NIVEA MEN and 11street Bring Out the Champion in You

Signed jerseys by Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, to be exchanged between 11street and NIVEA MEN to commemorate the partnership.

I took some time off to attend this event as I love sports and I like Nivea products. As blessed as we are with the tropical weather in Malaysia, we also endure humidity, which can be unpleasant when we sweat a tad too much. Today, leading skin care brand for men, NIVEA MEN, showcased its NIVEA MEN Cool Powder Deodorant on 11street, and a nationwide promotion from yesterday until 15 September 2017. If you are thinking of gift ideas, why not consider this as gift for men?


Along with its brand ambassador and winner of the 2016 FIFA Puskás Award, Mohd Faiz Subri, NIVEA MEN endeavours to pave the way to instant cooling sensation, comfort of powder, and provide long-lasting dryness even under the most testing situation, for all Malaysian men.

Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, showing off his football skills at the launch of the NIVEA MEN Cool Powder Deodorant on 11street .

Adding more variety for male shoppers

Chief Operating Officer of 11street, Chuljin Yoon said: “Late last year, we learned that men who have never shopped online would be twice more likely to shop for products online this year. Based on our year-to-date comparison between 2016 and 2017, we have already seen a two-fold increase in the purchase of men personal care products on 11street. As such, now that 2017 has beckoned, our partnership with NIVEA MEN will not only solidify our revelation, but also show how men these days make careful selection of their daily personal care products.”


Echoing the sentiment, Country Manager of Beiersdorf Malaysia and Singapore, Ng Hock Guan explained: “NIVEA MEN would like to inspire men to take charge of their personal care, and to empower them to bring out the champion in themselves. Through this collaboration with 11street, we want to introduce men to the NIVEA MEN Cool Powder Deodorant that provides instant cooling sensation, comfort of powder, long-lasting dryness, and that includes smelling good!”


The Power of the Powder

In two applicator formats – roll-on and spray – the NIVEA MEN Cool Powder Deodorant is enriched with micro powder particles and leverages a powerful sweat control system to provide a dry yet non-sticky feeling throughout the day.

As the brand ambassador for NIVEA MEN, Faiz Subri, who gained international fame with his unforgettable free-kick for Penang against Pahang in the Malaysian Super League 2016 said: “My life as an athlete requires me to be at the top of my game. I train hard to give only my best performance to my team and country, and along with that, comes the challenge of staying cool and fresh. Thanks to NIVEA MEN Cool Powder Deodorant, I can focus on my game and leave the sweat and odour control to this remarkable deodorant.”

Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, witnessing a jersey exchange between Chuljin Yoon, Chief Operating Officer of 11street (left) and Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore (right), at the launch of 11street’s partnership with NIVEA MEN.

Ng elaborated: “With Faiz Subri and millions of busy Malaysian men in mind, we are bringing our product offerings to the next level by making it easily accessible online through 11street. We believe we have made the right decision in partnering with 11street who has exemplified good successes in helping brands penetrate the online sphere; therefore, we have complete confidence in 11street’s ability to help us amplify the reach to male shoppers throughout Malaysia.”

Yoon concluded: “We are honoured to partner with NIVEA MEN in this quest to unite men with their personal care products; at the same time, elevate our fulfilment services to open up a world of exciting products for our male consumers.”

From left to right: Jessica Kan, Marketing Manager of Beierdorf Malaysia; Bruce Lim, Vice President of Merchandising Division of 11street; Shirley Toh, Sales Director of Beiersdorf Malaysia; Chuljin Yoon, Chief Operating Officer of 11street; Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016; Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore; Kenix Fong, Acting General Manager of 11street; Cheong Wai Lun, Head of Marketing of Beiersdorf Malaysia; and Toh Voon Shee, Brand Manager of Beiersdorf Malaysia at the launch of 11street’s partnership with NIVEA MEN.

Bring Out the Champion in You

From now until 15 September 2017, 11street consumers will receive a 20% discount for every purchase of NIVEA MEN Cool Powder Spray 150ml (RM13.52) and Roll On 50ml (RM8.40). The NIVEA MEN Cool Powder Spray 150ml and Roll On 50ml is priced at RM16.90 and RM10.50 respectively at retail outlets. 


