MR. D.I.Y., Malaysia’s largest home improvement retailer with more
than 550 stores across the Asia Pacific launched its highly anticipated
E-commerce platform, mrdiy.com.my today amidst much fanfare at the
InterContinental Hotel Kuala Lumpur.
The event was held to mark a
significant milestone for the company – the launch of MR.D.I.Y.’s
E-commerce platform that will reach a wider network of clientele as well
as to share the goals and vision of the brand for the future.
Guests
were welcomed and walked through the website interface and features to
give them a feel and a firsthand experience on the new MR D.I.Y.
E-commerce platform. They also had the opportunity to pose for photos at
the interactive photo booth and “Grab MR.DIY” mini game vending machine
to receive a shopping voucher redeemable on the website and stand a
chance to win an iPad.
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| MR.D.I.Y.’s brand ambassador Adibah Noor |
The launch event was attended by
MR.D.I.Y.’s brand ambassador Adibah Noor whose face can be seen on
MR.D.I.Y. advertisements since 2017. During her first year, MR.D.I.Y.
launched its campaign with the bold tagline ’Nasib baik tak beli tadi!
MR.D.I.Y. murah lagi!’. This year, Adibah endorsing MR.D.I.Y.’s new
tagline ‘Habislah… MR.D.I.Y. Boleh Beli Online!’ Other guests seen at
the event included key opinion leaders such as Faizdickie, Rose Nicotine
and Intan Saleh, along with bloggers, members of the media and invited
guests.
During the presentation, guests were introduced to the
four key features of the MR.D.I.Y. online store, namely Free Shipping,
MR.D.I.Y. Express, Collect @ MR.D.I.Y. and the MR.D.I.Y. Guarantee.
Customers
can enjoy free shipping to their homes within Peninsular Malaysia with
no minimum spend required for any order below 5kg. For a small fee,
customers in Klang Valley can also request for express delivery where
their purchases will be delivered to them within 24 hours. With
Collect @ MR.D.I.Y., customers can purchase an item online and collect
it in person from any of selected 25 stores within the Klang Valley. And
finally the MR.D.I.Y. Guarantee means that customers who purchase on
the MR.D.I.Y. online store will have seven calendar days to return the
item(s) to be exchanged or refunded subject to terms and conditions.
 |
MR. D.I.Y. management with Adibah Noor & Social Media Influencers.
L-R:
1. Alif Hadi
2. Faizdickie
3. Pooi Chin
4. Lynda Roslan
5. Fara Hezel
6. Kevin Loh
7. Marcus Tan
8. Adibah Noor
9. Andy Chin
10. Adiela Ridzuan
11. Itsrosenicotine
12. Intan Saleh
13. Yuyu Zulaikha
14. Fatin Suhana |
In
his address, MR.D.I.Y.’s Head of Marketing & E-commerce Mr Andy
Chin said, “We are very excited about the recent development of events.
MR.D.I.Y. has progressed rapidly to become a regional brand with regards
to the number of stores implemented throughout Malaysia and other
countries. This E-commerce platform points to another progression – that
of keeping up with the times and also being a pioneer in the way
business is conducted in this region,” enthused Chin.
“With
MRDIY.COM.MY, we will be able to cater a diversified market of tech
savvy individuals, who never had time or had least interest to visit
physical stores. Aside of that, we are also aiming to provide a
convenient shopping solution to help solve a lot of our customer’s
problems – such as those who want to buy in bulk, urgent purchases,
limited mobility as well as cost-saving concerns when it comes to petrol
and parking fees. Customer can also send gifts to their family and
friends when they shop with us online. At MR.D.I.Y., we offer solutions
to ease your problems,” he explained.
MR.D.I.Y. stores carry more
than 20,000 types of products across nine departments — Hardware,
Household, Electrical, Car Accessories, Stationery, Toys, Gifts, Sports
and Jewellery & Cosmetics. Their tagline, “Always Low Prices”, to
promote the brand value of affordable pricing has been successful in
garnering 128 million customers per annum, which continues to increase
by leap and bounds. MR.D.I.Y., a home-grown enterprise with over 550
stores throughout Malaysia, Thailand, Brunei and Indonesia, continues to
grow successfully in Asia-Pacific.
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| “Shop Online & Win” June Winners with Marcus Tan, CEO of MR. D.I.Y. (3rd from left) |
“2018 is set to be a
prosperous year for MR.D.I.Y. as we have four major goals to achieve.
Our first goal is to open a Flagship store and now, we are the proud
owner of MR.D.I.Y.’s 1st Flagship store in MidValley Megamall.
Secondly, we will be expanding our reach to two new countries -
Singapore and Philippines in Q3 & Q4 respectively this year.
Thirdly, we are planning to open an additional 300 new stores across the
Asia-Pacific including Thailand, Brunei and Indonesia; And
finally, the reason why we are here today – to celebrate the launch of
the MR.D.I.Y. E-commerce platform,” Chin added.
As an
introductory promotion from
June to August 2018, shoppers who purchase
from the website will enjoy RM5 off on their first purchase with a
minimum spend of RM10, in addition to the free shipping. Aside of that,
all successful online transactions during the contest period will enter a
lucky draw where they stand to win over RM68,888 worth of prizes. The
exciting
monthly grand prizes include an iPad, an iPhone X and a MacBook
Pro on every month starting June, July and August 2018. Meanwhile,
additional four (4) lucky winners will stand to win daily prizes
consisting of MR.D.I.Y. vouchers worth RM50 each on selected purchase
orders.
For the month of July 2018, MR.D.I.Y. will be
collaborating with P&G to offer exclusive P&G products with
offers of up to 35% off in all stores and online. These selected items
are the best value that you can find in the market. P&G is the
largest consumer products company in the world with market leader brands
such as Downy, Joy, Dynamo, Oral-B, Pantene, Rejoice, Gillette, and
Head & Shoulders. To spice things up, MRDIY.COM.MY also offering
smashing deals online with discounts up to 40% for brands such as
MR.D.I.Y. house brand, as well as other reputable international and
local brands like WD-40, Shamood Anakku, Coido, OHOYO, Pritech,
Staedler, GAP, IVON and Eveready.
Guests were also informed about
an on-going contest held from 1st June to 31st August 2018 in order to
encourage online shopping on the MR.D.I.Y. platform.
For more
information on MR.D.I.Y. visit:
Website: https://mrdiy.com.my
Facebook:
https://www.facebook.com/mrdiy2u
Instagram:
https://www.instagram.com/mrdiy2u
Hashtag: #BeliOnlineMRDIY