Energizer® Brand Refresh Launch @Sunway Pyramid

Energizer® Brand Refresh Launch featuring from left to right: 

• Mr Tan Suang Jak, Channel Director for Modern Trade, Energizer® Holdings Inc
• Ms Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc
  
• Mr Thean Onn Kee, Channel Director for Traditional Trade, Energizer® Holdings Inc
• Mr Aaron Abner Ang, Senior Brand Manager – Malaysia, Singapore & Indonesia, Energizer® Holdings Inc

 Energizer introduces new consumer- focused brand identify fronted by iconic Mr Energizer.

Energizer, makers of Energizer Ultimate Lithium, the world's longest- lasting AA battery, today introduced the brand's new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr Energizer, the brand's beloved charismatic character. The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019. Launched was held on last Friday at orange concourse, LG2 Sunway Pyramid. You can visit my vlog on youtube for the performance of Mr Energizer, click on the link to view.
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The new packaging of Energizer Ultimate Lithium AA battery, a lithium coin battery or an Energizer Recharge rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice and be on their way.
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Performance by a group of Mr. Energizer during the launch

Energizer Holidays campaign let's Malaysians travel more in partnership with Booking.com. To redeem a RM95 rebate from Booking.com and be eligible for the 'Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30, 000 worth of Booking.com credits.
Open to Malaysian residents 18 years above just need to purchase a new pack of Energizer batteries, battery charges or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/. 

Registration is open within the Promotion period from 1st July 2019 to 30 September 2019.

ENERGIZER® SHOP IN THE DARK 2018

Busy lifestyle didn't stop me from taking some times off. Anyone short of batteries, listen up as there's chance to win shopping spree worth up to RM12,000 each? Get your shopping carts ready and get energised! Grab your chance to be one of the lucky ten (10) participants to win a shopping spree worth up to RM12,000 each with the return of the ever popular Energizer® Shop In The Dark campaign! Energizer®, one of the world’s largest manufacturers of primary batteries and the Maker of the World’s Longest Lasting Battery is launching Energizer® Shop In The Dark 2018, bringing back the popular competition for the third consecutive year – now bigger and better than ever!

“The high participation level and public enthusiasm for the Energizer® Shop In The Dark campaign for the past two years has motivated us to not only bring it back for the third year running, but to make it more exciting than ever! We have even bigger prizes and more ways to sign up this year so don’t miss your chance! We are making our roadshows and our Virtual Reality challenge at the roadshows more accessible than ever – by bringing the roadshow to more than 60 locations in seven cities around Malaysia – including to Sabah and Sarawak for the first time,” said Aaron Abner Ang, Senior Brand Manager – Malaysia, Singapore & Indonesia, Energizer® Holdings Inc.


The call for entries for this year’s Energizer® Shop In The Dark 2018 contest is open from 14 March until 31 May 2018. Entry submission can be done beginning 14 March by participating in the Virtual Reality challenge at the roadshow locations; or beginning 15 March by submitting entry forms online or via mail-in, or by playing the online game on the competition microsite. Consumers can submit entries through any of the methods or even all three methods, making it easy for members of the public from states outside the roadshow locations to participate. Every entry submission via the Virtual Reality challenge and the entry form submission will require new proof of purchase comprising a minimum RM15 worth of Energizer® or Eveready products in one receipt.

A total of ten (10) finalists will be chosen - six (6) from the Virtual Reality challenge participants, three (3) from the contest form submissions and one (1) from the participants of the online game. All ten (10) finalists will participate in the grand finale where they will each have 10 minutes to shop till they drop in a shopping spree worth up to RM12,000 per finalist. The grand finale will be held at a location and date to be announced later.

The dedicated microsite for Energizer® Shop In The Dark 2018 at www.sitd2018.com.my offers a one-stop source of information on the competition. Members of the public can check the full list of roadshow locations, view the entry mechanics and contest rules for Energizer® Shop In The Dark 2018, submit the online contest form and play the online game on the microsite. Find out more at www.sitd2018.com.my and stay updated on Energizer®’s activities via Facebook at https://www.facebook.com/EnergizerMY/.

ENERGIZER 'SHOP IN THE DARK' 2017: VIRTUAL REALITY ROADSHOWS

 Good news to shoppers for are looking to shop for batteries. Now Energizer Shop In The Dark 2017 is back. This campaign started on April 2017 with the Facebook Digital Contest and mail-in entries, Energizer officially introduced the third leg of its entry submission for the contest with the launch of Virtual Reality (VR) roadshows at MYDIN USJ, Subang on 5 May.

Launch of Energizer Virtual Reality (VR) roadshow with Mr. Ahimmat Bin Mydin, Executive Director of MYDIN Mohamed Holdings Bhd, and Mr. Tan Suang Jak, National Sales Manager of Energizer Malaysia.

  Last year’s campaign comprised of a series of Dark Room challenges at selected MYDIN stores located in five states across Peninsular Malaysia – Selangor, Penang, Negeri Sembilan and Johor. In these challenges, shoppers were required to shop in the dark for a list of items within a stipulated time limit, showcasing the power of the Energizer Max batteries which is now 8x longer lasting. The participants with the highest scores at each roadshow were then invited to participate in the grand finale of the Energizer ‘Shop In The Dark’ campaign at MYDIN USJ, Subang Jaya.

Mr. Ahimmat Bin Mydin, Executive Director of MYDIN Mohamed Holdings Bhd, and Mr. Tan Suang Jak, National Sales Manager of Energizer Malaysia.

 This year, to reach out to a wider audience of shoppers and Energizer users across the nation, Energizer is offering three different methods of entry submissions which include:
1) Onground roadshows (starts on 5 May)
2) Mail-in entries (starts on 1 April) and,
3) Facebook contest (starts on 1 April). 

The Dark Room roadshows introduce a new virtual reality (VR) twist to the challenge this year as shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

photo credit Kathy mom blogger

The new virtual reality ‘Shop In The Dark’ challenge at selected MYDIN outlets offers an entirely different experience of shopping in the dark. I am happy being one of the media blogger to be on spot try out the VR and shop in the virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears, hands on experienced whole VR challenge is 120 seconds (2mins) that is fun and I am happy to have collected the 9 items into the shopping cart. 

Energizer 'Shop In The Dark' 2017 roadshows dates and locations as followings:

MYDIN USJ, Subang Jaya, Selangor 5 May to 7 May 2017

MYDIN Pelangi Indah, Johor 12 to 14 May 2017

MYDIN Senawang, Negeri Sembilan 19 to 21 May 2017

MYDIN Bukit Mertajam, Penang 26 to 28 May 2017

 Four winners from the roadshow challenges, five winners from the mail-in entries and one winner from the Facebook contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ, Subang Jaya in July. In the shopping spree, the winner can load up anything they wish (with restrictions and pre-imposed parameters) into their shopping cart. The items in the shopping cart will be paid in full by Energizer up to RM3,500.

For more information on entry mechanics and contest rules for the Energizer ‘Shop In The Dark’ campaign, members of the public are encouraged to visit https://www.facebook.com/EnergizerMY/