11street is also offering an exclusive bundle pack at 30% on the following products:
· NIVEA MEN Cool Powder Spray 150ml with NIVEA MEN Extra Whitening Mud Foam 100g for RM24.78
· NIVEA MEN Cool Powder Roll On 50ml and NIVEA MEN Extra Whitening Foam 100g for RM19.00

In conjunction with the launch, 50 shoppers will stand a chance to grab a total of RM5,000 worth of Al-Ikhsan voucher with a minimum purchase of RM15 worth of NIVEA MEN products on 11street by 15 September 2017.

For more information on the contest, please visit:
http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=593124

About NIVEA MEN
As one of the leading companies in the field of skin care, NIVEA always caters for the needs of its consumers by offering them compelling, innovative products. Its men range – NIVEA MEN – is the world’s number 1 men’s care brand, and is the first skin care brand engineered specially for men. The science behind NIVEA MEN’s targeted skin care products evolved from extensive research and development at Beiersdorf AG’s Skin Research Centre in Hamburg. With more than 125 years of experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. To learn more about the Company please visit www.Beiersdorf.com

NIVEA MEN 3X DRYNESS CHALLENGE 2016

The winners for NIVEA MEN Cool Kick 3X Dryness Challenge 2016

NIVEA MEN has embarked on its Cool Kick - 3X Dryness Challenge - campaign designed to put everyday men to the test be it digitally or on ground battle, which runs from January to March 2016. This extreme game embodies traits of modern NIVEA MEN and is designed to meet every man's needs, which is an avenue to shout their confidence through a fun, thrilling game and NIVEA MEN has decided to make it an annual campaign. The challenge was held in Sunway Pyramid last Sunday.

Participants upon registrations

 The game is a representation of the concerns men face. The game requires 2 teams with members of 3 to attack using balls which represent the most concerned threats; sweats! The dry shield, which is given to each team member, acts as a form of defense. At the end of the game, the team that manages to defend themselves the most using the dry shield wins the game.

NIVEA MEN 3X Dryness Digital Challenge activity

 3X Dryness Challenge was opened for consumer's participation through digital and on-ground batte. The digital game can be played online through NIVEA MEN Malaysia Facebook account at www.apps.facebook.com/niveamendryhield where both on-ground and digital total worth prizes worth of RM90,000 can be won.

Hairul Azreen taking part in NIVEA MEN 3X DRYNESS CHALLENGE

One of the teams that participated in NIVEA MEN 3X DRYNESS CHALLENGE

 The final battle took place at Sunway Pyramid, LG2, Blue Concourse where total prizes worth RM30,000 can be won. Malaysia's most popular radio presenter, Haniff Hamzah and Hairul Azreen an actor and also the champion for Fear Factor Malaysia took part in this year's battle. A total of 64 teams battled through the elimination rounds on the 26th March where Top 16 teams advanced to the semi-finals, which took place on the 27th March. Top 16 teams from the semi-final rounds then battled to be the Top 4 whom qualified for the Grand Finale battle to grab top 3 prizes.

2 teams battle against each other to get to the final round of Nivea Men 3X Dryness Challenge

Haniff Hazam joining the NIVEA MEN 3X Dryness Challenge with members of media

 During the grand finale event, 6 lucky bloggers were also given the opportunity to try the 3X Dryness Challenge Game through a friendly match. The winning team will stand a chance to battle with Haniff Hamzah's team. NIVEA products worth of RM150 will be given to the bloggers that participate in the game.

2nd runner up winner team - Budget Good Good

1st runner up winner team - Suka Suka Main

Grand Prize Winner Team - Storm Jew

The Grand Prize for 3X Dryness Challenge was RM10,000 in cash per team while the second and third prize were RM5,000 and RM3,000 respectively. Each 1 of the winning team also walked away with NIVEA products worth RM250. Once again congratulations to the winning teams.