia 

*Results may vary for individual

Three Easy Ways to Improve Your Beautiful Smile

You know how important it is to have a nice smile. Whether you're going to a job interview, a first date, or any other social occasion, people will, unfortunately, judge you based on your appearance. Your smile is the focus of your face, so it's not surprising that people will judge you because of it. Fortunately, it's easy to improve your smile with a few simple tricks, habits, and procedures. You don't have to have perfectly straight, white teeth to have an amazing smile that lights up a room, either. Here are a few tips to help you get the smile that you want today.

Whiten Your Teeth

If your teeth are yellowed, stained, or otherwise discolored, the easiest step you can take is to whiten them. There are many options for whitening your teeth at home, including strips and polishes that work quickly and kinds of toothpaste that work more slowly over time. If you want great results even faster, look into professional whitening from a well-respected dentist. For example, if you need teeth whitening Charlotte NC, contact a reputable group like Charlotte Dental Partners. You can get startling results after just one visit for whitening treatments when it's done professionally.

Consider Straightening Your Teeth

If you have a dramatic over or underbite, very crooked teeth, or other major problems, consider getting braces. You no longer have to settle for painful metal braces, either. Now, your dentist can offer a wide selection of braces options, including invisible braces. These are usually plastic trays that you wear in your mouth every day, slowly moving your teeth over the course of a year or so. Invisible braces are usually about the same price as metal ones but may be a better option for adults.

Keep Caring for Your Teeth

No matter what, the basics of dental care still apply, and they can make a dramatic difference in the quality of your smile. Avoid staining your teeth with cigarettes or excessive coffee consumption. Brush at least twice daily and floss to avoid getting future cavities that can ruin your mouth. It's never too late to start taking good care of your teeth and working towards the smile that you want and deserve. Good dental habits can really make all the difference.

Don't wait to start taking care of your teeth. You smile deserves it!    

Darlie Senyum Karnival with Ning Baizura & Back2Basixx @MYDIN MALL USJ, Subang Jaya

Ning Baizura on stage performance

How do you spend your Saturday? I have a great time at MYDIN MALL USJ, Subang Jaya. This afternoon I attended the Darlie Senyuman Karnival with Ning Baizura & Back2Basixx, you can view more photos on my Facebook Fan page, click on the link to view. They are here in MYDIN MALL USJ this afternooon around 2.30pm.

Ning Baizura sang "Kau dan Aku" then second song 'Meriah Lebaran', third song 'Selamat Hari Raya' at Darlie Senyuman Karnival at MYDIN MALL USJ which is the last stop of the carnival. Before that the carnival was held in MYDIN BUKIT MERTAJAM on 17 - 19 June 2016.

Back2Basixx on stage performance

Performance by Ning Baizura then Back2Basixx at MYDIN MALL USJ this afternoon is entertaining. It's a good opportunity for shoppers to meet the artists. Back2Basixx first song performance was 'Senyuman', second song performance 'Menjelang Hari Raya' and third song performance 'Bujang Lapok 2.0'.

At the campaign of 'Senyuman Berseri, Detik Bahagia Bersama Darlie', shoppers at MYDIN MALL USJ with purchase of product Darlie in a receipt of RM30 will get a RM5 KFC voucher while stock lasts. Besides that good deal is available until tomorrow where you can take part in the fun carnival.

If you purchase Darlie products in a receipt of RM10, you will entitle for a ticket to join Senyum Carnival. Scroll down the post to view how the ticket looks like.

Good deal is available there you can get a free 50g or 80g of Darlie tooth paste depend on the Darlie tooth paste that you purchase. It's a good deal pack as you can see the above image.

It is exclusive at MYDIN MALL USJ until tomorrow so don't miss out this chance if you want to bring your children over for the Senyum Carnival.

Children loves coloring and you get to choose one of the Senyuman Raya as above to color. With the ticket carnival in hand you can either choose to do coloring or net a duck.

I am alone today to attend the carnival as my children stay at home with sister-in-law and I decided to play the net a duck. It's fun as I have two tickets in hand because I bought RM20 and above which entitled me of 2 tickets. I won an umbrella and a small tooth paste from the carnival.

The 'Senyuman Berseri, Detik Bahagia Bersama Darlie' campaign is held at all branches of MYDIN MALL until early of July 2016. If you are looking to take part in the Darlie Senyuman Karnival, do check out MYDIN MALL USJ tomorrow.

net a duck